Rascasse Audience Intelligence

Levi Strauss Target Market in Germany

A data profile of the people who buy, follow and care about Levi Strauss in Germany — modelled from more than twelve digital signal sources. Levi Strauss has an estimated audience of 299,224 people in Germany.

#31among Mainstream fashion in Germany#2223among Brand in Germany#815in Fashion & Accessoires

The average Levi Strauss fan in Germany is 30.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Fendi, Pepe Jeans, Austin Butler, with strongest over-indexing on Fendi (14.85× the country average).

Demographically, the Levi Strauss audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Levi Strauss fan in Germany is balanced, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fendi.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Levi Strauss profile in Germany.

Audience size
299K
in Germany
Gender
53.7%♀
46.3% male
Age
30.6
average years
Country rank
#17366
Brand in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Levi Strauss

53.7% are female, 46.3% are male, average age 30.6.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Levi Strauss audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age30.6
Estimated audience size299,224
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Levi Strauss audience in Germany
Age bracketShare%
16-1942%
20-2926%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Levi Strauss audience comes from Germany.

Worldwide audience distribution share by country for Levi Strauss
CountryShare
United States30.8%
Germany9.6%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Levi Strauss audience in Germany is strongest.

Fig. 05

Top regions by affinity

Levi Strauss customers by region in Germany
#RegionReachAffinity×
01Thüringen~10K1.37×
02Bayern~60K1.31×
03Sachsen-Anhalt~9K1.13×
04Mecklenburg-Vorpommern~6K1.12×
05Brandenburg~10K1.10×
06Niedersachsen~30K1.07×
07Rheinland-Pfalz~20K1.03×
08Schleswig-Holstein~10K1.00×
09Baden-Württemberg~40K0.99×
10Saarland~3K0.96×
11Hessen~20K0.95×
12Nordrhein-Westfalen~60K0.91×
13Berlin~10K0.90×
14Bremen~2K0.85×
15Hamburg~6K0.84×
16Sachsen~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Levi Strauss, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Levi Strauss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Levi Strauss audience
#·InterestCategoryAffinity×
01Pepe JeansFashion & Accessoires17.95×
02Banana RepublicFashion & Accessoires15.28×
03FendiFashion & Accessoires14.85×
04Miranda CosgroveMovies & TV14.63×
05Austin ButlerMovies & TV14.30×
06Superdry.Fashion & Accessoires14.00×
07Scotch and Soda (clothing)Fashion & Accessoires11.05×
08Mobile gamblingGames10.18×
09El Corte InglésShopping9.88×
10G-Star RawFashion & Accessoires9.10×
11LacosteFashion & Accessoires8.65×
12Gina TricotFashion & Accessoires8.33×
13Levi Strauss & Co.Fashion & Accessoires7.69×
14Dr. MartensFashion & Accessoires7.43×
15Massimo DuttiShopping6.14×
16Polo Ralph LaurenFashion & Accessoires5.15×
17Tommy HilfigerFashion & Accessoires4.48×
18Drop shippingShopping4.15×
19TK MaxxShopping3.08×
20BreuningerFashion & Accessoires2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Levi Strauss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Levi Strauss audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.91×
Price SensitivityPREMIUM1.61×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Levi Strauss audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.63×
Pet OwnershipJOY0.79×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Levi Strauss's target market in Germany?

Levi Strauss's target market in Germany covers an estimated 299,224 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Levi Strauss customers?

53.7% of the Levi Strauss audience are female, 46.3% are male, with an average age of 30.6 years.

03

Which brands do Levi Strauss fans like most?

Levi Strauss fans show strongest brand affinity for Fendi (14.85×), Pepe Jeans (17.95×), and Austin Butler (14.3×) over the country average.

04

Where do Levi Strauss fans live in Germany?

Levi Strauss fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Levi Strauss fans also like?

Beyond Levi Strauss itself, the audience over-indexes on Pepe Jeans (17.95×), Austin Butler (14.3×), Lacoste (8.65×), and Gina Tricot (8.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Levi Strauss audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Levi Strauss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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