Rascasse Audience Intelligence

Hanoverian horse Audience in Germany

A data profile of the people who buy, follow and care about Hanoverian horse in Germany — modelled from more than twelve digital signal sources. Hanoverian horse has an estimated audience of 245,791 people in Germany.

#6786among Topic in Germany#309in Pets & Animals

The average Hanoverian horse fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include American Paint Horse, Equine therapy, Andalusian horse, with strongest over-indexing on American Paint Horse (97.72× the country average).

Demographically, the Hanoverian horse audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hanoverian horse fan in Germany is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for American Paint Horse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanoverian horse profile in Germany.

Audience size
246K
in Germany
Gender
82.2%♀
17.8% male
Age
42.2
average years
Country rank
#19883
Topic in Germany
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanoverian horse fans

82.2% are female, 17.8% are male, average age 42.2.

Fig. 02

Gender split

82.2%
Female
17.8%
Male
Demographic split for Hanoverian horse audience in Germany
MetricValue
Female82.2%
Male17.8%
Average age42.2
Estimated audience size245,791
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Hanoverian horse audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4926%
50+26%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Hanoverian horse audience comes from Germany.

Worldwide audience distribution share by country for Hanoverian horse
CountryShare
Germany27.4%
United States22.9%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanoverian horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hanoverian horse fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.72×
02Schleswig-Holstein~10K1.25×
03Hamburg~7K1.18×
04Mecklenburg-Vorpommern~5K1.04×
05Brandenburg~8K1.02×
06Nordrhein-Westfalen~50K1.01×
07Thüringen~6K1.01×
08Sachsen~10K0.99×
09Bremen~2K0.96×
10Sachsen-Anhalt~6K0.95×
11Rheinland-Pfalz~10K0.91×
12Baden-Württemberg~30K0.90×
13Hessen~20K0.90×
14Bayern~40K0.89×
15Saarland~3K0.84×
16Berlin~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Hanoverian horse, Germany
0.65×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanoverian horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanoverian horse audience
#·InterestCategoryAffinity×
01Belgian WarmbloodPets & Animals106.56×
02Danish WarmbloodPets & Animals102.38×
03Irish Sport HorsePets & Animals102.36×
04American Paint HorsePets & Animals97.72×
05Andalusian horsePets & Animals84.54×
06AppaloosaPets & Animals74.07×
07Friesian horsePets & Animals71.77×
08HaflingerFashion & Accessoires44.74×
09Shetland ponyPets & Animals38.57×
10Ludger BeerbaumSports30.90×
11Marcus EhningSports30.01×
12Isabell WerthSports29.04×
13Natural horsemanshipSports25.40×
14Paul SchockemöhleSports24.99×
15Equine therapyHealth20.00×
16Equus (genus)Pets & Animals20.00×
17Wild horsePets & Animals18.53×
18Western ridingSports16.40×
19Horse groomingPets & Animals14.70×
20CHIO AachenSports9.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanoverian horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanoverian horse audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.61×
MindfulnessBALANCE1.38×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanoverian horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.79×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanoverian horse have in Germany?

Hanoverian horse has an estimated audience of 245,791 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Hanoverian horse fans?

82.2% of Hanoverian horse fans are female, 17.8% are male, with an average age of 42.2 years.

03

Which brands do Hanoverian horse fans like most?

Hanoverian horse fans show strongest brand affinity for American Paint Horse (97.72×), Equine therapy (20×), and Andalusian horse (84.54×) over the country average.

04

Where do Hanoverian horse fans live in Germany?

Hanoverian horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Niedersachsen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hanoverian horse fans also like?

Beyond Hanoverian horse itself, the audience over-indexes on Equine therapy (20×), Andalusian horse (84.54×), Natural horsemanship (25.4×), and Appaloosa (74.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Hanoverian horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hanoverian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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