Pony Audience in Germany
Pony has an estimated audience of 5,032,079 people in Germany. 69.8% are female, 30.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Goes, Collectable, Tigran Hamasyan.
The average Pony fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Goes, with strongest over-indexing on Progressive rock (4.05× the country average). Demographically, the Pony audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pony fans
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 37.1 |
| Estimated audience size | 5,032,079 |
Audience persona
The typical Pony fan in Germany is more female, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,176,704 | 1.07× |
| Bayern | 832,478 | 1.03× |
| Baden-Württemberg | 703,144 | 1.02× |
| Niedersachsen | 540,707 | 1.11× |
| Hessen | 391,831 | 1.02× |
| Rheinland-Pfalz | 246,084 | 0.98× |
| Schleswig-Holstein | 230,899 | 1.28× |
| Sachsen | 225,039 | 0.91× |
| Berlin | 202,269 | 0.9× |
| Brandenburg | 150,632 | 0.96× |
| Hamburg | 136,040 | 1.2× |
| Sachsen-Anhalt | 117,468 | 0.9× |
| Thüringen | 111,421 | 0.87× |
| Mecklenburg-Vorpommern | 88,688 | 0.92× |
| Saarland | 55,291 | 0.89× |
| Bremen | 40,273 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.05× | Music & Radio |
| Rossmann | 1.52× | Shopping |
| Goes | 1.65× | Travel & Leisure |
| Collectable | 1.78× | Kids & Family |
| Tigran Hamasyan | 16.51× | Music & Radio |
| Figure painting (hobby) | 3.18× | Arts & Culture |
| Kingdom of Judah | 6.24× | Politics & Society |
| Icon (magazine) | 1.73× | Arts & Culture |
| Information sensitivity | 3.44× | Technology & Electronics |
| Hà Giang | 19.67× | Travel & Leisure |
| Ireen Sheer | 1.72× | Music & Radio |
| Fantasy Earth: Zero | 3.92× | Games |
| Picnic | 2.14× | Kids & Family |
| Liberace | 3.36× | Music & Radio |
| Homesteading | 3.38× | Home & Garden |
| Hatten | 2.85× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.45× | Music & Radio |
| Ipekyol | 2.04× | Shopping |
| Mount Kilimanjaro | 4.33× | Travel & Leisure |
| Janitor | 2.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.32 |
| Pet Ownership | JOY | 1.3 |
| Urban Lifestyle | OPEN | 1.08 |
| Sustainability | BALANCE | 1.05 |
| Creativity | OPEN | 1.05 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Germany | 13.1% |
| United Kingdom | 8.1% |
See Pony audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pony have in Germany?
Pony has an estimated audience of 5,032,079 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pony fans?
69.8% of Pony fans are female, 30.2% are male, with an average age of 37.1 years.
Which brands do Pony fans like most?
Pony fans show strongest brand affinity for Progressive rock (4.05×), Rossmann (1.52×), and Goes (1.65×) over the country average.
Where do Pony fans live in Germany?
Pony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,176,704), Bayern (reach 832,478), and Baden-Württemberg (reach 703,144). These three regions account for the largest share of the active audience.
What other brands do Pony fans also like?
Beyond Pony itself, the audience over-indexes on Rossmann (1.52×), Goes (1.65×), Collectable (1.78×), and Tigran Hamasyan (16.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.