Rascasse Audience Intelligence

Vendor Audience in Germany

A data profile of the people who buy, follow and care about Vendor in Germany — modelled from more than twelve digital signal sources. Vendor has an estimated audience of 584,945 people in Germany.

#4295among Topic in Germany#804in Business & Career

The average Vendor fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Comme des Garçons, Tory Burch, Maison Margiela, with strongest over-indexing on Comme des Garçons (15.27× the country average).

Demographically, the Vendor audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vendor fan in Germany is more male, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Comme des Garçons.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vendor profile in Germany.

Audience size
585K
in Germany
Gender
44.5%♀
55.5% male
Age
43.9
average years
Country rank
#10328
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vendor fans

44.5% are female, 55.5% are male, average age 43.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Vendor audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age43.9
Estimated audience size584,945
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Vendor audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Vendor audience comes from Germany.

Worldwide audience distribution share by country for Vendor
CountryShare
United States31.5%
Brazil12.6%
Poland4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vendor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vendor fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.50×
02Hamburg~20K1.28×
03Baden-Württemberg~90K1.19×
04Nordrhein-Westfalen~100K1.15×
05Berlin~30K1.11×
06Bremen~6K1.11×
07Bayern~100K1.07×
08Niedersachsen~60K0.99×
09Rheinland-Pfalz~30K0.99×
10Schleswig-Holstein~20K0.97×
11Saarland~7K0.93×
12Thüringen~10K0.90×
13Sachsen~30K0.88×
14Brandenburg~10K0.81×
15Sachsen-Anhalt~10K0.81×
16Mecklenburg-Vorpommern~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Vendor, Germany
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vendor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vendor audience
#·InterestCategoryAffinity×
01Comme des GarçonsFashion & Accessoires15.27×
02Tory BurchFashion & Accessoires15.27×
03Maison MargielaFashion & Accessoires15.27×
04English HomeShopping15.27×
05Mr. PorterShopping12.54×
06Miu MiuFashion & Accessoires10.51×
07WalmartShopping7.99×
08Ted BakerFashion & Accessoires7.02×
09CarrefourShopping6.77×
10Millie Bobby BrownMovies & TV6.18×
11SaunaHome & Garden4.58×
12TrabzonsporSports4.06×
13Computer securityBusiness & Career3.25×
14Employment agencyBusiness & Career3.00×
15Lieferando.deFood & Beverages2.28×
16VacationsTravel & Leisure2.18×
17NatureHome & Garden2.17×
18CommerzbankBusiness & Career2.01×
19TK MaxxShopping1.95×
20FamilyKids & Family1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vendor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vendor audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.05×
Need for SecurityCONSERVATISM1.97×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vendor audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
DIY MentalityTHRILL0.81×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vendor have in Germany?

Vendor has an estimated audience of 584,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vendor fans?

44.5% of Vendor fans are female, 55.5% are male, with an average age of 43.9 years.

03

Which brands do Vendor fans like most?

Vendor fans show strongest brand affinity for Comme des Garçons (15.27×), Tory Burch (15.27×), and Maison Margiela (15.27×) over the country average.

04

Where do Vendor fans live in Germany?

Vendor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vendor fans also like?

Beyond Vendor itself, the audience over-indexes on Tory Burch (15.27×), Maison Margiela (15.27×), Millie Bobby Brown (6.18×), and Miu Miu (10.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Vendor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vendor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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