Wrangler (jeans) Audience in United States

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Wrangler (jeans) has an estimated audience of 5,265,438 people in United States. 51.7% are female, 48.3% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Western riding, Boot Barn, Barrel racing, Team roping, Fox hunting.

The average Wrangler (jeans) fan in United States is 39.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Western riding, Boot Barn, Barrel racing, with strongest over-indexing on Western riding (10.23× the country average). Demographically, the Wrangler (jeans) audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Wrangler (jeans) fans

Demographic split for Wrangler (jeans) audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.1
Estimated audience size5,265,438

Audience persona

The typical Wrangler (jeans) fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Western riding.

Top regions in United States

Top regions ranked by reach for Wrangler (jeans) in United States
RegionReachAffinity
Texas586,0401.29×
California489,9430.85×
Florida215,6420.6×
North Carolina171,5931.08×
New York171,0600.58×
Georgia150,9330.93×
Tennessee148,6401.41×
Ohio137,0990.85×
Illinois135,2710.77×
Pennsylvania130,8420.74×
Michigan107,3540.78×
Virginia102,1240.8×
Alabama98,7921.34×
Arizona97,0270.9×
Kentucky96,2801.46×
Washington95,2390.9×
Indiana91,8180.95×
Missouri91,1711.07×
Oklahoma86,8131.48×
Colorado84,5901.02×
South Carolina75,1780.95×
Oregon68,5701.14×
Wisconsin66,9310.84×
Louisiana64,4910.95×
New Jersey62,8940.47×
Arkansas61,4331.42×
Utah60,7091.29×
Minnesota59,8000.79×
Mississippi54,1041.25×
Massachusetts50,7170.49×
Maryland50,1560.55×
Iowa50,0591.15×
Kansas49,6351.2×
New Mexico39,2101.48×
Idaho38,6681.46×
Nevada37,4080.73×
West Virginia34,7551.42×
Nebraska30,9701.17×
Montana28,0491.92×
Connecticut27,4370.52×
Wyoming16,1242.07×
South Dakota16,1081.32×
Maine14,7170.78×
North Dakota14,7031.36×
Hawaii13,7410.61×
New Hampshire13,2950.64×
Alaska8,9420.79×
Vermont8,4100.91×
Delaware8,3940.58×
Rhode Island7,8850.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrangler (jeans) audience
BrandAffinityCategory
Western riding10.23×Sports
Boot Barn8.28×Fashion & Accessoires
Barrel racing10.13×Cars & Mobility
Team roping11.02×Sports
Fox hunting5.22×Sports
Animal husbandry5.2×Politics & Society
American Quarter Horse8.1×Pets & Animals
Calf roping10.05×Sports
Mongolia6.8×Travel & Leisure
Horse training5.34×Pets & Animals
Trophy hunting4.14×Sports
Dairy cattle5.89×Pets & Animals
Poultry farming5.27×Politics & Society
Turkey hunting4.1×Sports
Pig farming7.39×Politics & Society
Bull riding9.27×Sports
Rodeo4.27×Sports
Equine nutrition8.38×Pets & Animals
Western lifestyle12.07×Fashion & Accessoires
Duck hunting4.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrangler (jeans) audience
TraitClusterScore
PatriotismCONSERVATISM1.94
DIY MentalityTHRILL1.52
ExtroversionTHRILL1.47
Family OrientationCONSERVATISM1.47
SustainabilityBALANCE1.28
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Wrangler (jeans)
CountryShare
United States30.7%
India11.7%
Japan9.0%

See Wrangler (jeans) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wrangler (jeans) have in United States?

Wrangler (jeans) has an estimated audience of 5,265,438 people in United States, concentrated in Texas and California.

What is the gender split and age of Wrangler (jeans) fans?

51.7% of Wrangler (jeans) fans are female, 48.3% are male, with an average age of 39.1 years.

Which brands do Wrangler (jeans) fans like most?

Wrangler (jeans) fans show strongest brand affinity for Western riding (10.23×), Boot Barn (8.28×), and Barrel racing (10.13×) over the country average.

Where do Wrangler (jeans) fans live in United States?

Wrangler (jeans) fans in United States are most concentrated in Texas (reach 586,040), California (reach 489,943), and Florida (reach 215,642). These three regions account for the largest share of the active audience.

What other brands do Wrangler (jeans) fans also like?

Beyond Wrangler (jeans) itself, the audience over-indexes on Boot Barn (8.28×), Barrel racing (10.13×), Team roping (11.02×), and Fox hunting (5.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrangler (jeans). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.