Pepe Jeans Target Market in Germany
A data profile of the people who buy, follow and care about Pepe Jeans in Germany — modelled from more than twelve digital signal sources. Pepe Jeans has an estimated audience of 1,193,704 people in Germany.
The average Pepe Jeans fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FRITZ!Box, El Corte Inglés, Esso, with strongest over-indexing on FRITZ!Box (9.73× the country average).
Demographically, the Pepe Jeans audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pepe Jeans fan in Germany is more female, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.
At a glance
The key figures that characterise the Pepe Jeans profile in Germany.
Search interest · 12-month trend
Customer demographics of Pepe Jeans
56.1% are female, 43.9% are male, average age 33.2.
Gender split
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.2 |
| Estimated audience size | 1,193,704 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
Geography
Where the Pepe Jeans audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~40K | 1.35× | |
| 02 | Sachsen | ~70K | 1.21× | |
| 03 | Bayern | ~200K | 1.20× | |
| 04 | Berlin | ~60K | 1.07× | |
| 05 | Brandenburg | ~40K | 1.06× | |
| 06 | Thüringen | ~30K | 1.05× | |
| 07 | Baden-Württemberg | ~200K | 1.04× | |
| 08 | Sachsen-Anhalt | ~30K | 1.02× | |
| 09 | Schleswig-Holstein | ~40K | 0.96× | |
| 10 | Mecklenburg-Vorpommern | ~20K | 0.96× | |
| 11 | Nordrhein-Westfalen | ~300K | 0.95× | |
| 12 | Hessen | ~80K | 0.89× | |
| 13 | Rheinland-Pfalz | ~50K | 0.89× | |
| 14 | Niedersachsen | ~100K | 0.88× | |
| 15 | Saarland | ~10K | 0.86× | |
| 16 | Bremen | ~8K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pepe Jeans audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Point | News | 19.57× | ||
| 02 | Challenges (magazine) | Business & Career | 19.37× | ||
| 03 | Levi Strauss | Fashion & Accessoires | 17.95× | ||
| 04 | El Corte Inglés | Shopping | 17.80× | ||
| 05 | Le Figaro | News | 14.61× | ||
| 06 | La Redoute | Shopping | 10.65× | ||
| 07 | Britax | Kids & Family | 9.91× | ||
| 08 | FRITZ!Box | Technology & Electronics | 9.73× | ||
| 09 | Dietitian | Health | 9.72× | ||
| 10 | Maje | Shopping | 9.35× | ||
| 11 | Child safety seat | Kids & Family | 6.92× | ||
| 12 | Esso | Cars & Mobility | 6.43× | ||
| 13 | Qatar Airways | Travel & Leisure | 6.03× | ||
| 14 | Denim | Fashion & Accessoires | 4.77× | ||
| 15 | COS | Shopping | 4.60× | ||
| 16 | Deutsche Bank | Business & Career | 3.61× | ||
| 17 | Breuninger | Fashion & Accessoires | 3.39× | ||
| 18 | Lieferando.de | Food & Beverages | 3.00× | ||
| 19 | Electronic funds transfer | Business & Career | 2.60× | ||
| 20 | AutoScout24 | Cars & Mobility | 2.14× |
Personality of the Pepe Jeans audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.22× | |
| Community Orientation | OPEN | 1.19× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Mindfulness | BALANCE | 0.54× | |
| Risk Appetite | THRILL | 0.60× |
Frequently asked questions
Who is Pepe Jeans's target market in Germany?
Pepe Jeans's target market in Germany covers an estimated 1,193,704 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pepe Jeans customers?
56.1% of the Pepe Jeans audience are female, 43.9% are male, with an average age of 33.2 years.
Which brands do Pepe Jeans fans like most?
Pepe Jeans fans show strongest brand affinity for FRITZ!Box (9.73×), El Corte Inglés (17.8×), and Esso (6.43×) over the country average.
Where do Pepe Jeans fans live in Germany?
Pepe Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Pepe Jeans fans also like?
Beyond Pepe Jeans itself, the audience over-indexes on El Corte Inglés (17.8×), Esso (6.43×), Challenges (magazine) (19.37×), and Child safety seat (6.92×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Pepe Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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