Rascasse Audience Intelligence

Comme des Garçons Target Market in Germany

A data profile of the people who buy, follow and care about Comme des Garçons in Germany — modelled from more than twelve digital signal sources. Comme des Garçons has an estimated audience of 1,449,434 people in Germany.

#7among Streetwear in Germany#580among Brand in Germany#243in Fashion & Accessoires

The average Comme des Garçons fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include COS, Issey Miyake, Loewe AG, with strongest over-indexing on COS (12.72× the country average).

Demographically, the Comme des Garçons audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Comme des Garçons fan in Germany is more female, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for COS.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comme des Garçons profile in Germany.

Audience size
1.4M
in Germany
Gender
61.0%♀
39.0% male
Age
32.9
average years
Country rank
#4608
Brand in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Comme des Garçons

61.0% are female, 39.0% are male, average age 32.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Comme des Garçons audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age32.9
Estimated audience size1,449,434
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Comme des Garçons audience in Germany
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Comme des Garçons audience comes from Germany.

Worldwide audience distribution share by country for Comme des Garçons
CountryShare
Japan42.8%
United States21.8%
France9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comme des Garçons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Comme des Garçons customers by region in Germany
#RegionReachAffinity×
01Berlin~100K1.95×
02Hamburg~50K1.58×
03Hessen~100K1.17×
04Bremen~10K1.11×
05Bayern~300K1.08×
06Saarland~20K1.08×
07Nordrhein-Westfalen~300K1.06×
08Schleswig-Holstein~50K0.99×
09Baden-Württemberg~200K0.97×
10Rheinland-Pfalz~60K0.86×
11Niedersachsen~100K0.83×
12Brandenburg~40K0.82×
13Thüringen~30K0.73×
14Sachsen~50K0.71×
15Mecklenburg-Vorpommern~20K0.71×
16Sachsen-Anhalt~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Comme des Garçons, Germany
0.69×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comme des Garçons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comme des Garçons audience
#·InterestCategoryAffinity×
01Loewe AGTechnology & Electronics59.49×
02Santa Cruz, CaliforniaTravel & Leisure38.60×
03Issey MiyakeFashion & Accessoires32.70×
04Yohji YamamotoFashion & Accessoires32.03×
05Reiss (brand)Fashion & Accessoires24.05×
06Juicy CoutureFashion & Accessoires22.97×
07Lanvin (clothing)Fashion & Accessoires20.33×
08Vivienne WestwoodFashion & Accessoires17.76×
09paul smithFashion & Accessoires15.68×
10VendorBusiness & Career15.27×
11Maison MargielaFashion & Accessoires14.79×
12COSShopping12.72×
13Dr. MartensFashion & Accessoires12.29×
14Second-hand shopShopping10.55×
15SellpyFashion & Accessoires9.14×
16PaybackShopping8.79×
17VintedFashion & Accessoires7.25×
18BershkaShopping6.47×
19UniqloShopping4.78×
20HermèsFashion & Accessoires3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comme des Garçons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comme des Garçons audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.73×
Design AffinityPREMIUM2.54×
Early Adopter MentalityPOWER2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comme des Garçons audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.60×
Family OrientationCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Comme des Garçons's target market in Germany?

Comme des Garçons's target market in Germany covers an estimated 1,449,434 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Comme des Garçons customers?

61.0% of the Comme des Garçons audience are female, 39.0% are male, with an average age of 32.9 years.

03

Which brands do Comme des Garçons fans like most?

Comme des Garçons fans show strongest brand affinity for COS (12.72×), Issey Miyake (32.7×), and Loewe AG (59.49×) over the country average.

04

Where do Comme des Garçons fans live in Germany?

Comme des Garçons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Comme des Garçons fans also like?

Beyond Comme des Garçons itself, the audience over-indexes on Issey Miyake (32.7×), Loewe AG (59.49×), Reiss (brand) (24.05×), and Payback (8.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Comme des Garçons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Comme des Garçons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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