Hunting Audience in Germany

Demographics of Hunting fans

Audience persona

The typical Hunting fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Horse training.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Hunting audiences in other countries

• Hunting — United States
• Hunting — United Kingdom
• Hunting — France
• Hunting — Italy
• Hunting — Spain
• Hunting — Brazil
• Hunting — Japan
• Hunting — South Korea
• Hunting — India

More Sport audiences in Germany

• Soccer (21,821,139)
• American football (15,078,573)
• Basketball (12,761,477)
• Golf (11,418,178)
• Swimming (9,658,593)

Frequently asked questions

How many fans does Hunting have in Germany?

Hunting has an estimated audience of 2,622,523 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Hunting fans?

41.8% of Hunting fans are female, 58.2% are male, with an average age of 41.3 years.

Which brands do Hunting fans like most?

Hunting fans show strongest brand affinity for Horse training (4.25×), Horse & Rider (4.39×), and Equine nutrition (4.1×) over the country average.

Where do Hunting fans live in Germany?

Hunting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 479,100), Bayern (reach 473,088), and Baden-Württemberg (reach 325,181). These three regions account for the largest share of the active audience.

What other brands do Hunting fans also like?

Beyond Hunting itself, the audience over-indexes on Horse & Rider (4.39×), Equine nutrition (4.1×), Pony (3.87×), and Horse breeding (2.68×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.