Rascasse Audience Intelligence

Saddle Audience in Germany

A data profile of the people who buy, follow and care about Saddle in Germany — modelled from more than twelve digital signal sources. Saddle has an estimated audience of 3,191,912 people in Germany.

#1199among Topic in Germany#158in Sports

The average Saddle fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Krämer Pferdesport, Veterinary medicine, Arabian horse, with strongest over-indexing on Krämer Pferdesport (36.85× the country average).

Demographically, the Saddle audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saddle fan in Germany is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saddle profile in Germany.

Audience size
3.2M
in Germany
Gender
74.0%♀
26.0% male
Age
37.3
average years
Country rank
#1955
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saddle fans

74.0% are female, 26.0% are male, average age 37.3.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Saddle audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age37.3
Estimated audience size3,191,912
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Saddle audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Saddle audience comes from Germany.

Worldwide audience distribution share by country for Saddle
CountryShare
United States22.4%
Germany16.5%
Sweden5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saddle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saddle fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.59×
02Berlin~200K1.54×
03Bayern~600K1.15×
04Hamburg~80K1.11×
05Bremen~30K1.06×
06Baden-Württemberg~400K0.99×
07Nordrhein-Westfalen~700K0.98×
08Saarland~40K0.97×
09Brandenburg~100K0.96×
10Thüringen~80K0.95×
11Schleswig-Holstein~100K0.94×
12Rheinland-Pfalz~100K0.93×
13Sachsen~100K0.92×
14Mecklenburg-Vorpommern~60K0.90×
15Niedersachsen~300K0.89×
16Sachsen-Anhalt~70K0.89×
Fig. 06

Affinity by region

Affinity by region — Saddle, Germany
0.89×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saddle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saddle audience
#·InterestCategoryAffinity×
01Krämer PferdesportSports36.85×
02Christian AhlmannSports20.00×
03PIKEURSports20.00×
04HaflingerFashion & Accessoires19.83×
05HorzeSports18.07×
06OsteopathyHealth16.68×
07Isabell WerthSports11.32×
08Paul SchockemöhleSports10.38×
09Western ridingSports9.12×
10FEI World Equestrian GamesSports8.69×
11Maite KellyMusic & Radio8.05×
12Isabel MarantFashion & Accessoires7.45×
13Arabian horsePets & Animals7.39×
14Horse racingSports6.67×
15Horseback ridingSports5.38×
16Veterinary medicineBusiness & Career5.31×
17Pet sittingPets & Animals4.38×
18ZaraShopping3.33×
19FressnapfShopping3.31×
20HugendubelShopping2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saddle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saddle audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.21×
IndividualismJOY1.68×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saddle audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
PatriotismCONSERVATISM0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saddle have in Germany?

Saddle has an estimated audience of 3,191,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saddle fans?

74.0% of Saddle fans are female, 26.0% are male, with an average age of 37.3 years.

03

Which brands do Saddle fans like most?

Saddle fans show strongest brand affinity for Krämer Pferdesport (36.85×), Veterinary medicine (5.31×), and Arabian horse (7.39×) over the country average.

04

Where do Saddle fans live in Germany?

Saddle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Saddle fans also like?

Beyond Saddle itself, the audience over-indexes on Veterinary medicine (5.31×), Arabian horse (7.39×), Western riding (9.12×), and Maite Kelly (8.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Saddle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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