Horse show Audience in United States

Horse show logo

Horse show has an estimated audience of 3,128,350 people in United States. 58.7% are female, 41.3% are male, average age 39.8. Top regions: Florida, California, Texas. Top brand affinities: Shun Oguri, Microsoft Flight Simulator X, Horse training, Horse breeding, Horse & Rider.

The average Horse show fan in United States is 39.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Shun Oguri, Microsoft Flight Simulator X, Horse training, with strongest over-indexing on Shun Oguri (2252.33× the country average). Demographically, the Horse show audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Touchpoint

Demographics of Horse show fans

Demographic split for Horse show audience in United States
MetricValue
Female58.7%
Male41.3%
Average age39.8
Estimated audience size3,128,350

Audience persona

The typical Horse show fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Shun Oguri.

Top regions in United States

Top regions ranked by reach for Horse show in United States
RegionReachAffinity
Florida273,1961.29×
California242,1350.7×
Texas204,1010.76×
New York180,1911.03×
Pennsylvania137,8551.31×
Ohio133,2081.38×
Michigan105,5831.29×
New Jersey86,0721.08×
North Carolina82,8280.88×
Kentucky80,7522.06×
Illinois77,7670.75×
Georgia77,3360.8×
Virginia74,0540.97×
Tennessee69,7671.11×
Massachusetts67,9941.1×
Maryland62,6101.16×
Indiana57,0371×
Arizona53,5790.84×
Washington52,5230.84×
Missouri47,3160.94×
Wisconsin44,1750.94×
Colorado44,1250.89×
Mississippi43,4971.69×
Connecticut43,1951.38×
Alabama41,9180.96×
South Carolina39,1820.83×
Oklahoma36,2381.04×
Minnesota35,7450.8×
Louisiana33,6420.83×
Oregon32,4410.9×
Utah27,4200.98×
Kansas24,5351×
Arkansas23,8210.92×
Iowa23,0770.9×
Nevada22,2350.73×
Idaho18,1701.16×
Rhode Island17,2201.73×
New Hampshire14,7941.2×
West Virginia14,0190.96×
Nebraska13,0970.83×
New Mexico11,2520.72×
Montana8,9861.04×
Maine8,4090.75×
Washington, District of Columbia7,9720.85×
Vermont6,7361.23×
Hawaii6,5090.48×
Delaware5,9580.69×
South Dakota5,2800.73×
Wyoming5,1731.12×
North Dakota5,1410.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse show audience
BrandAffinityCategory
Shun Oguri2252.33×Movies & TV
Microsoft Flight Simulator X319.31×Games
Horse training7.21×Pets & Animals
Horse breeding7.78×Pets & Animals
Horse & Rider8.31×Pets & Animals
Equine nutrition8.41×Pets & Animals
Horses2.55×Pets & Animals
Yahoo!ショッピング2.81×
American Quarter Horse7.09×Pets & Animals
Pony6.63×Pets & Animals
Equine therapy8.24×Health
Rodeo3.68×Sports
Arabian horse8.93×Pets & Animals
Show jumping10.02×Sports
Xabi Alonso12.91×Sports
Saddle7.85×Sports
Horse tack8.48×Sports
Barrel racing5.93×Cars & Mobility
Eventing10.6×Sports
Boot Barn4.56×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse show audience
TraitClusterScore
Pet OwnershipJOY1.34
DIY MentalityTHRILL1.25
Sports ActivityPOWER1.2
SustainabilityBALANCE1.18
TraditionCONSERVATISM1.16
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Horse show
CountryShare
United States22.6%
Germany15.0%
Japan7.6%

See Horse show audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse show have in United States?

Horse show has an estimated audience of 3,128,350 people in United States, concentrated in Florida and California.

What is the gender split and age of Horse show fans?

58.7% of Horse show fans are female, 41.3% are male, with an average age of 39.8 years.

Which brands do Horse show fans like most?

Horse show fans show strongest brand affinity for Shun Oguri (2252.33×), Microsoft Flight Simulator X (319.31×), and Horse training (7.21×) over the country average.

Where do Horse show fans live in United States?

Horse show fans in United States are most concentrated in Florida (reach 273,196), California (reach 242,135), and Texas (reach 204,101). These three regions account for the largest share of the active audience.

What other brands do Horse show fans also like?

Beyond Horse show itself, the audience over-indexes on Microsoft Flight Simulator X (319.31×), Horse training (7.21×), Horse breeding (7.78×), and Horse & Rider (8.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.