Rascasse Audience Intelligence

Barrel racing Audience in United States

A data profile of the people who buy, follow and care about Barrel racing in United States — modelled from more than twelve digital signal sources. Barrel racing has an estimated audience of 6,919,536 people in United States.

#3046among Topic in United States#203in Cars & Mobility

The average Barrel racing fan in United States is 38.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wrangler (jeans), Horseback riding, Planet Fitness, with strongest over-indexing on Wrangler (jeans) (10.13× the country average).

Demographically, the Barrel racing audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barrel racing fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Wrangler (jeans).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barrel racing profile in United States.

Audience size
6.9M
in United States
Gender
53.3%♀
46.7% male
Age
38.2
average years
Country rank
#5069
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barrel racing fans

53.3% are female, 46.7% are male, average age 38.2.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Barrel racing audience in United States
MetricValue
Female53.3%
Male46.7%
Average age38.2
Estimated audience size6,919,536
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Barrel racing audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3916%
40-4919%
50+21%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Barrel racing audience comes from United States.

Worldwide audience distribution share by country for Barrel racing
CountryShare
United States44.9%
Germany10.8%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barrel racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Barrel racing fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K2.34×
02Montana~40K2.10×
03Oklahoma~100K1.60×
04Idaho~60K1.60×
05South Dakota~30K1.57×
06Utah~90K1.47×
07North Dakota~20K1.42×
08Arkansas~70K1.27×
09Nebraska~40K1.19×
10New Mexico~40K1.17×
11Missouri~100K1.16×
12Kansas~60K1.13×
13Colorado~100K1.11×
14West Virginia~40K1.11×
15Kentucky~90K1.09×
16Oregon~90K1.09×
17Iowa~60K1.08×
18Mississippi~60K1.08×
19Arizona~200K1.07×
20Texas~600K1.04×
21Tennessee~100K1.00×
22Louisiana~90K0.99×
23Alabama~90K0.98×
24Indiana~100K0.92×
25Alaska~10K0.92×
26Washington~100K0.91×
27Wisconsin~90K0.89×
28Minnesota~90K0.89×
29Maine~20K0.88×
30South Carolina~90K0.87×
31North Carolina~200K0.86×
32Nevada~60K0.86×
33New Hampshire~20K0.83×
34Virginia~100K0.78×
35Georgia~200K0.77×
36Ohio~200K0.77×
37Pennsylvania~200K0.73×
38Rhode Island~20K0.72×
39Hawaii~20K0.71×
40Washington, District of Columbia~10K0.71×
41Delaware~10K0.71×
42Michigan~100K0.70×
43Florida~300K0.68×
44California~500K0.66×
45Connecticut~50K0.66×
46Illinois~100K0.61×
47Maryland~70K0.61×
48Massachusetts~80K0.60×
49New Jersey~90K0.53×
50New York~200K0.52×
Fig. 06

Affinity by region

Affinity by region — Barrel racing, United States
0.52×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barrel racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barrel racing audience
#·InterestCategoryAffinity×
01Wrangler (jeans)Fashion & Accessoires10.13×
02Arabian horsePets & Animals9.26×
03Toyota TacomaCars & Mobility6.10×
04AriatFashion & Accessoires5.93×
05Horseback ridingSports5.87×
06Boot BarnFashion & Accessoires5.86×
07Diesel engineCars & Mobility4.72×
08MongoliaTravel & Leisure4.31×
09RodeoSports3.86×
10Diaper bagKids & Family3.43×
11San Antonio SpursSports2.86×
12Veterinary medicineBusiness & Career2.83×
13Tractor Supply CompanyShopping2.74×
14Planet FitnessSports2.47×
15Golf ChannelSports2.35×
16Hardware storeHome & Garden2.20×
17MenardsHome & Garden2.13×
18LivestockPets & Animals2.10×
19Nonprofit organizationPolitics & Society1.60×
20Hobby LobbyHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barrel racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barrel racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
TraditionCONSERVATISM1.71×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barrel racing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
IndulgenceJOY0.83×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barrel racing have in United States?

Barrel racing has an estimated audience of 6,919,536 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Barrel racing fans?

53.3% of Barrel racing fans are female, 46.7% are male, with an average age of 38.2 years.

03

Which brands do Barrel racing fans like most?

Barrel racing fans show strongest brand affinity for Wrangler (jeans) (10.13×), Horseback riding (5.87×), and Planet Fitness (2.47×) over the country average.

04

Where do Barrel racing fans live in United States?

Barrel racing fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Barrel racing fans also like?

Beyond Barrel racing itself, the audience over-indexes on Horseback riding (5.87×), Planet Fitness (2.47×), Boot Barn (5.86×), and Rodeo (3.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barrel racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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