Show jumping Audience in United States

Show jumping logo

Show jumping has an estimated audience of 2,990,990 people in United States. 58.1% are female, 41.9% are male, average age 38.4. Top regions: California, Florida, Texas. Top brand affinities: Horse breeding, Horse training, Horse & Rider, Tackle Warehouse, Duck hunting.

The average Show jumping fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Horse breeding, Horse training, Horse & Rider, with strongest over-indexing on Horse breeding (8.44× the country average). Demographically, the Show jumping audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Show jumping fans

Demographic split for Show jumping audience in United States
MetricValue
Female58.1%
Male41.9%
Average age38.4
Estimated audience size2,990,990

Audience persona

The typical Show jumping fan in United States is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Horse breeding.

Top regions in United States

Top regions ranked by reach for Show jumping in United States
RegionReachAffinity
California333,6511.01×
Florida222,1401.1×
Texas213,4200.83×
New York142,3660.85×
Virginia101,7411.4×
North Carolina96,1161.07×
Pennsylvania93,6220.93×
Kentucky86,7622.31×
Missouri80,9921.68×
Ohio79,3700.86×
Illinois77,5310.78×
Georgia76,1730.83×
Washington65,7861.1×
Michigan62,7310.8×
New Jersey55,2810.73×
Tennessee53,6960.89×
Colorado51,6621.1×
Massachusetts51,3870.87×
Oregon47,0691.37×
Arizona46,7880.77×
Indiana45,1910.83×
Minnesota44,2591.03×
South Carolina42,6490.95×
Maryland41,4520.81×
Wisconsin36,6760.82×
Alabama36,0730.86×
Connecticut33,5161.12×
Oklahoma33,1331×
Louisiana31,4860.82×
Utah26,9251.01×
Nevada22,4890.78×
Iowa22,1840.9×
Kansas17,6560.75×
Washington, District of Columbia16,4861.83×
Arkansas16,3350.66×
Idaho15,5751.04×
New Hampshire14,8241.26×
Mississippi14,3010.58×
Montana13,2051.59×
West Virginia12,9310.93×
Maine11,6231.08×
Nebraska10,8870.73×
Delaware8,0120.97×
Rhode Island7,6040.8×
Hawaii7,4390.58×
New Mexico7,2200.48×
Alaska6,7331.05×
North Dakota6,5801.07×
South Dakota6,2760.91×
Vermont6,1591.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Show jumping audience
BrandAffinityCategory
Horse breeding8.44×Pets & Animals
Horse training6.94×Pets & Animals
Horse & Rider9×Pets & Animals
Tackle Warehouse15.38×Shopping
Duck hunting5.17×Sports
Siberian Husky5.15×Pets & Animals
Equine nutrition9×Pets & Animals
Mare10.38×Travel & Leisure
Yahoo!ショッピング2.89×
Bass fishing4.2×Sports
Classical dressage14.05×Sports
Pferd22.47×Pets & Animals
Saddle8.9×Sports
American Quarter Horse6.72×Pets & Animals
Fishing lure5.22×Pets & Animals
Fishing reel3.52×Sports
Equus (genus)6.57×Pets & Animals
Ski mountaineering6.14×Sports
Arabian horse8.95×Pets & Animals
Reining11.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Show jumping audience
TraitClusterScore
Pet OwnershipJOY1.58
DIY MentalityTHRILL1.55
Sports ActivityPOWER1.52
SustainabilityBALANCE1.49
LGBTQ+ IdentityOPEN1.47
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Show jumping
CountryShare
United States18.6%
Germany14.5%
Japan8.1%

See Show jumping audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Show jumping have in United States?

Show jumping has an estimated audience of 2,990,990 people in United States, concentrated in California and Florida.

What is the gender split and age of Show jumping fans?

58.1% of Show jumping fans are female, 41.9% are male, with an average age of 38.4 years.

Which brands do Show jumping fans like most?

Show jumping fans show strongest brand affinity for Horse breeding (8.44×), Horse training (6.94×), and Horse & Rider (9×) over the country average.

Where do Show jumping fans live in United States?

Show jumping fans in United States are most concentrated in California (reach 333,651), Florida (reach 222,140), and Texas (reach 213,420). These three regions account for the largest share of the active audience.

What other brands do Show jumping fans also like?

Beyond Show jumping itself, the audience over-indexes on Horse training (6.94×), Horse & Rider (9×), Tackle Warehouse (15.38×), and Duck hunting (5.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Show jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.