Rascasse Audience Intelligence

Equus (genus) Audience in Germany

A data profile of the people who buy, follow and care about Equus (genus) in Germany — modelled from more than twelve digital signal sources. Equus (genus) has an estimated audience of 1,397,459 people in Germany.

#2527among Topic in Germany#121in Pets & Animals

The average Equus (genus) fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arabian horse, Paul Schockemöhle, Krämer Pferdesport, with strongest over-indexing on Arabian horse (13.95× the country average).

Demographically, the Equus (genus) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Equus (genus) fan in Germany is more female, around 34.4 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equus (genus) profile in Germany.

Audience size
1.4M
in Germany
Gender
72.0%♀
28.0% male
Age
34.4
average years
Country rank
#4761
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equus (genus) fans

72.0% are female, 28.0% are male, average age 34.4.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Equus (genus) audience in Germany
MetricValue
Female72.0%
Male28.0%
Average age34.4
Estimated audience size1,397,459
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Equus (genus) audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3918%
40-4919%
50+11%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Equus (genus) audience comes from Germany.

Worldwide audience distribution share by country for Equus (genus)
CountryShare
United States32.2%
United Kingdom8.5%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equus (genus) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Equus (genus) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.16×
02Niedersachsen~200K1.16×
03Schleswig-Holstein~50K1.07×
04Baden-Württemberg~200K1.05×
05Hessen~100K1.04×
06Hamburg~30K1.03×
07Berlin~60K1.02×
08Rheinland-Pfalz~70K1.00×
09Mecklenburg-Vorpommern~30K1.00×
10Brandenburg~40K0.98×
11Thüringen~30K0.98×
12Bremen~10K0.98×
13Bayern~200K0.97×
14Sachsen~70K0.97×
15Sachsen-Anhalt~40K0.97×
16Saarland~20K0.96×
Fig. 06

Affinity by region

Affinity by region — Equus (genus), Germany
0.96×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equus (genus) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equus (genus) audience
#·InterestCategoryAffinity×
01HaflingerFashion & Accessoires28.95×
02Paul SchockemöhleSports20.00×
03Krämer PferdesportSports20.00×
04Christian AhlmannSports20.00×
05Hanoverian horsePets & Animals20.00×
06AppaloosaPets & Animals20.00×
07AriatFashion & Accessoires20.00×
08Heartland (Canadian TV series)Movies & TV15.55×
09Arabian horsePets & Animals13.95×
10Lily JamesMovies & TV13.78×
11HorzeSports12.89×
12Isabell WerthSports11.51×
13Ludger BeerbaumSports10.35×
14Western ridingSports7.36×
15Pet sittingPets & Animals3.45×
16HugendubelShopping3.14×
17TagesschauMovies & TV2.36×
18RyanairTravel & Leisure2.14×
19Lieferando.deFood & Beverages2.05×
20PetsPets & Animals1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equus (genus) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equus (genus) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.06×
MindfulnessBALANCE1.84×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equus (genus) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Career OrientationPOWER0.85×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equus (genus) have in Germany?

Equus (genus) has an estimated audience of 1,397,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Equus (genus) fans?

72.0% of Equus (genus) fans are female, 28.0% are male, with an average age of 34.4 years.

03

Which brands do Equus (genus) fans like most?

Equus (genus) fans show strongest brand affinity for Arabian horse (13.95×), Paul Schockemöhle (20×), and Krämer Pferdesport (20×) over the country average.

04

Where do Equus (genus) fans live in Germany?

Equus (genus) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Equus (genus) fans also like?

Beyond Equus (genus) itself, the audience over-indexes on Paul Schockemöhle (20×), Krämer Pferdesport (20×), Haflinger (28.95×), and Lily James (13.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Equus (genus) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equus (genus). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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