Hanoverian horse Audience in Germany
Hanoverian horse has an estimated audience of 245,791 people in Germany. 82.2% are female, 17.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: American Paint Horse, Equine therapy, Andalusian horse, Natural horsemanship, Appaloosa.
The average Hanoverian horse fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include American Paint Horse, Equine therapy, Andalusian horse, with strongest over-indexing on American Paint Horse (97.72× the country average). Demographically, the Hanoverian horse audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Hanoverian horse fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 42.2 |
| Estimated audience size | 245,791 |
Audience persona
The typical Hanoverian horse fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for American Paint Horse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,971 | 0.84× |
| Niedersachsen | 42,257 | 1.77× |
| Bayern | 35,960 | 0.91× |
| Baden-Württemberg | 27,250 | 0.81× |
| Hessen | 16,825 | 0.9× |
| Schleswig-Holstein | 11,520 | 1.31× |
| Sachsen | 11,162 | 0.93× |
| Rheinland-Pfalz | 10,646 | 0.86× |
| Berlin | 7,669 | 0.7× |
| Brandenburg | 7,177 | 0.94× |
| Hamburg | 6,999 | 1.26× |
| Thüringen | 6,180 | 0.99× |
| Sachsen-Anhalt | 6,098 | 0.96× |
| Mecklenburg-Vorpommern | 5,111 | 1.09× |
| Saarland | 2,666 | 0.88× |
| Bremen | 2,496 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| American Paint Horse | 97.72× | Pets & Animals |
| Equine therapy | 20× | Health |
| Andalusian horse | 84.54× | Pets & Animals |
| Natural horsemanship | 25.4× | Sports |
| Appaloosa | 74.07× | Pets & Animals |
| Irish Sport Horse | 102.36× | Pets & Animals |
| Shetland pony | 38.57× | Pets & Animals |
| Belgian Warmblood | 106.56× | Pets & Animals |
| Haflinger | 44.74× | Fashion & Accessoires |
| Wild horse | 18.53× | Pets & Animals |
| Equus (genus) | 20× | Pets & Animals |
| Isabell Werth | 29.04× | Sports |
| Western riding | 16.4× | Sports |
| Danish Warmblood | 102.38× | Pets & Animals |
| Friesian horse | 71.77× | Pets & Animals |
| Horse grooming | 14.7× | Pets & Animals |
| Connemara pony | 75.04× | Pets & Animals |
| Fjord horse | 93.04× | Pets & Animals |
| Equestrian vaulting | 23.14× | Sports |
| Mare | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.25 |
| Indulgence | JOY | 1.73 |
| Sports Activity | POWER | 1.63 |
| Sustainability | BALANCE | 1.56 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.5% |
| United States | 22.9% |
| United Kingdom | 7.0% |
See Hanoverian horse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hanoverian horse have in Germany?
Hanoverian horse has an estimated audience of 245,791 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Hanoverian horse fans?
82.2% of Hanoverian horse fans are female, 17.8% are male, with an average age of 42.2 years.
Which brands do Hanoverian horse fans like most?
Hanoverian horse fans show strongest brand affinity for American Paint Horse (97.72×), Equine therapy (20×), and Andalusian horse (84.54×) over the country average.
Where do Hanoverian horse fans live in Germany?
Hanoverian horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,971), Niedersachsen (reach 42,257), and Bayern (reach 35,960). These three regions account for the largest share of the active audience.
What other brands do Hanoverian horse fans also like?
Beyond Hanoverian horse itself, the audience over-indexes on Equine therapy (20×), Andalusian horse (84.54×), Natural horsemanship (25.4×), and Appaloosa (74.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hanoverian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.