Rascasse Audience Intelligence

Equus (genus) Audience in United States

A data profile of the people who buy, follow and care about Equus (genus) in United States — modelled from more than twelve digital signal sources. Equus (genus) has an estimated audience of 7,243,165 people in United States.

#2955among Topic in United States#120in Pets & Animals

The average Equus (genus) fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Veterinary medicine, Real property, Nonprofit organization, with strongest over-indexing on Veterinary medicine (2.55× the country average).

Demographically, the Equus (genus) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equus (genus) fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equus (genus) profile in United States.

Audience size
7.2M
in United States
Gender
60.3%♀
39.7% male
Age
42.3
average years
Country rank
#4882
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equus (genus) fans

60.3% are female, 39.7% are male, average age 42.3.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Equus (genus) audience in United States
MetricValue
Female60.3%
Male39.7%
Average age42.3
Estimated audience size7,243,165
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Equus (genus) audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4923%
50+30%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Equus (genus) audience comes from United States.

Worldwide audience distribution share by country for Equus (genus)
CountryShare
United States32.2%
United Kingdom8.5%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equus (genus) audience in United States is strongest.

Fig. 05

Top regions by affinity

Equus (genus) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.89×
02Nebraska~50K1.45×
03Idaho~50K1.45×
04Kentucky~100K1.41×
05Nevada~90K1.31×
06North Carolina~300K1.20×
07Arizona~200K1.18×
08Washington, District of Columbia~30K1.17×
09Rhode Island~30K1.15×
10Georgia~200K1.11×
11New Mexico~40K1.10×
12Florida~500K1.09×
13Tennessee~200K1.08×
14Maryland~100K1.06×
15South Carolina~100K1.06×
16Oklahoma~80K1.06×
17Virginia~200K1.05×
18Alabama~100K1.03×
19Louisiana~100K1.03×
20California~800K1.02×
21Indiana~100K1.02×
22Texas~600K1.01×
23Ohio~200K1.00×
24Kansas~60K1.00×
25Pennsylvania~200K0.98×
26Washington~100K0.97×
27Wisconsin~100K0.96×
28Delaware~20K0.95×
29Missouri~100K0.94×
30Oregon~80K0.94×
31Mississippi~60K0.94×
32Maine~20K0.94×
33Connecticut~70K0.93×
34Utah~60K0.93×
35Vermont~10K0.92×
36Arkansas~50K0.91×
37Illinois~200K0.90×
38Alaska~10K0.89×
39New Hampshire~30K0.88×
40Montana~20K0.88×
41New York~300K0.86×
42New Jersey~200K0.86×
43Massachusetts~100K0.85×
44South Dakota~10K0.85×
45North Dakota~10K0.85×
46West Virginia~30K0.84×
47Colorado~90K0.83×
48Iowa~50K0.79×
49Michigan~100K0.75×
50Minnesota~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Equus (genus), United States
0.75×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equus (genus) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equus (genus) audience
#·InterestCategoryAffinity×
01Show jumpingSports6.57×
02Web serverTechnology & Electronics3.25×
03Drudge ReportSports2.82×
04KayakTravel & Leisure2.69×
05Non-alcoholic beverageFood & Beverages2.66×
06Veterinary medicineBusiness & Career2.55×
07Real propertyHome & Garden2.38×
08Rail transportTravel & Leisure2.32×
09Ace HardwareHome & Garden2.18×
10Hardware storeHome & Garden2.05×
11MenardsHome & Garden1.99×
12GeneticsKids & Family1.97×
13Britney SpearsMusic & Radio1.91×
14Charitable organizationPolitics & Society1.91×
15Subscription business modelShopping1.78×
16ThanksgivingKids & Family1.74×
17Nonprofit organizationPolitics & Society1.73×
18RadioTechnology & Electronics1.63×
19FlowerHome & Garden1.60×
20TraditionPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equus (genus) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equus (genus) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Community OrientationOPEN1.66×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equus (genus) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.78×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equus (genus) have in United States?

Equus (genus) has an estimated audience of 7,243,165 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equus (genus) fans?

60.3% of Equus (genus) fans are female, 39.7% are male, with an average age of 42.3 years.

03

Which brands do Equus (genus) fans like most?

Equus (genus) fans show strongest brand affinity for Veterinary medicine (2.55×), Real property (2.38×), and Nonprofit organization (1.73×) over the country average.

04

Where do Equus (genus) fans live in United States?

Equus (genus) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Equus (genus) fans also like?

Beyond Equus (genus) itself, the audience over-indexes on Real property (2.38×), Nonprofit organization (1.73×), Flower (1.6×), and Ace Hardware (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Equus (genus) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equus (genus). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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