Pferd Audience in United States
Pferd has an estimated audience of 696,602 people in United States. 61.0% are female, 39.0% are male, average age 38.0. Top regions: Wisconsin, California, Texas. Top brand affinities: Tech News, UK garage, Historic site, Product design, Scunthorpe.
The average Pferd fan in United States is 38.0 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Tech News, UK garage, Historic site, with strongest over-indexing on Tech News (68.75× the country average). Demographically, the Pferd audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pferd fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 38.0 |
| Estimated audience size | 696,602 |
Audience persona
The typical Pferd fan in United States is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Tech News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 73,091 | 6.97× |
| California | 66,406 | 0.87× |
| Texas | 48,003 | 0.8× |
| Florida | 40,107 | 0.85× |
| New York | 31,046 | 0.8× |
| Washington | 21,292 | 1.52× |
| Illinois | 20,714 | 0.89× |
| Michigan | 18,234 | 1× |
| Pennsylvania | 17,390 | 0.74× |
| Minnesota | 13,288 | 1.33× |
| Ohio | 12,822 | 0.6× |
| Virginia | 12,691 | 0.75× |
| Indiana | 11,867 | 0.93× |
| North Carolina | 11,402 | 0.54× |
| Georgia | 10,945 | 0.51× |
| Colorado | 10,304 | 0.94× |
| Oregon | 9,976 | 1.25× |
| Arizona | 9,781 | 0.69× |
| Massachusetts | 9,463 | 0.69× |
| New Jersey | 9,447 | 0.53× |
| Missouri | 8,237 | 0.73× |
| South Carolina | 7,105 | 0.68× |
| Iowa | 6,570 | 1.14× |
| Tennessee | 6,543 | 0.47× |
| Louisiana | 6,225 | 0.69× |
| Utah | 6,219 | 1× |
| Kentucky | 6,208 | 0.71× |
| Alabama | 5,795 | 0.6× |
| Maryland | 4,818 | 0.4× |
| Idaho | 4,151 | 1.19× |
| Arkansas | 3,916 | 0.68× |
| Connecticut | 3,449 | 0.49× |
| Oklahoma | 3,379 | 0.44× |
| Nevada | 3,254 | 0.48× |
| Kansas | 3,164 | 0.58× |
| Mississippi | 3,112 | 0.54× |
| Alaska | 2,777 | 1.86× |
| New Hampshire | 2,646 | 0.96× |
| West Virginia | 2,569 | 0.79× |
| Maine | 2,383 | 0.96× |
| Hawaii | 2,266 | 0.76× |
| Nebraska | 2,245 | 0.64× |
| Montana | 2,235 | 1.16× |
| South Dakota | 2,206 | 1.37× |
| North Dakota | 2,148 | 1.5× |
| Wyoming | 2,078 | 2.01× |
| New Mexico | 2,062 | 0.59× |
| Rhode Island | 2,044 | 0.92× |
| Vermont | 2,010 | 1.64× |
| Delaware | 1,830 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 68.75× | Technology & Electronics |
| UK garage | 14.81× | Music & Radio |
| Historic site | 8.77× | Arts & Culture |
| Product design | 3.16× | Business & Career |
| Scunthorpe | 51.37× | Travel & Leisure |
| Governor of Michigan | 9.65× | Politics & Society |
| Voter registration | 5.99× | Politics & Society |
| Pro-Ject | 4.98× | Music & Radio |
| Collectable | 1.86× | Kids & Family |
| Fairy godmother | 8.62× | Literature |
| Mathcore | 9× | Music & Radio |
| Staycation | 3.67× | Home & Garden |
| Goop | 5.62× | Internet & Social Media |
| Hibachi | 8.2× | Food & Beverages |
| Stamp collecting | 4.75× | Home & Garden |
| Natural rubber | 2.05× | Cars & Mobility |
| Home equity | 1.86× | Home & Garden |
| Bank account | 2.32× | Business & Career |
| Vocal harmony | 3.96× | Music & Radio |
| Hipster | 8.28× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.39 |
| DIY Mentality | THRILL | 1.33 |
| Community Orientation | OPEN | 1.3 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Sustainability | BALANCE | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.0% |
| United States | 13.1% |
| Sweden | 7.2% |
See Pferd audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Pferd have in United States?
Pferd has an estimated audience of 696,602 people in United States, concentrated in Wisconsin and California.
What is the gender split and age of Pferd fans?
61.0% of Pferd fans are female, 39.0% are male, with an average age of 38.0 years.
Which brands do Pferd fans like most?
Pferd fans show strongest brand affinity for Tech News (68.75×), UK garage (14.81×), and Historic site (8.77×) over the country average.
Where do Pferd fans live in United States?
Pferd fans in United States are most concentrated in Wisconsin (reach 73,091), California (reach 66,406), and Texas (reach 48,003). These three regions account for the largest share of the active audience.
What other brands do Pferd fans also like?
Beyond Pferd itself, the audience over-indexes on UK garage (14.81×), Historic site (8.77×), Product design (3.16×), and Scunthorpe (51.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pferd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.