Arabian horse Audience in Germany
Arabian horse has an estimated audience of 3,130,471 people in Germany. 68.9% are female, 31.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Equine therapy, Pony, Classical dressage, Heartland (Canadian TV series), Equus (genus).
The average Arabian horse fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Equine therapy, Pony, Classical dressage, with strongest over-indexing on Equine therapy (13.6× the country average). Demographically, the Arabian horse audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Arabian horse fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 39.8 |
| Estimated audience size | 3,130,471 |
Audience persona
The typical Arabian horse fan in Germany is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Equine therapy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 807,290 | 1.18× |
| Bayern | 470,889 | 0.94× |
| Baden-Württemberg | 447,463 | 1.05× |
| Niedersachsen | 337,610 | 1.11× |
| Hessen | 243,698 | 1.02× |
| Berlin | 161,246 | 1.15× |
| Rheinland-Pfalz | 152,838 | 0.97× |
| Sachsen | 145,362 | 0.95× |
| Schleswig-Holstein | 101,676 | 0.9× |
| Brandenburg | 80,805 | 0.83× |
| Hamburg | 74,719 | 1.06× |
| Sachsen-Anhalt | 67,183 | 0.83× |
| Thüringen | 66,625 | 0.84× |
| Mecklenburg-Vorpommern | 49,339 | 0.83× |
| Saarland | 37,734 | 0.98× |
| Bremen | 36,658 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Equine therapy | 13.6× | Health |
| Pony | 9.49× | Pets & Animals |
| Classical dressage | 12.26× | Sports |
| Heartland (Canadian TV series) | 28.32× | Movies & TV |
| Equus (genus) | 13.95× | Pets & Animals |
| Barrel racing | 12.25× | Cars & Mobility |
| Equine nutrition | 6.46× | Pets & Animals |
| Pferd | 9.98× | Pets & Animals |
| American Paint Horse | 23.74× | Pets & Animals |
| Rodeo | 9.16× | Sports |
| Horse grooming | 9.52× | Pets & Animals |
| Saddle | 7.39× | Sports |
| Isabell Werth | 15.22× | Sports |
| Mare | 12.14× | Travel & Leisure |
| Harry Potter | 2.05× | Movies & TV |
| Natural horsemanship | 8.06× | Sports |
| Entertainment | 1.72× | Movies & TV |
| Shetland pony | 15.13× | Pets & Animals |
| Working cow horse | 19.14× | Sports |
| Equidae | 12.82× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.55 |
| Pet Ownership | JOY | 1.53 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Career Orientation | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| Germany | 17.4% |
| Sweden | 6.1% |
See Arabian horse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Arabian horse have in Germany?
Arabian horse has an estimated audience of 3,130,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arabian horse fans?
68.9% of Arabian horse fans are female, 31.1% are male, with an average age of 39.8 years.
Which brands do Arabian horse fans like most?
Arabian horse fans show strongest brand affinity for Equine therapy (13.6×), Pony (9.49×), and Classical dressage (12.26×) over the country average.
Where do Arabian horse fans live in Germany?
Arabian horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 807,290), Bayern (reach 470,889), and Baden-Württemberg (reach 447,463). These three regions account for the largest share of the active audience.
What other brands do Arabian horse fans also like?
Beyond Arabian horse itself, the audience over-indexes on Pony (9.49×), Classical dressage (12.26×), Heartland (Canadian TV series) (28.32×), and Equus (genus) (13.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arabian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.