Barrel racing Audience in United States

Barrel racing logo

Barrel racing has an estimated audience of 6,919,536 people in United States. 53.3% are female, 46.7% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Tech News, Product design, Hibachi, Governor of Michigan, Google Home.

The average Barrel racing fan in United States is 38.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tech News, Product design, Hibachi, with strongest over-indexing on Tech News (33.79× the country average). Demographically, the Barrel racing audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Barrel racing fans

Demographic split for Barrel racing audience in United States
MetricValue
Female53.3%
Male46.7%
Average age38.2
Estimated audience size6,919,536

Audience persona

The typical Barrel racing fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Barrel racing in United States
RegionReachAffinity
Texas632,0081.06×
California508,7950.67×
Florida334,1050.71×
New York204,4460.53×
North Carolina181,0280.87×
Georgia172,9830.81×
Pennsylvania166,7810.72×
Ohio157,8390.74×
Arizona154,9211.1×
Illinois145,2570.63×
Tennessee143,0171.03×
Virginia137,5740.82×
Washington133,2200.96×
Colorado130,5961.2×
Missouri129,8421.16×
Oklahoma129,7661.69×
Michigan125,7350.69×
Indiana112,8540.89×
Alabama94,4060.98×
Oregon90,6831.14×
South Carolina90,5750.87×
Louisiana89,3661×
Kentucky89,3371.03×
New Jersey87,2500.5×
Utah86,9601.4×
Minnesota85,5950.86×
Wisconsin84,5210.81×
Massachusetts79,9460.59×
Arkansas72,8871.28×
Maryland69,6400.59×
Kansas63,4521.16×
Mississippi61,4751.08×
Iowa61,4221.08×
Nevada58,0460.87×
Idaho56,1311.62×
Montana44,4852.32×
Connecticut43,9940.63×
Nebraska43,2831.25×
New Mexico41,6631.2×
West Virginia35,5061.1×
Wyoming28,4102.77×
South Dakota25,5161.6×
North Dakota21,6181.52×
Maine20,8680.84×
New Hampshire19,3980.71×
Hawaii17,0220.57×
Washington, District of Columbia13,7000.66×
Vermont11,4760.94×
Alaska11,3610.77×
Rhode Island10,7470.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barrel racing audience
BrandAffinityCategory
Tech News33.79×Technology & Electronics
Product design4.25×Business & Career
Hibachi14.62×Food & Beverages
Governor of Michigan13.24×Politics & Society
Google Home9.52×Technology & Electronics
Goop7.76×Internet & Social Media
UK garage7.86×Music & Radio
Combat sport2.02×Sports
Urban Outfitters2.32×Shopping
Wok7.59×Food & Beverages
Vocal harmony4.86×Music & Radio
Cherish (group)11.66×Music & Radio
Grace Slick8.91×Music & Radio
Grinch4.07×Movies & TV
headspace9.13×Health
Collectable1.53×Kids & Family
Hipster9.09×Politics & Society
Nebraska Cornhuskers football3.31×Sports
Isometric exercise7.99×Sports
Fairy godmother6.47×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barrel racing audience
TraitClusterScore
PatriotismCONSERVATISM1.58
DIY MentalityTHRILL1.42
TraditionCONSERVATISM1.32
Risk AppetiteTHRILL1.27
Pet OwnershipJOY1.18
Sports ActivityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Barrel racing
CountryShare
United States44.9%
Germany10.8%
Japan7.5%

See Barrel racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Barrel racing have in United States?

Barrel racing has an estimated audience of 6,919,536 people in United States, concentrated in Texas and California.

What is the gender split and age of Barrel racing fans?

53.3% of Barrel racing fans are female, 46.7% are male, with an average age of 38.2 years.

Which brands do Barrel racing fans like most?

Barrel racing fans show strongest brand affinity for Tech News (33.79×), Product design (4.25×), and Hibachi (14.62×) over the country average.

Where do Barrel racing fans live in United States?

Barrel racing fans in United States are most concentrated in Texas (reach 632,008), California (reach 508,795), and Florida (reach 334,105). These three regions account for the largest share of the active audience.

What other brands do Barrel racing fans also like?

Beyond Barrel racing itself, the audience over-indexes on Product design (4.25×), Hibachi (14.62×), Governor of Michigan (13.24×), and Google Home (9.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barrel racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.