Haflinger Audience in Germany
Haflinger has an estimated audience of 307,694 people in Germany. 82.7% are female, 17.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arabian horse, Barrel racing, Isabell Werth, Working cow horse, American Quarter Horse.
The average Haflinger fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arabian horse, Barrel racing, Isabell Werth, with strongest over-indexing on Arabian horse (39.76× the country average). Demographically, the Haflinger audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Haflinger fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 40.9 |
| Estimated audience size | 307,694 |
Audience persona
The typical Haflinger fan in Germany is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,695 | 0.98× |
| Bayern | 61,185 | 1.24× |
| Baden-Württemberg | 42,382 | 1.01× |
| Niedersachsen | 34,195 | 1.14× |
| Hessen | 21,473 | 0.92× |
| Sachsen | 17,477 | 1.16× |
| Rheinland-Pfalz | 14,416 | 0.94× |
| Schleswig-Holstein | 12,151 | 1.1× |
| Berlin | 10,348 | 0.75× |
| Brandenburg | 10,026 | 1.05× |
| Thüringen | 9,152 | 1.17× |
| Sachsen-Anhalt | 7,928 | 0.99× |
| Hamburg | 7,193 | 1.03× |
| Mecklenburg-Vorpommern | 6,672 | 1.14× |
| Saarland | 2,812 | 0.74× |
| Bremen | 1,699 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 39.76× | Pets & Animals |
| Barrel racing | 49.15× | Cars & Mobility |
| Isabell Werth | 65.89× | Sports |
| Working cow horse | 86.59× | Sports |
| American Quarter Horse | 25.18× | Pets & Animals |
| Welsh Pony and Cob | 73.82× | Pets & Animals |
| Classical dressage | 29.97× | Sports |
| Equine therapy | 20.5× | Health |
| American Paint Horse | 70.46× | Pets & Animals |
| Shetland pony | 52.94× | Pets & Animals |
| Icelandic horse | 50.11× | Pets & Animals |
| Saddle | 19.83× | Sports |
| Andalusian horse | 78.11× | Pets & Animals |
| Equus (genus) | 28.95× | Pets & Animals |
| Hanoverian horse | 65.69× | Pets & Animals |
| Pony | 14.37× | Pets & Animals |
| The Horse Whisperer (film) | 58.59× | |
| Horse grooming | 22.39× | Pets & Animals |
| Equine massage | 61.18× | Pets & Animals |
| Reining | 53.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.49 |
| Indulgence | JOY | 1.63 |
| Sports Activity | POWER | 1.54 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Sustainability | BALANCE | 1.2 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.2% |
| United States | 20.0% |
| Austria | 6.4% |
See Haflinger audiences in other countries
More Fashion & Accessoires audiences in Germany
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- REWE (18,725,823)
Frequently asked questions
How many fans does Haflinger have in Germany?
Haflinger has an estimated audience of 307,694 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Haflinger fans?
82.7% of Haflinger fans are female, 17.3% are male, with an average age of 40.9 years.
Which brands do Haflinger fans like most?
Haflinger fans show strongest brand affinity for Arabian horse (39.76×), Barrel racing (49.15×), and Isabell Werth (65.89×) over the country average.
Where do Haflinger fans live in Germany?
Haflinger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,695), Bayern (reach 61,185), and Baden-Württemberg (reach 42,382). These three regions account for the largest share of the active audience.
What other brands do Haflinger fans also like?
Beyond Haflinger itself, the audience over-indexes on Barrel racing (49.15×), Isabell Werth (65.89×), Working cow horse (86.59×), and American Quarter Horse (25.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haflinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.