Rascasse Audience Intelligence

Scotch and Soda (clothing) Target Market in Germany

A data profile of the people who buy, follow and care about Scotch and Soda (clothing) in Germany — modelled from more than twelve digital signal sources. Scotch and Soda (clothing) has an estimated audience of 664,979 people in Germany.

#17among Mainstream fashion in Germany#1210among Brand in Germany#468in Fashion & Accessoires

The average Scotch and Soda (clothing) fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Primark, Superdry., Napapijri, with strongest over-indexing on Primark (7.17× the country average).

Demographically, the Scotch and Soda (clothing) audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scotch and Soda (clothing) fan in Germany is balanced, around 34.2 years old, with strong Creativity tendencies and a notable affinity for Primark.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotch and Soda (clothing) profile in Germany.

Audience size
665K
in Germany
Gender
54.0%♀
46.0% male
Age
34.2
average years
Country rank
#9242
Brand in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scotch and Soda (clothing)

54.0% are female, 46.0% are male, average age 34.2.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Scotch and Soda (clothing) audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age34.2
Estimated audience size664,979
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Scotch and Soda (clothing) audience in Germany
Age bracketShare%
16-1926%
20-2927%
30-3923%
40-4916%
50+8%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Scotch and Soda (clothing) audience comes from Germany.

Worldwide audience distribution share by country for Scotch and Soda (clothing)
CountryShare
United States17.0%
Germany16.0%
Netherlands9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotch and Soda (clothing) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scotch and Soda (clothing) customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.78×
02Berlin~40K1.29×
03Baden-Württemberg~100K1.27×
04Nordrhein-Westfalen~200K1.26×
05Hessen~60K1.14×
06Bayern~100K1.11×
07Rheinland-Pfalz~40K1.01×
08Sachsen~30K1.00×
09Schleswig-Holstein~20K0.99×
10Niedersachsen~60K0.96×
11Bremen~5K0.83×
12Brandenburg~20K0.78×
13Saarland~7K0.78×
14Mecklenburg-Vorpommern~10K0.75×
15Thüringen~10K0.71×
16Sachsen-Anhalt~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Scotch and Soda (clothing), Germany
0.65×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotch and Soda (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotch and Soda (clothing) audience
#·InterestCategoryAffinity×
01Tiger of SwedenFashion & Accessoires32.71×
02NapapijriFashion & Accessoires31.92×
03Parfois (fashion accessories)Fashion & Accessoires31.29×
04JACK & JONESFashion & Accessoires23.62×
05Reiss (brand)Fashion & Accessoires22.42×
06Superdry.Fashion & Accessoires22.00×
07Wrangler (jeans)Fashion & Accessoires16.34×
08Alpha IndustriesFashion & Accessoires14.94×
09Pepe JeansFashion & Accessoires11.60×
10Gina TricotFashion & Accessoires9.60×
11Massimo DuttiShopping9.22×
12OyshoFashion & Accessoires8.45×
13StradivariusShopping8.10×
14BershkaShopping7.31×
15PrimarkShopping7.17×
16UniqloShopping6.98×
17MangoShopping5.73×
18FRITZ!BoxTechnology & Electronics5.08×
19C&AShopping4.14×
20H&MShopping3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotch and Soda (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotch and Soda (clothing) audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.64×
Design AffinityPREMIUM1.63×
Early Adopter MentalityPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotch and Soda (clothing) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Risk AppetiteTHRILL0.70×
IndividualismJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scotch and Soda (clothing)'s target market in Germany?

Scotch and Soda (clothing)'s target market in Germany covers an estimated 664,979 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scotch and Soda (clothing) customers?

54.0% of the Scotch and Soda (clothing) audience are female, 46.0% are male, with an average age of 34.2 years.

03

Which brands do Scotch and Soda (clothing) fans like most?

Scotch and Soda (clothing) fans show strongest brand affinity for Primark (7.17×), Superdry. (22×), and Napapijri (31.92×) over the country average.

04

Where do Scotch and Soda (clothing) fans live in Germany?

Scotch and Soda (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scotch and Soda (clothing) fans also like?

Beyond Scotch and Soda (clothing) itself, the audience over-indexes on Superdry. (22×), Napapijri (31.92×), Reiss (brand) (22.42×), and Uniqlo (6.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Scotch and Soda (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scotch and Soda (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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