Saddle Audience in Germany
Saddle has an estimated audience of 3,191,912 people in Germany. 74.0% are female, 26.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Krämer Pferdesport, Fressnapf, Arabian horse, PIKEUR, Veterinary medicine.
The average Saddle fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Krämer Pferdesport, Fressnapf, Arabian horse, with strongest over-indexing on Krämer Pferdesport (17.47× the country average). Demographically, the Saddle audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Saddle fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 37.3 |
| Estimated audience size | 3,191,912 |
Audience persona
The typical Saddle fan in Germany is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 690,437 | 0.99× |
| Bayern | 630,096 | 1.23× |
| Hessen | 444,677 | 1.83× |
| Baden-Württemberg | 418,968 | 0.96× |
| Berlin | 261,786 | 1.83× |
| Niedersachsen | 254,774 | 0.82× |
| Sachsen | 134,803 | 0.86× |
| Rheinland-Pfalz | 133,073 | 0.83× |
| Schleswig-Holstein | 93,559 | 0.82× |
| Brandenburg | 82,738 | 0.84× |
| Hamburg | 80,595 | 1.12× |
| Thüringen | 55,577 | 0.68× |
| Sachsen-Anhalt | 51,900 | 0.63× |
| Mecklenburg-Vorpommern | 38,343 | 0.63× |
| Bremen | 33,843 | 1.24× |
| Saarland | 27,226 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Krämer Pferdesport | 17.47× | Sports |
| Fressnapf | 3.53× | Shopping |
| Arabian horse | 5.01× | Pets & Animals |
| PIKEUR | 20× | Sports |
| Veterinary medicine | 3.18× | Business & Career |
| Catering | 3.88× | Food & Beverages |
| Osteopathy | 11.54× | Health |
| Eurostar | 9.6× | Cars & Mobility |
| FIS Alpine Ski World Cup | 5.64× | Sports |
| Horseback riding | 3.91× | Sports |
| Dairy | 3.79× | Food & Beverages |
| Haflinger | 11.58× | Fashion & Accessoires |
| Gala | 1.63× | News |
| Flower bouquet | 2.66× | Home & Garden |
| Drop shipping | 2.08× | Shopping |
| Pet food | 2.03× | Pets & Animals |
| Flowering plant | 3.04× | Home & Garden |
| Labrador Retriever | 2.39× | Pets & Animals |
| Anthropology | 3.49× | Business & Career |
| 77Onlineshop | 6.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.21 |
| Sustainability | BALANCE | 1.14 |
| Individualism | JOY | 1.13 |
| Urban Lifestyle | OPEN | 1.02 |
| Travelling | THRILL | 1.02 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 16.5% |
| Sweden | 5.6% |
See Saddle audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Saddle have in Germany?
Saddle has an estimated audience of 3,191,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saddle fans?
74.0% of Saddle fans are female, 26.0% are male, with an average age of 37.3 years.
Which brands do Saddle fans like most?
Saddle fans show strongest brand affinity for Krämer Pferdesport (17.47×), Fressnapf (3.53×), and Arabian horse (5.01×) over the country average.
Where do Saddle fans live in Germany?
Saddle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 690,437), Bayern (reach 630,096), and Hessen (reach 444,677). These three regions account for the largest share of the active audience.
What other brands do Saddle fans also like?
Beyond Saddle itself, the audience over-indexes on Fressnapf (3.53×), Arabian horse (5.01×), PIKEUR (20×), and Veterinary medicine (3.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.