Rascasse Audience Intelligence

Horse show Audience in United States

A data profile of the people who buy, follow and care about Horse show in United States — modelled from more than twelve digital signal sources. Horse show has an estimated audience of 3,128,350 people in United States.

#184among Touchpoint in United States#211in Pets & Animals

The average Horse show fan in United States is 39.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Shun Oguri, Microsoft Flight Simulator X, Horse training, with strongest over-indexing on Shun Oguri (2252.33× the country average).

Demographically, the Horse show audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse show fan in United States is more female, around 39.8 years old, with strong Pet Ownership tendencies and a notable affinity for Shun Oguri.

Category: Pets & Animals · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse show profile in United States.

Audience size
3.1M
in United States
Gender
58.7%♀
41.3% male
Age
39.8
average years
Country rank
#9944
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse show fans

58.7% are female, 41.3% are male, average age 39.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Horse show audience in United States
MetricValue
Female58.7%
Male41.3%
Average age39.8
Estimated audience size3,128,350
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Horse show audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Horse show audience comes from United States.

Worldwide audience distribution share by country for Horse show
CountryShare
United States22.6%
Germany15.0%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse show audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse show fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K1.80×
02Ohio~200K1.56×
03Mississippi~40K1.37×
04Rhode Island~10K1.36×
05Florida~300K1.31×
06Pennsylvania~100K1.27×
07Connecticut~40K1.23×
08Michigan~100K1.22×
09New Jersey~90K1.15×
10Maryland~60K1.14×
11New Hampshire~10K1.14×
12Vermont~6K1.14×
13Massachusetts~70K1.09×
14Idaho~20K1.09×
15Tennessee~70K1.08×
16Oklahoma~40K1.04×
17West Virginia~10K1.02×
18Montana~9K1.02×
19Indiana~60K1.01×
20Delaware~9K1.00×
21Utah~30K0.98×
22Arkansas~30K0.98×
23Kansas~20K0.98×
24New York~200K0.97×
25Alabama~40K0.96×
26Washington, District of Columbia~9K0.96×
27Virginia~70K0.95×
28South Dakota~7K0.95×
29Missouri~50K0.94×
30Wisconsin~40K0.94×
31Iowa~20K0.94×
32North Dakota~6K0.94×
33Nebraska~10K0.93×
34Maine~10K0.92×
35Alaska~6K0.91×
36North Carolina~80K0.89×
37Colorado~40K0.89×
38Oregon~30K0.89×
39Arizona~50K0.86×
40South Carolina~40K0.86×
41Minnesota~40K0.85×
42Louisiana~30K0.85×
43New Mexico~10K0.85×
44Washington~50K0.83×
45Hawaii~10K0.81×
46Nevada~20K0.80×
47Georgia~80K0.79×
48Texas~200K0.76×
49Illinois~80K0.76×
50California~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Horse show, United States
0.68×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse show audience
#·InterestCategoryAffinity×
01Shun OguriMovies & TV2252.33×
02Microsoft Flight Simulator XGames319.31×
03Xabi AlonsoSports12.91×
04EventingSports10.60×
05Show jumpingSports10.02×
06Arabian horsePets & Animals8.93×
07Horse tackSports8.48×
08Equine nutritionPets & Animals8.41×
09Horse & RiderPets & Animals8.31×
10Equine therapyHealth8.24×
11SaddleSports7.85×
12Horse breedingPets & Animals7.78×
13Horse trainingPets & Animals7.21×
14American Quarter HorsePets & Animals7.09×
15PonyPets & Animals6.63×
16Barrel racingCars & Mobility5.93×
17Boot BarnFashion & Accessoires4.56×
18Wild horsePets & Animals4.46×
19RodeoSports3.68×
20HorsesPets & Animals2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse show audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.50×
Healthy LifestyleBALANCE1.49×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse show audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.03×
Convenience OrientationPREMIUM1.06×
Price SensitivityPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse show have in United States?

Horse show has an estimated audience of 3,128,350 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Horse show fans?

58.7% of Horse show fans are female, 41.3% are male, with an average age of 39.8 years.

03

Which brands do Horse show fans like most?

Horse show fans show strongest brand affinity for Shun Oguri (2252.33×), Microsoft Flight Simulator X (319.31×), and Horse training (7.21×) over the country average.

04

Where do Horse show fans live in United States?

Horse show fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Horse show fans also like?

Beyond Horse show itself, the audience over-indexes on Microsoft Flight Simulator X (319.31×), Horse training (7.21×), Horse breeding (7.78×), and Horse & Rider (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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