Rascasse Audience Intelligence

Arabian horse Audience in Germany

A data profile of the people who buy, follow and care about Arabian horse in Germany — modelled from more than twelve digital signal sources. Arabian horse has an estimated audience of 3,130,471 people in Germany.

#1230among Topic in Germany#71in Pets & Animals

The average Arabian horse fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Equine therapy, Pony, Classical dressage, with strongest over-indexing on Equine therapy (13.6× the country average).

Demographically, the Arabian horse audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arabian horse fan in Germany is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Equine therapy.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arabian horse profile in Germany.

Audience size
3.1M
in Germany
Gender
68.9%♀
31.1% male
Age
39.8
average years
Country rank
#2003
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arabian horse fans

68.9% are female, 31.1% are male, average age 39.8.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Arabian horse audience in Germany
MetricValue
Female68.9%
Male31.1%
Average age39.8
Estimated audience size3,130,471
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Arabian horse audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Arabian horse audience comes from Germany.

Worldwide audience distribution share by country for Arabian horse
CountryShare
United States21.4%
Germany17.3%
Sweden6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arabian horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arabian horse fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.31×
02Nordrhein-Westfalen~800K1.14×
03Berlin~200K1.11×
04Niedersachsen~300K1.08×
05Saarland~40K1.06×
06Hamburg~70K1.04×
07Baden-Württemberg~400K1.03×
08Hessen~200K1.00×
09Rheinland-Pfalz~200K0.98×
10Bayern~500K0.94×
11Sachsen~100K0.94×
12Schleswig-Holstein~100K0.92×
13Thüringen~70K0.89×
14Brandenburg~90K0.88×
15Sachsen-Anhalt~70K0.87×
16Mecklenburg-Vorpommern~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Arabian horse, Germany
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arabian horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arabian horse audience
#·InterestCategoryAffinity×
01Heartland (Canadian TV series)Movies & TV28.32×
02American Paint HorsePets & Animals23.74×
03Marcus EhningSports15.64×
04Ludger BeerbaumSports15.48×
05Isabell WerthSports15.22×
06Equus (genus)Pets & Animals13.95×
07Equine therapyHealth13.60×
08Krämer PferdesportSports12.30×
09Classical dressageSports12.26×
10Barrel racingCars & Mobility12.25×
11MareTravel & Leisure12.14×
12Paul SchockemöhleSports11.64×
13PferdPets & Animals9.98×
14Horse groomingPets & Animals9.52×
15PonyPets & Animals9.49×
16RodeoSports9.16×
17Natural horsemanshipSports8.06×
18SaddleSports7.39×
19CHIO AachenSports7.37×
20Equine nutritionPets & Animals6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arabian horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arabian horse audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.04×
Healthy LifestyleBALANCE1.80×
Design AffinityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arabian horse audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.15×
SpiritualityBALANCE1.28×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arabian horse have in Germany?

Arabian horse has an estimated audience of 3,130,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Arabian horse fans?

68.9% of Arabian horse fans are female, 31.1% are male, with an average age of 39.8 years.

03

Which brands do Arabian horse fans like most?

Arabian horse fans show strongest brand affinity for Equine therapy (13.6×), Pony (9.49×), and Classical dressage (12.26×) over the country average.

04

Where do Arabian horse fans live in Germany?

Arabian horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Arabian horse fans also like?

Beyond Arabian horse itself, the audience over-indexes on Pony (9.49×), Classical dressage (12.26×), CHIO Aachen (7.37×), and Equus (genus) (13.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Arabian horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arabian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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