Rascasse Audience Intelligence

Show jumping Audience in United States

A data profile of the people who buy, follow and care about Show jumping in United States — modelled from more than twelve digital signal sources. Show jumping has an estimated audience of 2,990,990 people in United States.

#141among Sport in United States#5124among Topic in United States#918in Sports

The average Show jumping fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Horse breeding, Horse training, Horse & Rider, with strongest over-indexing on Horse breeding (8.44× the country average).

Demographically, the Show jumping audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Show jumping fan in United States is more female, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Horse breeding.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Show jumping profile in United States.

Audience size
3M
in United States
Gender
58.1%♀
41.9% male
Age
38.4
average years
Country rank
#10339
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Show jumping fans

58.1% are female, 41.9% are male, average age 38.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Show jumping audience in United States
MetricValue
Female58.1%
Male41.9%
Average age38.4
Estimated audience size2,990,990
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Show jumping audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3916%
40-4919%
50+22%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Show jumping audience comes from United States.

Worldwide audience distribution share by country for Show jumping
CountryShare
United States18.6%
Germany14.5%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Show jumping audience in United States is strongest.

Fig. 05

Top regions by affinity

Show jumping fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K1.67×
02Missouri~60K1.30×
03Washington, District of Columbia~10K1.25×
04Virginia~90K1.20×
05Montana~10K1.19×
06Oregon~40K1.15×
07Maine~10K1.14×
08New Hampshire~10K1.13×
09Connecticut~30K1.10×
10Vermont~6K1.09×
11Idaho~20K1.07×
12Washington~60K1.06×
13Colorado~50K1.06×
14North Carolina~90K1.05×
15Utah~30K1.05×
16Alaska~7K1.03×
17North Dakota~6K1.03×
18South Carolina~50K1.02×
19Rhode Island~10K1.02×
20Florida~200K1.01×
21Oklahoma~30K1.01×
22South Dakota~7K0.99×
23Pennsylvania~100K0.98×
24Tennessee~60K0.98×
25West Virginia~10K0.97×
26Delaware~8K0.97×
27Wisconsin~40K0.96×
28Minnesota~40K0.96×
29Iowa~20K0.95×
30Kansas~20K0.95×
31Nebraska~10K0.95×
32Texas~200K0.92×
33Michigan~70K0.92×
34Massachusetts~50K0.92×
35Alabama~40K0.92×
36Arkansas~20K0.92×
37California~300K0.91×
38Indiana~50K0.91×
39Hawaii~10K0.91×
40Ohio~80K0.90×
41Louisiana~30K0.90×
42Georgia~80K0.89×
43Maryland~50K0.89×
44Mississippi~20K0.88×
45New Mexico~10K0.88×
46Nevada~20K0.86×
47New York~100K0.85×
48Arizona~50K0.85×
49New Jersey~60K0.81×
50Illinois~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Show jumping, United States
0.79×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Show jumping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Show jumping audience
#·InterestCategoryAffinity×
01PferdPets & Animals22.47×
02Tackle WarehouseShopping15.38×
03Classical dressageSports14.05×
04ReiningSports11.86×
05MareTravel & Leisure10.38×
06Horse & RiderPets & Animals9.00×
07Equine nutritionPets & Animals9.00×
08Arabian horsePets & Animals8.95×
09SaddleSports8.90×
10Horse breedingPets & Animals8.44×
11Equine therapyHealth7.37×
12Horse trainingPets & Animals6.94×
13American Quarter HorsePets & Animals6.72×
14Equus (genus)Pets & Animals6.57×
15Ski mountaineeringSports6.14×
16Fishing lurePets & Animals5.22×
17Duck huntingSports5.17×
18Siberian HuskyPets & Animals5.15×
19Bass fishingSports4.20×
20Fishing reelSports3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Show jumping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Show jumping audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.00×
PatriotismCONSERVATISM1.31×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Show jumping audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
IndulgenceJOY0.85×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Show jumping have in United States?

Show jumping has an estimated audience of 2,990,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Show jumping fans?

58.1% of Show jumping fans are female, 41.9% are male, with an average age of 38.4 years.

03

Which brands do Show jumping fans like most?

Show jumping fans show strongest brand affinity for Horse breeding (8.44×), Horse training (6.94×), and Horse & Rider (9×) over the country average.

04

Where do Show jumping fans live in United States?

Show jumping fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Show jumping fans also like?

Beyond Show jumping itself, the audience over-indexes on Horse training (6.94×), Horse & Rider (9×), Tackle Warehouse (15.38×), and Duck hunting (5.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Show jumping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Show jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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