Rascasse Audience Intelligence

Wrangler (jeans) Target Market in Germany

A data profile of the people who buy, follow and care about Wrangler (jeans) in Germany — modelled from more than twelve digital signal sources. Wrangler (jeans) has an estimated audience of 567,130 people in Germany.

#1390among Brand in Germany#533in Fashion & Accessoires

The average Wrangler (jeans) fan in Germany is 33.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include El Corte Inglés, Challenges (magazine), Le Figaro, with strongest over-indexing on El Corte Inglés (44.61× the country average).

Demographically, the Wrangler (jeans) audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wrangler (jeans) fan in Germany is balanced, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for El Corte Inglés.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrangler (jeans) profile in Germany.

Audience size
567K
in Germany
Gender
50.5%♀
49.5% male
Age
33.5
average years
Country rank
#10593
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wrangler (jeans)

50.5% are female, 49.5% are male, average age 33.5.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Wrangler (jeans) audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age33.5
Estimated audience size567,130
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Wrangler (jeans) audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3917%
40-4915%
50+11%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Wrangler (jeans) audience comes from Germany.

Worldwide audience distribution share by country for Wrangler (jeans)
CountryShare
United States30.7%
India11.4%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrangler (jeans) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wrangler (jeans) customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.31×
02Hamburg~20K1.18×
03Hessen~50K1.06×
04Schleswig-Holstein~20K1.06×
05Brandenburg~20K1.04×
06Nordrhein-Westfalen~100K1.03×
07Bayern~90K1.03×
08Mecklenburg-Vorpommern~10K1.03×
09Sachsen~30K0.96×
10Baden-Württemberg~70K0.94×
11Rheinland-Pfalz~30K0.94×
12Thüringen~10K0.93×
13Niedersachsen~50K0.91×
14Saarland~6K0.89×
15Bremen~4K0.89×
16Sachsen-Anhalt~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Wrangler (jeans), Germany
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrangler (jeans) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrangler (jeans) audience
#·InterestCategoryAffinity×
01Les ÉchosNews49.87×
02Lee CooperCars & Mobility49.87×
03Challenges (magazine)Business & Career49.31×
04Le PointNews49.19×
05KonbiniShopping44.89×
06El Corte InglésShopping44.61×
07Le FigaroNews33.98×
08SlateHome & Garden33.20×
09The TelegraphNews29.38×
10L'ÉquipeSports23.64×
11paul smithFashion & Accessoires21.41×
12MajeShopping19.26×
13ChampionSports17.96×
14La RedouteShopping17.52×
15Le MondeNews16.88×
16Slip-on shoeFashion & Accessoires14.93×
17Pepe JeansFashion & Accessoires13.57×
18Financial TimesNews11.73×
19Millie Bobby BrownMovies & TV6.39×
20BreuningerFashion & Accessoires4.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrangler (jeans) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrangler (jeans) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.23×
SustainabilityBALANCE1.56×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrangler (jeans) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
PatriotismCONSERVATISM0.87×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wrangler (jeans)'s target market in Germany?

Wrangler (jeans)'s target market in Germany covers an estimated 567,130 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wrangler (jeans) customers?

50.5% of the Wrangler (jeans) audience are female, 49.5% are male, with an average age of 33.5 years.

03

Which brands do Wrangler (jeans) fans like most?

Wrangler (jeans) fans show strongest brand affinity for El Corte Inglés (44.61×), Challenges (magazine) (49.31×), and Le Figaro (33.98×) over the country average.

04

Where do Wrangler (jeans) fans live in Germany?

Wrangler (jeans) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wrangler (jeans) fans also like?

Beyond Wrangler (jeans) itself, the audience over-indexes on Challenges (magazine) (49.31×), Le Figaro (33.98×), Le Point (49.19×), and Konbini (44.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Wrangler (jeans) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wrangler (jeans). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →