Pull&Bear Audience in Germany
Pull&Bear has an estimated audience of 974,498 people in Germany. 68.4% are female, 31.6% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: D&R, Süper Lig, Trabzonspor, Fenerbahçe S.K., Beşiktaş J.K..
The average Pull&Bear fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include D&R, Süper Lig, Trabzonspor, with strongest over-indexing on D&R (53.06× the country average). Demographically, the Pull&Bear audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Pull&Bear fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 29.3 |
| Estimated audience size | 974,498 |
Audience persona
The typical Pull&Bear fan in Germany is more female, around 29.3 years old, with strong Individualism tendencies and a notable affinity for D&R.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 501,145 | 1.21× |
| Bayern | 316,574 | 1.04× |
| Berlin | 263,444 | 3.12× |
| Baden-Württemberg | 217,252 | 0.84× |
| Hessen | 181,460 | 1.26× |
| Niedersachsen | 120,775 | 0.66× |
| Hamburg | 75,622 | 1.77× |
| Sachsen | 71,184 | 0.77× |
| Rheinland-Pfalz | 64,489 | 0.68× |
| Schleswig-Holstein | 45,462 | 0.67× |
| Brandenburg | 44,437 | 0.76× |
| Thüringen | 25,701 | 0.53× |
| Sachsen-Anhalt | 25,331 | 0.52× |
| Saarland | 21,661 | 0.93× |
| Mecklenburg-Vorpommern | 16,682 | 0.46× |
| Bremen | 12,351 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| D&R | 53.06× | Technology & Electronics |
| Süper Lig | 27.5× | Sports |
| Trabzonspor | 22.65× | Sports |
| Fenerbahçe S.K. | 19.31× | Sports |
| Beşiktaş J.K. | 18.73× | Sports |
| English Home | 54.24× | Shopping |
| Social shopping | 9.25× | Shopping |
| David Attenborough | 18.21× | Movies & TV |
| Migros | 13.49× | Shopping |
| Turkish pop music | 30.51× | Music & Radio |
| Tunic | 13.02× | Fashion & Accessoires |
| H&M | 2.79× | Shopping |
| KICKZ | 21.76× | Fashion & Accessoires |
| Ryanair | 3.03× | Travel & Leisure |
| Oysho | 7.35× | Fashion & Accessoires |
| Gina Tricot | 6.77× | Fashion & Accessoires |
| Axe (brand) | 21.61× | Beauty & Wellness |
| Comme des Garçons | 8.47× | Fashion & Accessoires |
| Primark | 3.13× | Shopping |
| Uniqlo | 4.06× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.18 |
| Sustainability | BALANCE | 2.13 |
| Early Adopter Mentality | POWER | 1.87 |
| Creativity | OPEN | 1.85 |
| Sports Activity | POWER | 1.51 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 17.9% |
| Italy | 9.1% |
| France | 8.9% |
See Pull&Bear audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Pull&Bear have in Germany?
Pull&Bear has an estimated audience of 974,498 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pull&Bear fans?
68.4% of Pull&Bear fans are female, 31.6% are male, with an average age of 29.3 years.
Which brands do Pull&Bear fans like most?
Pull&Bear fans show strongest brand affinity for D&R (53.06×), Süper Lig (27.5×), and Trabzonspor (22.65×) over the country average.
Where do Pull&Bear fans live in Germany?
Pull&Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 501,145), Bayern (reach 316,574), and Berlin (reach 263,444). These three regions account for the largest share of the active audience.
What other brands do Pull&Bear fans also like?
Beyond Pull&Bear itself, the audience over-indexes on Süper Lig (27.5×), Trabzonspor (22.65×), Fenerbahçe S.K. (19.31×), and Beşiktaş J.K. (18.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pull&Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.