Scotch and Soda (clothing) Audience in Germany
Scotch and Soda (clothing) has an estimated audience of 404,500 people in Germany. 54.0% are female, 46.0% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Primark, Superdry., Napapijri, Reiss (brand), Uniqlo.
The average Scotch and Soda (clothing) fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Primark, Superdry., Napapijri, with strongest over-indexing on Primark (7.17× the country average). Demographically, the Scotch and Soda (clothing) audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Scotch and Soda (clothing) fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 34.2 |
| Estimated audience size | 404,500 |
Audience persona
The typical Scotch and Soda (clothing) fan in Germany is balanced, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for Primark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,778 | 1.31× |
| Bayern | 129,941 | 1.16× |
| Baden-Württemberg | 124,843 | 1.31× |
| Niedersachsen | 66,140 | 0.98× |
| Hessen | 62,217 | 1.17× |
| Berlin | 39,662 | 1.27× |
| Rheinland-Pfalz | 35,732 | 1.02× |
| Sachsen | 35,096 | 1.03× |
| Hamburg | 27,512 | 1.75× |
| Schleswig-Holstein | 24,668 | 0.99× |
| Brandenburg | 16,285 | 0.75× |
| Thüringen | 11,498 | 0.65× |
| Mecklenburg-Vorpommern | 8,942 | 0.67× |
| Sachsen-Anhalt | 7,932 | 0.44× |
| Saarland | 6,135 | 0.72× |
| Bremen | 4,588 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 7.17× | Shopping |
| Superdry. | 22× | Fashion & Accessoires |
| Napapijri | 31.92× | Fashion & Accessoires |
| Reiss (brand) | 22.42× | Fashion & Accessoires |
| Uniqlo | 6.98× | Shopping |
| FRITZ!Box | 5.08× | Technology & Electronics |
| JACK & JONES | 23.62× | Fashion & Accessoires |
| Gina Tricot | 9.6× | Fashion & Accessoires |
| Stradivarius | 8.1× | Shopping |
| Bershka | 7.31× | Shopping |
| H&M | 3.44× | Shopping |
| Massimo Dutti | 9.22× | Shopping |
| Tiger of Sweden | 32.71× | Fashion & Accessoires |
| C&A | 4.14× | Shopping |
| Pepe Jeans | 11.6× | Fashion & Accessoires |
| Alpha Industries | 14.94× | Fashion & Accessoires |
| Oysho | 8.45× | Fashion & Accessoires |
| Wrangler (jeans) | 16.34× | Fashion & Accessoires |
| Levi Strauss & Co. | 7.73× | Fashion & Accessoires |
| Parfois (fashion accessories) | 31.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.36 |
| Early Adopter Mentality | POWER | 1.77 |
| Quality Awareness | PREMIUM | 1.76 |
| Design Affinity | PREMIUM | 1.68 |
| Luxury Orientation | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 13.2% |
| Netherlands | 10.3% |
See Scotch and Soda (clothing) audiences in other countries
- Scotch and Soda (clothing) — United States
- Scotch and Soda (clothing) — United Kingdom
- Scotch and Soda (clothing) — France
- Scotch and Soda (clothing) — Italy
- Scotch and Soda (clothing) — Spain
- Scotch and Soda (clothing) — Brazil
- Scotch and Soda (clothing) — Japan
- Scotch and Soda (clothing) — South Korea
- Scotch and Soda (clothing) — India
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Scotch and Soda (clothing) have in Germany?
Scotch and Soda (clothing) has an estimated audience of 404,500 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scotch and Soda (clothing) fans?
54.0% of Scotch and Soda (clothing) fans are female, 46.0% are male, with an average age of 34.2 years.
Which brands do Scotch and Soda (clothing) fans like most?
Scotch and Soda (clothing) fans show strongest brand affinity for Primark (7.17×), Superdry. (22×), and Napapijri (31.92×) over the country average.
Where do Scotch and Soda (clothing) fans live in Germany?
Scotch and Soda (clothing) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,778), Bayern (reach 129,941), and Baden-Württemberg (reach 124,843). These three regions account for the largest share of the active audience.
What other brands do Scotch and Soda (clothing) fans also like?
Beyond Scotch and Soda (clothing) itself, the audience over-indexes on Superdry. (22×), Napapijri (31.92×), Reiss (brand) (22.42×), and Uniqlo (6.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scotch and Soda (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.