Rascasse Audience Intelligence

Superdry. Target Market in Germany

A data profile of the people who buy, follow and care about Superdry. in Germany — modelled from more than twelve digital signal sources. Superdry. has an estimated audience of 1,010,822 people in Germany.

#13among Mainstream fashion in Germany#843among Brand in Germany#352in Fashion & Accessoires

The average Superdry. fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skroutz.gr, BSB Fashion, Kotsovolos, with strongest over-indexing on Skroutz.gr (102.04× the country average).

Demographically, the Superdry. audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Superdry. fan in Germany is more female, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skroutz.gr.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superdry. profile in Germany.

Audience size
1M
in Germany
Gender
62.3%♀
37.7% male
Age
34.0
average years
Country rank
#6466
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Superdry.

62.3% are female, 37.7% are male, average age 34.0.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Superdry. audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age34.0
Estimated audience size1,010,822
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Superdry. audience in Germany
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Superdry. audience comes from Germany.

Worldwide audience distribution share by country for Superdry.
CountryShare
United Kingdom20.0%
United States12.3%
France8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superdry. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Superdry. customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.52×
02Hamburg~30K1.40×
03Schleswig-Holstein~40K1.23×
04Niedersachsen~100K1.13×
05Hessen~90K1.13×
06Baden-Württemberg~100K1.06×
07Berlin~50K1.04×
08Rheinland-Pfalz~50K1.01×
09Bayern~200K0.97×
10Sachsen-Anhalt~20K0.94×
11Bremen~8K0.94×
12Brandenburg~30K0.82×
13Sachsen~40K0.78×
14Mecklenburg-Vorpommern~10K0.73×
15Saarland~9K0.70×
16Thüringen~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Superdry., Germany
0.68×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superdry. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superdry. audience
#·InterestCategoryAffinity×
01Skroutz.grShopping102.04×
02KotsovolosTechnology & Electronics92.32×
03BSB FashionFashion & Accessoires90.73×
04Jack WillsFashion & Accessoires58.97×
05Tanning activatorBeauty & Wellness34.26×
06U.S. Polo Assn.Fashion & Accessoires25.26×
07Santa Cruz, CaliforniaTravel & Leisure21.57×
08Style (TV series)Movies & TV18.14×
09I.D. (magazine)Fashion & Accessoires17.68×
10ChampionSports16.09×
11MajeShopping15.85×
12Banana RepublicFashion & Accessoires12.59×
13Comme des GarçonsFashion & Accessoires11.64×
14Pretty Little Liars (TV series)Movies & TV8.52×
15BetanoGames8.22×
16LacosteFashion & Accessoires5.70×
17Fast fashionFashion & Accessoires5.59×
18Engelbert StraussBusiness & Career5.50×
19TK MaxxShopping2.69×
20FIFA World CupSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superdry. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superdry. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.25×
SustainabilityBALANCE1.69×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superdry. audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
TraditionCONSERVATISM0.82×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Superdry.'s target market in Germany?

Superdry.'s target market in Germany covers an estimated 1,010,822 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Superdry. customers?

62.3% of the Superdry. audience are female, 37.7% are male, with an average age of 34.0 years.

03

Which brands do Superdry. fans like most?

Superdry. fans show strongest brand affinity for Skroutz.gr (102.04×), BSB Fashion (90.73×), and Kotsovolos (92.32×) over the country average.

04

Where do Superdry. fans live in Germany?

Superdry. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Superdry. fans also like?

Beyond Superdry. itself, the audience over-indexes on BSB Fashion (90.73×), Kotsovolos (92.32×), Betano (8.22×), and Comme des Garçons (11.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Superdry. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Superdry.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →