Equus (genus) Audience in United States

Equus (genus) logo

Equus (genus) has an estimated audience of 7,243,165 people in United States. 60.3% are female, 39.7% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Tech News, Minnesota, Nationality, Pillow, UK garage.

The average Equus (genus) fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, Minnesota, Nationality, with strongest over-indexing on Tech News (21.43× the country average). Demographically, the Equus (genus) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Equus (genus) fans

Demographic split for Equus (genus) audience in United States
MetricValue
Female60.3%
Male39.7%
Average age42.3
Estimated audience size7,243,165

Audience persona

The typical Equus (genus) fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Equus (genus) in United States
RegionReachAffinity
California866,1541.09×
Texas649,4091.04×
Florida550,8191.12×
New York366,8020.91×
North Carolina274,9191.26×
Pennsylvania259,6731.06×
Georgia252,1801.13×
Ohio235,5171.06×
Illinois226,2530.94×
Virginia191,7071.09×
Arizona190,2891.29×
Tennessee164,4741.13×
New Jersey153,2760.83×
Washington148,7501.02×
Indiana141,5661.07×
Maryland136,0201.09×
Michigan134,8410.71×
Kentucky128,5031.42×
Massachusetts128,0010.9×
South Carolina116,3651.07×
Missouri111,3200.95×
Alabama107,0531.06×
Nevada100,3461.43×
Colorado98,6430.86×
Wisconsin95,6380.88×
Louisiana93,4661×
Oklahoma82,7671.03×
Oregon76,8420.93×
Hawaii72,9662.34×
Minnesota71,5920.69×
Connecticut67,1820.92×
Nebraska58,5321.61×
Utah57,7530.89×
Kansas57,6131.01×
Idaho56,3481.55×
Mississippi51,3290.86×
Arkansas48,8830.82×
Iowa41,6160.7×
New Mexico35,9150.99×
Rhode Island28,5901.24×
Washington, District of Columbia27,7291.27×
New Hampshire23,1830.81×
Maine21,5640.83×
West Virginia20,3400.6×
Delaware16,4250.82×
Montana13,2700.66×
Alaska9,4720.61×
Vermont9,2850.73×
South Dakota8,1500.49×
North Dakota7,6520.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equus (genus) audience
BrandAffinityCategory
Tech News21.43×Technology & Electronics
Minnesota1.51×Travel & Leisure
Nationality1.61×Politics & Society
Pillow1.62×Home & Garden
UK garage3.21×Music & Radio
Voter registration1.83×Politics & Society
MK1.58×Music & Radio
Hebe1.97×Home & Garden
Laneige1.55×Beauty & Wellness
WKRN-TV1.74×Movies & TV
Kingdom of Judah1.89×Politics & Society
Brooklyn College3.09×Business & Career
Buying and Selling Real Estate1.84×Home & Garden
Isometric exercise2.04×Sports
EShakti2.46×Shopping
Diane Sawyer2.04×Movies & TV
Elina Svitolina1.9×Sports
Lebanese cuisine1.56×Food & Beverages
Embroidery Library3.05×Home & Garden
Albany County, New York2.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equus (genus) audience
TraitClusterScore
PatriotismCONSERVATISM1.39
Community OrientationOPEN1.26
IndividualismJOY1.25
Need for SecurityCONSERVATISM1.19
DIY MentalityTHRILL1.16
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Equus (genus)
CountryShare
United States32.2%
United Kingdom8.5%
Italy6.6%

See Equus (genus) audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Equus (genus) have in United States?

Equus (genus) has an estimated audience of 7,243,165 people in United States, concentrated in California and Texas.

What is the gender split and age of Equus (genus) fans?

60.3% of Equus (genus) fans are female, 39.7% are male, with an average age of 42.3 years.

Which brands do Equus (genus) fans like most?

Equus (genus) fans show strongest brand affinity for Tech News (21.43×), Minnesota (1.51×), and Nationality (1.61×) over the country average.

Where do Equus (genus) fans live in United States?

Equus (genus) fans in United States are most concentrated in California (reach 866,154), Texas (reach 649,409), and Florida (reach 550,819). These three regions account for the largest share of the active audience.

What other brands do Equus (genus) fans also like?

Beyond Equus (genus) itself, the audience over-indexes on Minnesota (1.51×), Nationality (1.61×), Pillow (1.62×), and UK garage (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equus (genus). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.