Superdry. Audience in Germany
Superdry. has an estimated audience of 1,015,264 people in Germany. 62.3% are female, 37.7% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skroutz.gr, BSB Fashion, Kotsovolos, Betano, Comme des Garçons.
The average Superdry. fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skroutz.gr, BSB Fashion, Kotsovolos, with strongest over-indexing on Skroutz.gr (102.04× the country average). Demographically, the Superdry. audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Superdry. fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 34.0 |
| Estimated audience size | 1,015,264 |
Audience persona
The typical Superdry. fan in Germany is more female, around 34.0 years old, with strong Individualism tendencies and a notable affinity for Skroutz.gr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 351,477 | 1.58× |
| Bayern | 164,674 | 1.01× |
| Baden-Württemberg | 152,067 | 1.1× |
| Niedersachsen | 112,629 | 1.14× |
| Hessen | 88,467 | 1.14× |
| Rheinland-Pfalz | 52,624 | 1.03× |
| Berlin | 49,699 | 1.09× |
| Schleswig-Holstein | 43,330 | 1.19× |
| Sachsen | 37,923 | 0.76× |
| Hamburg | 31,089 | 1.36× |
| Brandenburg | 24,388 | 0.77× |
| Sachsen-Anhalt | 23,318 | 0.89× |
| Thüringen | 16,608 | 0.64× |
| Mecklenburg-Vorpommern | 13,607 | 0.7× |
| Bremen | 8,209 | 0.95× |
| Saarland | 7,984 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skroutz.gr | 102.04× | Shopping |
| BSB Fashion | 90.73× | Fashion & Accessoires |
| Kotsovolos | 92.32× | Technology & Electronics |
| Betano | 8.22× | Games |
| Comme des Garçons | 11.64× | Fashion & Accessoires |
| Maje | 15.85× | Shopping |
| Champion | 16.09× | Sports |
| Banana Republic | 12.59× | Fashion & Accessoires |
| Engelbert Strauss | 5.5× | Business & Career |
| I.D. (magazine) | 17.68× | Fashion & Accessoires |
| Style (TV series) | 18.14× | Movies & TV |
| Tanning activator | 34.26× | Beauty & Wellness |
| Fast fashion | 5.59× | Fashion & Accessoires |
| Santa Cruz, California | 21.57× | Travel & Leisure |
| U.S. Polo Assn. | 25.26× | Fashion & Accessoires |
| Lacoste | 5.7× | Fashion & Accessoires |
| TK Maxx | 2.69× | Shopping |
| Jack Wills | 58.97× | Fashion & Accessoires |
| Pretty Little Liars (TV series) | 8.52× | Movies & TV |
| Zadig & Voltaire | 13.07× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.78 |
| Sustainability | BALANCE | 1.54 |
| Early Adopter Mentality | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.24 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.8% |
| United States | 12.3% |
| France | 8.8% |
See Superdry. audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Superdry. have in Germany?
Superdry. has an estimated audience of 1,015,264 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Superdry. fans?
62.3% of Superdry. fans are female, 37.7% are male, with an average age of 34.0 years.
Which brands do Superdry. fans like most?
Superdry. fans show strongest brand affinity for Skroutz.gr (102.04×), BSB Fashion (90.73×), and Kotsovolos (92.32×) over the country average.
Where do Superdry. fans live in Germany?
Superdry. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 351,477), Bayern (reach 164,674), and Baden-Württemberg (reach 152,067). These three regions account for the largest share of the active audience.
What other brands do Superdry. fans also like?
Beyond Superdry. itself, the audience over-indexes on BSB Fashion (90.73×), Kotsovolos (92.32×), Betano (8.22×), and Comme des Garçons (11.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Superdry.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.