English Home Target Market in Germany
A data profile of the people who buy, follow and care about English Home in Germany — modelled from more than twelve digital signal sources. English Home has an estimated audience of 404,056 people in Germany.
The average English Home fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.
Top brand affinities include Pull&Bear, D&R, Gratis, with strongest over-indexing on Pull&Bear (40.58× the country average).
Demographically, the English Home audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical English Home fan in Germany is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for Pull&Bear.
At a glance
The key figures that characterise the English Home profile in Germany.
Search interest · 12-month trend
Customer demographics of English Home
69.2% are female, 30.8% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 38.9 |
| Estimated audience size | 404,056 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide English Home audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 5.5% |
| Romania | 2.0% |
| Ukraine | 1.6% |
Geography
Where the English Home audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~70K | 2.28× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.88× | |
| 03 | Berlin | ~30K | 1.59× | |
| 04 | Baden-Württemberg | ~80K | 1.42× | |
| 05 | Bremen | ~5K | 1.31× | |
| 06 | Hamburg | ~10K | 1.30× | |
| 07 | Bayern | ~70K | 1.03× | |
| 08 | Rheinland-Pfalz | ~20K | 0.99× | |
| 09 | Schleswig-Holstein | ~10K | 0.85× | |
| 10 | Saarland | ~4K | 0.84× | |
| 11 | Niedersachsen | ~30K | 0.80× | |
| 12 | Mecklenburg-Vorpommern | ~6K | 0.78× | |
| 13 | Thüringen | ~8K | 0.77× | |
| 14 | Sachsen-Anhalt | ~8K | 0.74× | |
| 15 | Brandenburg | ~9K | 0.70× | |
| 16 | Sachsen | ~10K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the English Home audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yemeksepeti | Shopping | 60.14× | ||
| 02 | Pasta Tarifleri | Food & Beverages | 56.60× | ||
| 03 | Pull&Bear | Fashion & Accessoires | 40.58× | ||
| 04 | Gratis | Shopping | 39.27× | ||
| 05 | D&R | Technology & Electronics | 34.75× | ||
| 06 | Tunic | Fashion & Accessoires | 31.82× | ||
| 07 | Ipekyol | Shopping | 31.00× | ||
| 08 | Kanal D | Movies & TV | 23.50× | ||
| 09 | TRT 1 | Movies & TV | 23.35× | ||
| 10 | The Holiday | Movies & TV | 20.71× | ||
| 11 | Ankara | Travel & Leisure | 18.91× | ||
| 12 | Show TV | Movies & TV | 16.93× | ||
| 13 | Real (hypermarket) | Shopping | 14.79× | ||
| 14 | Wedding invitation | Home & Garden | 14.11× | ||
| 15 | Wholesale | Fashion & Accessoires | 10.72× | ||
| 16 | Engagement ring | Fashion & Accessoires | 10.53× | ||
| 17 | TripAdvisor | Travel & Leisure | 8.82× | ||
| 18 | Galatasaray S.K. | Sports | 8.30× | ||
| 19 | Istanbul | Travel & Leisure | 7.69× | ||
| 20 | Clothing | Fashion & Accessoires | 3.67× |
Personality of the English Home audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.81× | |
| Travelling | THRILL | 2.72× | |
| Healthy Lifestyle | BALANCE | 2.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Community Orientation | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.62× |
Frequently asked questions
Who is English Home's target market in Germany?
English Home's target market in Germany covers an estimated 404,056 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of English Home customers?
69.2% of the English Home audience are female, 30.8% are male, with an average age of 38.9 years.
Which brands do English Home fans like most?
English Home fans show strongest brand affinity for Pull&Bear (40.58×), D&R (34.75×), and Gratis (39.27×) over the country average.
Where do English Home fans live in Germany?
English Home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~80K), and Hessen (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do English Home fans also like?
Beyond English Home itself, the audience over-indexes on D&R (34.75×), Gratis (39.27×), Ankara (18.91×), and Tunic (31.82×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See English Home audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for English Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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