Wrangler (jeans) Audience in Germany
Wrangler (jeans) has an estimated audience of 561,234 people in Germany. 50.5% are female, 49.5% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: El Corte Inglés, Challenges (magazine), Le Figaro, Le Point, Konbini.
The average Wrangler (jeans) fan in Germany is 33.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include El Corte Inglés, Challenges (magazine), Le Figaro, with strongest over-indexing on El Corte Inglés (44.61× the country average). Demographically, the Wrangler (jeans) audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Wrangler (jeans) fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.5 |
| Estimated audience size | 561,234 |
Audience persona
The typical Wrangler (jeans) fan in Germany is balanced, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for El Corte Inglés.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,987 | 1.06× |
| Bayern | 94,249 | 1.04× |
| Baden-Württemberg | 74,830 | 0.98× |
| Niedersachsen | 50,046 | 0.92× |
| Hessen | 48,861 | 1.14× |
| Berlin | 34,125 | 1.36× |
| Sachsen | 26,579 | 0.97× |
| Rheinland-Pfalz | 26,267 | 0.93× |
| Schleswig-Holstein | 21,364 | 1.06× |
| Brandenburg | 17,998 | 1.03× |
| Hamburg | 15,588 | 1.23× |
| Thüringen | 12,731 | 0.89× |
| Sachsen-Anhalt | 11,327 | 0.78× |
| Mecklenburg-Vorpommern | 10,458 | 0.98× |
| Saarland | 5,484 | 0.8× |
| Bremen | 4,009 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Corte Inglés | 44.61× | Shopping |
| Challenges (magazine) | 49.31× | Business & Career |
| Le Figaro | 33.98× | News |
| Le Point | 49.19× | News |
| Konbini | 44.89× | Shopping |
| Les Échos | 49.87× | News |
| Maje | 19.26× | Shopping |
| La Redoute | 17.52× | Shopping |
| paul smith | 21.41× | Fashion & Accessoires |
| Pepe Jeans | 13.57× | Fashion & Accessoires |
| Le Monde | 16.88× | News |
| Slip-on shoe | 14.93× | Fashion & Accessoires |
| Breuninger | 4.55× | Fashion & Accessoires |
| Millie Bobby Brown | 6.39× | Movies & TV |
| Champion | 17.96× | Sports |
| Lee Cooper | 49.87× | Cars & Mobility |
| Slate | 33.2× | Home & Garden |
| L'Équipe | 23.64× | Sports |
| The Telegraph | 29.38× | News |
| Financial Times | 11.73× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.92 |
| Quality Awareness | PREMIUM | 1.81 |
| Creativity | OPEN | 1.6 |
| Luxury Orientation | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.39 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| India | 11.7% |
| Japan | 9.0% |
See Wrangler (jeans) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wrangler (jeans) have in Germany?
Wrangler (jeans) has an estimated audience of 561,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wrangler (jeans) fans?
50.5% of Wrangler (jeans) fans are female, 49.5% are male, with an average age of 33.5 years.
Which brands do Wrangler (jeans) fans like most?
Wrangler (jeans) fans show strongest brand affinity for El Corte Inglés (44.61×), Challenges (magazine) (49.31×), and Le Figaro (33.98×) over the country average.
Where do Wrangler (jeans) fans live in Germany?
Wrangler (jeans) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,987), Bayern (reach 94,249), and Baden-Württemberg (reach 74,830). These three regions account for the largest share of the active audience.
What other brands do Wrangler (jeans) fans also like?
Beyond Wrangler (jeans) itself, the audience over-indexes on Challenges (magazine) (49.31×), Le Figaro (33.98×), Le Point (49.19×), and Konbini (44.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wrangler (jeans). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.