Pepe Jeans Audience in Germany
Pepe Jeans has an estimated audience of 1,201,883 people in Germany. 56.1% are female, 43.9% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, El Corte Inglés, Esso, Premier Inn, Challenges (magazine).
The average Pepe Jeans fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, El Corte Inglés, Esso, with strongest over-indexing on FRITZ!Box (9.73× the country average). Demographically, the Pepe Jeans audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Creativity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Pepe Jeans fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.2 |
| Estimated audience size | 1,201,883 |
Audience persona
The typical Pepe Jeans fan in Germany is more female, around 33.2 years old, with strong Creativity tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,876 | 0.99× |
| Bayern | 243,700 | 1.26× |
| Baden-Württemberg | 175,933 | 1.07× |
| Niedersachsen | 103,692 | 0.89× |
| Hessen | 84,497 | 0.92× |
| Sachsen | 74,392 | 1.26× |
| Rheinland-Pfalz | 52,941 | 0.88× |
| Berlin | 52,412 | 0.98× |
| Schleswig-Holstein | 40,930 | 0.95× |
| Brandenburg | 39,952 | 1.07× |
| Hamburg | 34,284 | 1.26× |
| Thüringen | 32,086 | 1.05× |
| Sachsen-Anhalt | 31,506 | 1.01× |
| Mecklenburg-Vorpommern | 21,059 | 0.92× |
| Saarland | 12,296 | 0.83× |
| Bremen | 6,758 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 9.73× | Technology & Electronics |
| El Corte Inglés | 17.8× | Shopping |
| Esso | 6.43× | Cars & Mobility |
| Premier Inn | 12.77× | Travel & Leisure |
| Challenges (magazine) | 19.37× | Business & Career |
| Child safety seat | 6.92× | Kids & Family |
| Lieferando.de | 3× | Food & Beverages |
| Dietitian | 9.72× | Health |
| Le Figaro | 14.61× | News |
| Britax | 9.91× | Kids & Family |
| Breuninger | 3.39× | Fashion & Accessoires |
| La Redoute | 10.65× | Shopping |
| Levi Strauss | 17.95× | Fashion & Accessoires |
| Deutsche Bank | 3.61× | Business & Career |
| COS | 4.6× | Shopping |
| Denim | 4.77× | Fashion & Accessoires |
| Qatar Airways | 6.03× | Travel & Leisure |
| Electronic funds transfer | 2.6× | Business & Career |
| AutoScout24 | 2.14× | Cars & Mobility |
| Maje | 9.35× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.58 |
| Quality Awareness | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.33 |
| Family Orientation | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 22.0% |
| Spain | 13.9% |
| Italy | 9.5% |
See Pepe Jeans audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Pepe Jeans have in Germany?
Pepe Jeans has an estimated audience of 1,201,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pepe Jeans fans?
56.1% of Pepe Jeans fans are female, 43.9% are male, with an average age of 33.2 years.
Which brands do Pepe Jeans fans like most?
Pepe Jeans fans show strongest brand affinity for FRITZ!Box (9.73×), El Corte Inglés (17.8×), and Esso (6.43×) over the country average.
Where do Pepe Jeans fans live in Germany?
Pepe Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,876), Bayern (reach 243,700), and Baden-Württemberg (reach 175,933). These three regions account for the largest share of the active audience.
What other brands do Pepe Jeans fans also like?
Beyond Pepe Jeans itself, the audience over-indexes on El Corte Inglés (17.8×), Esso (6.43×), Premier Inn (12.77×), and Challenges (magazine) (19.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pepe Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.