Comme des Garçons Audience in Germany

Comme des Garçons logo

Comme des Garçons has an estimated audience of 1,446,846 people in Germany. 61.0% are female, 39.0% are male, average age 32.9. Top brand affinities: COS, Issey Miyake, Reiss (brand), Payback, Santa Cruz, California.

Top brand affinities include COS, Issey Miyake, Reiss (brand), with strongest over-indexing on COS (12.72× the country average). Demographically, the Comme des Garçons audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Comme des Garçons fans

Demographic split for Comme des Garçons audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age32.9
Estimated audience size1,446,846

Audience persona

The typical Comme des Garçons fan in Germany is more female, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for COS.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comme des Garçons audience
BrandAffinityCategory
COS12.72×Shopping
Issey Miyake32.7×Fashion & Accessoires
Reiss (brand)24.05×Fashion & Accessoires
Payback8.79×Shopping
Santa Cruz, California38.6×Travel & Leisure
Vivienne Westwood17.76×Fashion & Accessoires
Sellpy9.14×Fashion & Accessoires
Dr. Martens12.29×Fashion & Accessoires
Maison Margiela14.79×Fashion & Accessoires
Second-hand shop10.55×Shopping
Lanvin (clothing)20.33×Fashion & Accessoires
Vinted7.25×Fashion & Accessoires
Yohji Yamamoto32.03×Fashion & Accessoires
Bershka6.47×Shopping
Hermès3.68×Fashion & Accessoires
Juicy Couture22.97×Fashion & Accessoires
paul smith15.68×Fashion & Accessoires
Vendor15.27×Business & Career
Uniqlo4.78×Shopping
Nightwear8.33×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comme des Garçons audience
TraitClusterScore
SustainabilityBALANCE2.73
Design AffinityPREMIUM1.97
Luxury OrientationPREMIUM1.71
Early Adopter MentalityPOWER1.7
CreativityOPEN1.67
IndividualismJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Comme des Garçons
CountryShare
Japan44.0%
United States22.4%
France10.2%

See Comme des Garçons audiences in other countries

More Streetwear audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Comme des Garçons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.