Equus (genus) Audience in Germany
Equus (genus) has an estimated audience of 1,397,459 people in Germany. 72.0% are female, 28.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Collectable, Tigran Hamasyan, Natural rubber.
The average Equus (genus) fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Collectable, with strongest over-indexing on Progressive rock (4.19× the country average). Demographically, the Equus (genus) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Equus (genus) fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 34.4 |
| Estimated audience size | 1,397,459 |
Audience persona
The typical Equus (genus) fan in Germany is more female, around 34.4 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,164 | 1.21× |
| Bayern | 214,971 | 0.96× |
| Baden-Württemberg | 196,261 | 1.03× |
| Niedersachsen | 162,142 | 1.19× |
| Hessen | 127,580 | 1.2× |
| Berlin | 71,245 | 1.14× |
| Rheinland-Pfalz | 64,270 | 0.92× |
| Sachsen | 62,053 | 0.91× |
| Schleswig-Holstein | 60,323 | 1.2× |
| Brandenburg | 39,234 | 0.91× |
| Thüringen | 34,111 | 0.96× |
| Hamburg | 33,245 | 1.05× |
| Sachsen-Anhalt | 28,528 | 0.79× |
| Mecklenburg-Vorpommern | 21,853 | 0.82× |
| Saarland | 13,678 | 0.8× |
| Bremen | 11,054 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.19× | Music & Radio |
| Rossmann | 1.56× | Shopping |
| Collectable | 1.63× | Kids & Family |
| Tigran Hamasyan | 15.64× | Music & Radio |
| Natural rubber | 1.91× | Cars & Mobility |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Icon (magazine) | 2× | Arts & Culture |
| Figure painting (hobby) | 3.17× | Arts & Culture |
| Sri Lankan Tamil cinema | 20× | Movies & TV |
| Picnic | 2.2× | Kids & Family |
| Samanyolu Haber | 2.55× | Movies & TV |
| Hatten | 2.84× | Travel & Leisure |
| Hocus Pocus | 3.83× | Movies & TV |
| Kingdom of Judah | 4.18× | Politics & Society |
| Homesteading | 3.18× | Home & Garden |
| Catania | 4.17× | Travel & Leisure |
| Krunal Pandya | 20× | Sports |
| Headhunters (film) | 2.18× | Movies & TV |
| Cancoillotte | 2.58× | Food & Beverages |
| Hà Giang | 14.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.98 |
| Sports Activity | POWER | 1.44 |
| Sustainability | BALANCE | 1.34 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Mindfulness | BALANCE | 1.18 |
| Healthy Lifestyle | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 8.5% |
| Italy | 6.6% |
See Equus (genus) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equus (genus) have in Germany?
Equus (genus) has an estimated audience of 1,397,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equus (genus) fans?
72.0% of Equus (genus) fans are female, 28.0% are male, with an average age of 34.4 years.
Which brands do Equus (genus) fans like most?
Equus (genus) fans show strongest brand affinity for Progressive rock (4.19×), Rossmann (1.56×), and Collectable (1.63×) over the country average.
Where do Equus (genus) fans live in Germany?
Equus (genus) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,164), Bayern (reach 214,971), and Baden-Württemberg (reach 196,261). These three regions account for the largest share of the active audience.
What other brands do Equus (genus) fans also like?
Beyond Equus (genus) itself, the audience over-indexes on Rossmann (1.56×), Collectable (1.63×), Tigran Hamasyan (15.64×), and Natural rubber (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equus (genus). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.