Comme des Garçons Audience in Germany

Comme des Garçons has an estimated audience of 1,446,846 people in Germany. 61.0% are female, 39.0% are male, average age 32.9. Top brand affinities: COS, Issey Miyake, Reiss (brand), Payback, Santa Cruz, California.
Top brand affinities include COS, Issey Miyake, Reiss (brand), with strongest over-indexing on COS (12.72× the country average). Demographically, the Comme des Garçons audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Comme des Garçons fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 32.9 |
| Estimated audience size | 1,446,846 |
Audience persona
The typical Comme des Garçons fan in Germany is more female, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for COS.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| COS | 12.72× | Shopping |
| Issey Miyake | 32.7× | Fashion & Accessoires |
| Reiss (brand) | 24.05× | Fashion & Accessoires |
| Payback | 8.79× | Shopping |
| Santa Cruz, California | 38.6× | Travel & Leisure |
| Vivienne Westwood | 17.76× | Fashion & Accessoires |
| Sellpy | 9.14× | Fashion & Accessoires |
| Dr. Martens | 12.29× | Fashion & Accessoires |
| Maison Margiela | 14.79× | Fashion & Accessoires |
| Second-hand shop | 10.55× | Shopping |
| Lanvin (clothing) | 20.33× | Fashion & Accessoires |
| Vinted | 7.25× | Fashion & Accessoires |
| Yohji Yamamoto | 32.03× | Fashion & Accessoires |
| Bershka | 6.47× | Shopping |
| Hermès | 3.68× | Fashion & Accessoires |
| Juicy Couture | 22.97× | Fashion & Accessoires |
| paul smith | 15.68× | Fashion & Accessoires |
| Vendor | 15.27× | Business & Career |
| Uniqlo | 4.78× | Shopping |
| Nightwear | 8.33× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.73 |
| Design Affinity | PREMIUM | 1.97 |
| Luxury Orientation | PREMIUM | 1.71 |
| Early Adopter Mentality | POWER | 1.7 |
| Creativity | OPEN | 1.67 |
| Individualism | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 44.0% |
| United States | 22.4% |
| France | 10.2% |
See Comme des Garçons audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Comme des Garçons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.