English Home Audience in Germany
English Home has an estimated audience of 404,839 people in Germany. 69.2% are female, 30.8% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Pull&Bear, D&R, Gratis, Ankara, Tunic.
The average English Home fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Pull&Bear, D&R, Gratis, with strongest over-indexing on Pull&Bear (40.58× the country average). Demographically, the English Home audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of English Home fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.9 |
| Estimated audience size | 404,839 |
Audience persona
The typical English Home fan in Germany is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Pull&Bear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,595 | 1.98× |
| Baden-Württemberg | 82,793 | 1.5× |
| Hessen | 73,145 | 2.37× |
| Bayern | 69,291 | 1.06× |
| Berlin | 30,978 | 1.71× |
| Niedersachsen | 30,799 | 0.78× |
| Rheinland-Pfalz | 19,167 | 0.94× |
| Hamburg | 12,030 | 1.31× |
| Schleswig-Holstein | 11,503 | 0.79× |
| Sachsen | 5,938 | 0.3× |
| Bremen | 5,274 | 1.52× |
| Brandenburg | 4,572 | 0.36× |
| Sachsen-Anhalt | 3,567 | 0.34× |
| Saarland | 2,521 | 0.51× |
| Thüringen | 2,344 | 0.23× |
| Mecklenburg-Vorpommern | 2,136 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pull&Bear | 40.58× | Fashion & Accessoires |
| D&R | 34.75× | Technology & Electronics |
| Gratis | 39.27× | Shopping |
| Ankara | 18.91× | Travel & Leisure |
| Tunic | 31.82× | Fashion & Accessoires |
| Galatasaray S.K. | 8.3× | Sports |
| Kanal D | 23.5× | Movies & TV |
| Yemeksepeti | 60.14× | Shopping |
| TRT 1 | 23.35× | Movies & TV |
| Wedding invitation | 14.11× | Home & Garden |
| The Holiday | 20.71× | Movies & TV |
| Ipekyol | 31× | Shopping |
| Engagement ring | 10.53× | Fashion & Accessoires |
| Real (hypermarket) | 14.79× | Shopping |
| Pasta Tarifleri | 56.6× | Food & Beverages |
| Wholesale | 10.72× | Fashion & Accessoires |
| Show TV | 16.93× | Movies & TV |
| Clothing | 3.67× | Fashion & Accessoires |
| Istanbul | 7.69× | Travel & Leisure |
| TripAdvisor | 8.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.65 |
| Sports Activity | POWER | 2.22 |
| Social Media Usage | JOY | 2.1 |
| Design Affinity | PREMIUM | 1.82 |
| Career Orientation | POWER | 1.58 |
| Luxury Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 6.7% |
| Romania | 2.4% |
| Ukraine | 1.9% |
See English Home audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does English Home have in Germany?
English Home has an estimated audience of 404,839 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of English Home fans?
69.2% of English Home fans are female, 30.8% are male, with an average age of 38.9 years.
Which brands do English Home fans like most?
English Home fans show strongest brand affinity for Pull&Bear (40.58×), D&R (34.75×), and Gratis (39.27×) over the country average.
Where do English Home fans live in Germany?
English Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,595), Baden-Württemberg (reach 82,793), and Hessen (reach 73,145). These three regions account for the largest share of the active audience.
What other brands do English Home fans also like?
Beyond English Home itself, the audience over-indexes on D&R (34.75×), Gratis (39.27×), Ankara (18.91×), and Tunic (31.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for English Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.