Vendor Audience in Germany
Vendor has an estimated audience of 584,945 people in Germany. 44.5% are female, 55.5% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eden Lake, CAC 40, Sub Zero (Official), Progressive rock, Stradivarius.
The average Vendor fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eden Lake, CAC 40, Sub Zero (Official), with strongest over-indexing on Eden Lake (7.68× the country average). Demographically, the Vendor audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Vendor fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 43.9 |
| Estimated audience size | 584,945 |
Audience persona
The typical Vendor fan in Germany is more male, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,832 | 1.23× |
| Bayern | 107,288 | 1.14× |
| Baden-Württemberg | 98,121 | 1.23× |
| Hessen | 73,448 | 1.65× |
| Niedersachsen | 54,520 | 0.96× |
| Berlin | 32,814 | 1.25× |
| Rheinland-Pfalz | 29,725 | 1.01× |
| Sachsen | 22,707 | 0.79× |
| Schleswig-Holstein | 19,608 | 0.93× |
| Hamburg | 18,347 | 1.39× |
| Brandenburg | 12,977 | 0.72× |
| Thüringen | 10,855 | 0.73× |
| Sachsen-Anhalt | 9,539 | 0.63× |
| Mecklenburg-Vorpommern | 6,182 | 0.55× |
| Bremen | 5,312 | 1.06× |
| Saarland | 5,218 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 7.68× | Movies & TV |
| CAC 40 | 2.03× | Business & Career |
| Sub Zero (Official) | 15.27× | Literature |
| Progressive rock | 2.03× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Free University of Berlin | 3.79× | Business & Career |
| Ipoh | 15.27× | Travel & Leisure |
| Bugzy Malone | 15.27× | Music & Radio |
| Preacher (comics) | 6.39× | Literature |
| Israel | 1.83× | Travel & Leisure |
| Christmas Gift | 1.57× | Kids & Family |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Jack White | 1.63× | Movies & TV |
| McGregor, Iowa | 6.36× | Shopping |
| Molly Hatchet | 9.49× | Music & Radio |
| KLIX (AM) | 1.72× | Music & Radio |
| Corfu (regional unit) | 2.15× | Travel & Leisure |
| Natural rubber | 1.53× | Cars & Mobility |
| Euphonium | 6.9× | Music & Radio |
| Business English | 1.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.85 |
| Early Adopter Mentality | POWER | 1.46 |
| Need for Security | CONSERVATISM | 1.39 |
| Tradition | CONSERVATISM | 1.38 |
| Sustainability | BALANCE | 1.3 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 12.6% |
| Poland | 4.5% |
See Vendor audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vendor have in Germany?
Vendor has an estimated audience of 584,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vendor fans?
44.5% of Vendor fans are female, 55.5% are male, with an average age of 43.9 years.
Which brands do Vendor fans like most?
Vendor fans show strongest brand affinity for Eden Lake (7.68×), CAC 40 (2.03×), and Sub Zero (Official) (15.27×) over the country average.
Where do Vendor fans live in Germany?
Vendor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,832), Bayern (reach 107,288), and Baden-Württemberg (reach 98,121). These three regions account for the largest share of the active audience.
What other brands do Vendor fans also like?
Beyond Vendor itself, the audience over-indexes on CAC 40 (2.03×), Sub Zero (Official) (15.27×), Progressive rock (2.03×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vendor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.