Levi Strauss Audience in Germany
Levi Strauss has an estimated audience of 294,693 people in Germany. 53.7% are female, 46.3% are male, average age 30.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Drop shipping, Lacoste, Payback, Superdry., Fendi.
The average Levi Strauss fan in Germany is 30.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Drop shipping, Lacoste, Payback, with strongest over-indexing on Drop shipping (6.78× the country average). Demographically, the Levi Strauss audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Levi Strauss fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 30.6 |
| Estimated audience size | 294,693 |
Audience persona
The typical Levi Strauss fan in Germany is balanced, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 62,025 | 1.31× |
| Nordrhein-Westfalen | 58,716 | 0.91× |
| Baden-Württemberg | 40,233 | 1× |
| Niedersachsen | 31,308 | 1.09× |
| Hessen | 20,893 | 0.93× |
| Rheinland-Pfalz | 15,331 | 1.04× |
| Sachsen | 13,196 | 0.91× |
| Berlin | 11,099 | 0.84× |
| Schleswig-Holstein | 10,698 | 1.01× |
| Thüringen | 10,383 | 1.38× |
| Brandenburg | 9,865 | 1.08× |
| Sachsen-Anhalt | 8,452 | 1.11× |
| Mecklenburg-Vorpommern | 6,146 | 1.09× |
| Hamburg | 5,410 | 0.81× |
| Saarland | 3,346 | 0.92× |
| Bremen | 1,945 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 6.78× | Shopping |
| Lacoste | 8.59× | Fashion & Accessoires |
| Payback | 6.75× | Shopping |
| Superdry. | 14.05× | Fashion & Accessoires |
| Fendi | 10.26× | Fashion & Accessoires |
| Gina Tricot | 8.81× | Fashion & Accessoires |
| Banana Republic | 14.17× | Fashion & Accessoires |
| Levi Strauss & Co. | 6.91× | Fashion & Accessoires |
| Tommy Hilfiger | 4.67× | Fashion & Accessoires |
| Dr. Martens | 7.92× | Fashion & Accessoires |
| Urban Outfitters | 5.57× | Shopping |
| Breuninger | 3.25× | Fashion & Accessoires |
| TK Maxx | 2.68× | Shopping |
| Tagesschau | 1.99× | Movies & TV |
| Puma | 5.85× | Fashion & Accessoires |
| H&M | 2.25× | Shopping |
| Austin Butler | 8.58× | Movies & TV |
| El Corte Inglés | 10.04× | Shopping |
| TikTok | 1.74× | Internet & Social Media |
| Calvin Klein | 4.64× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.87 |
| Luxury Orientation | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.36 |
| Creativity | OPEN | 1.32 |
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 9.5% |
| Italy | 8.2% |
See Levi Strauss audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Levi Strauss have in Germany?
Levi Strauss has an estimated audience of 294,693 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Levi Strauss fans?
53.7% of Levi Strauss fans are female, 46.3% are male, with an average age of 30.6 years.
Which brands do Levi Strauss fans like most?
Levi Strauss fans show strongest brand affinity for Drop shipping (6.78×), Lacoste (8.59×), and Payback (6.75×) over the country average.
Where do Levi Strauss fans live in Germany?
Levi Strauss fans in Germany are most concentrated in Bayern (reach 62,025), Nordrhein-Westfalen (reach 58,716), and Baden-Württemberg (reach 40,233). These three regions account for the largest share of the active audience.
What other brands do Levi Strauss fans also like?
Beyond Levi Strauss itself, the audience over-indexes on Lacoste (8.59×), Payback (6.75×), Superdry. (14.05×), and Fendi (10.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Levi Strauss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.