Pferd Audience in United States

Pferd has an estimated audience of 696,602 people in United States. 61.0% are female, 39.0% are male, average age 38.0. Top regions: Wisconsin, California, Texas. Top brand affinities: Google Maps, Sarah Jessica Parker, Indeed.com, Google News, Apple Store.

The average Pferd fan in United States is 38.0 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Google Maps, Sarah Jessica Parker, Indeed.com, with strongest over-indexing on Google Maps (6.69× the country average). Demographically, the Pferd audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Pferd fans

Demographic split for Pferd audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.0
Estimated audience size696,602

Audience persona

The typical Pferd fan in United States is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Pferd in United States
RegionReachAffinity
Wisconsin73,0916.97×
California66,4060.87×
Texas48,0030.8×
Florida40,1070.85×
New York31,0460.8×
Washington21,2921.52×
Illinois20,7140.89×
Michigan18,2341×
Pennsylvania17,3900.74×
Minnesota13,2881.33×
Ohio12,8220.6×
Virginia12,6910.75×
Indiana11,8670.93×
North Carolina11,4020.54×
Georgia10,9450.51×
Colorado10,3040.94×
Oregon9,9761.25×
Arizona9,7810.69×
Massachusetts9,4630.69×
New Jersey9,4470.53×
Missouri8,2370.73×
South Carolina7,1050.68×
Iowa6,5701.14×
Tennessee6,5430.47×
Louisiana6,2250.69×
Utah6,2191×
Kentucky6,2080.71×
Alabama5,7950.6×
Maryland4,8180.4×
Idaho4,1511.19×
Arkansas3,9160.68×
Connecticut3,4490.49×
Oklahoma3,3790.44×
Nevada3,2540.48×
Kansas3,1640.58×
Mississippi3,1120.54×
Alaska2,7771.86×
New Hampshire2,6460.96×
West Virginia2,5690.79×
Maine2,3830.96×
Hawaii2,2660.76×
Nebraska2,2450.64×
Montana2,2351.16×
South Dakota2,2061.37×
North Dakota2,1481.5×
Wyoming2,0782.01×
New Mexico2,0620.59×
Rhode Island2,0440.92×
Vermont2,0101.64×
Delaware1,8300.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pferd audience
BrandAffinityCategory
Google Maps6.69×Internet & Social Media
Sarah Jessica Parker22.11×Movies & TV
Indeed.com5.83×Business & Career
Google News6.94×News
Apple Store9.23×Shopping
Safeco Insurance51.37×Business & Career
Kayak7.79×Travel & Leisure
Enterprise Rent-A-Car5.91×Cars & Mobility
CarGurus5.58×Cars & Mobility
DuckDuckGo8.53×Internet & Social Media
Capital One3.75×Business & Career
Arabian horse14.08×Pets & Animals
AccuWeather5.65×Home & Garden
StubHub7.32×Travel & Leisure
Diaper bag5.3×Kids & Family
Orange13.92×Technology & Electronics
Nicole Kidman7.13×Movies & TV
Ian Somerhalder13.87×Movies & TV
Planet Fitness3.09×Sports
Wattpad8.58×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pferd audience
TraitClusterScore
Pet OwnershipJOY1.39
DIY MentalityTHRILL1.33
Community OrientationOPEN1.3
LGBTQ+ IdentityOPEN1.29
SustainabilityBALANCE1.25
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Pferd
CountryShare
Germany38.0%
United States13.1%
Sweden7.2%

See Pferd audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Pferd have in United States?

Pferd has an estimated audience of 696,602 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Pferd fans?

61.0% of Pferd fans are female, 39.0% are male, with an average age of 38.0 years.

Which brands do Pferd fans like most?

Pferd fans show strongest brand affinity for Google Maps (6.69×), Sarah Jessica Parker (22.11×), and Indeed.com (5.83×) over the country average.

Where do Pferd fans live in United States?

Pferd fans in United States are most concentrated in Wisconsin (reach 73,091), California (reach 66,406), and Texas (reach 48,003). These three regions account for the largest share of the active audience.

What other brands do Pferd fans also like?

Beyond Pferd itself, the audience over-indexes on Sarah Jessica Parker (22.11×), Indeed.com (5.83×), Google News (6.94×), and Apple Store (9.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pferd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.