Rascasse Audience Intelligence

Pferd Audience in United States

A data profile of the people who buy, follow and care about Pferd in United States — modelled from more than twelve digital signal sources. Pferd has an estimated audience of 696,602 people in United States.

#10077among Topic in United States#458in Pets & Animals

The average Pferd fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Texas.

Top brand affinities include Kayak, Safeco Insurance, Arabian horse, with strongest over-indexing on Kayak (14.13× the country average).

Demographically, the Pferd audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pferd fan in United States is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Kayak.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pferd profile in United States.

Audience size
697K
in United States
Gender
61.0%♀
39.0% male
Age
38.0
average years
Country rank
#30010
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pferd fans

61.0% are female, 39.0% are male, average age 38.0.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Pferd audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.0
Estimated audience size696,602
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Pferd audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3916%
40-4919%
50+21%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Pferd audience comes from United States.

Worldwide audience distribution share by country for Pferd
CountryShare
Germany38.0%
United States13.1%
Sweden7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pferd audience in United States is strongest.

Fig. 05

Top regions by affinity

Pferd fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~60K5.40×
02Alaska~2K1.29×
03Washington~20K1.27×
04Minnesota~10K1.18×
05Idaho~4K1.18×
06Vermont~1K1.17×
07Michigan~20K1.14×
08North Dakota~2K1.11×
09Iowa~6K1.09×
10Oregon~9K1.08×
11South Dakota~2K1.08×
12Montana~2K1.04×
13Maine~3K1.01×
14Utah~6K0.99×
15Delaware~2K0.99×
16New Hampshire~3K0.98×
17Rhode Island~2K0.98×
18Indiana~10K0.97×
19Louisiana~9K0.96×
20West Virginia~3K0.96×
21Hawaii~3K0.95×
22Washington, District of Columbia~2K0.95×
23Arkansas~5K0.94×
24Nebraska~3K0.94×
25New Mexico~3K0.92×
26Colorado~10K0.91×
27Mississippi~5K0.91×
28Kansas~5K0.91×
29Missouri~10K0.89×
30Oklahoma~7K0.89×
31Illinois~20K0.88×
32Kentucky~8K0.88×
33Alabama~9K0.87×
34South Carolina~9K0.86×
35Connecticut~6K0.86×
36Nevada~6K0.86×
37Pennsylvania~20K0.83×
38Virginia~10K0.83×
39Massachusetts~10K0.82×
40Arizona~10K0.81×
41Tennessee~10K0.81×
42Ohio~20K0.80×
43Maryland~9K0.78×
44California~60K0.77×
45Florida~40K0.77×
46Texas~50K0.76×
47New York~30K0.76×
48North Carolina~20K0.75×
49New Jersey~10K0.74×
50Georgia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Pferd, United States
0.73×1.00×5.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pferd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pferd audience
#·InterestCategoryAffinity×
01Marcus EhningSports144.39×
02SmartPakBusiness & Career101.68×
03Safeco InsuranceBusiness & Career87.42×
04Show Jumping World CupSports65.84×
05Arabian horsePets & Animals23.07×
06Show jumpingSports22.47×
07FEI World Equestrian GamesSports20.74×
08KayakTravel & Leisure14.13×
09Horse showPets & Animals10.90×
10Kentucky DerbySports10.89×
11Gwendoline ChristieMovies & TV9.48×
12Heartland (Canadian TV series)Movies & TV9.44×
13Horse racingSports8.15×
14Dog agilityPets & Animals7.52×
15Horseback ridingSports7.36×
16Boot BarnFashion & Accessoires7.23×
17RodeoSports4.50×
18Veterinary medicineBusiness & Career3.48×
19LivestockPets & Animals2.34×
20DogsPets & Animals1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pferd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pferd audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.80×
TraditionCONSERVATISM1.72×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pferd audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.84×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pferd have in United States?

Pferd has an estimated audience of 696,602 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of Pferd fans?

61.0% of Pferd fans are female, 39.0% are male, with an average age of 38.0 years.

03

Which brands do Pferd fans like most?

Pferd fans show strongest brand affinity for Kayak (14.13×), Safeco Insurance (87.42×), and Arabian horse (23.07×) over the country average.

04

Where do Pferd fans live in United States?

Pferd fans in United States are most concentrated in California (reach ~60K), Wisconsin (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pferd fans also like?

Beyond Pferd itself, the audience over-indexes on Safeco Insurance (87.42×), Arabian horse (23.07×), Show jumping (22.47×), and SmartPak (101.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Pferd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pferd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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