Pull&Bear Target Market in Germany
A data profile of the people who buy, follow and care about Pull&Bear in Germany — modelled from more than twelve digital signal sources. Pull&Bear has an estimated audience of 1,448,502 people in Germany.
The average Pull&Bear fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Süper Lig, D&R, Trabzonspor, with strongest over-indexing on Süper Lig (19.85× the country average).
Demographically, the Pull&Bear audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Individualism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pull&Bear fan in Germany is more female, around 29.3 years old, with strong Individualism tendencies and a notable affinity for Süper Lig.
At a glance
The key figures that characterise the Pull&Bear profile in Germany.
Search interest · 12-month trend
Customer demographics of Pull&Bear
68.4% are female, 31.6% are male, average age 29.3.
Gender split
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 29.3 |
| Estimated audience size | 1,448,502 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 4% |
Geography
Where the Pull&Bear audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~60K | 3.60× | |
| 02 | Hamburg | ~90K | 2.03× | |
| 03 | Sachsen | ~200K | 1.72× | |
| 04 | Nordrhein-Westfalen | ~400K | 0.91× | |
| 05 | Berlin | ~80K | 0.90× | |
| 06 | Schleswig-Holstein | ~50K | 0.78× | |
| 07 | Sachsen-Anhalt | ~40K | 0.76× | |
| 08 | Baden-Württemberg | ~200K | 0.75× | |
| 09 | Saarland | ~20K | 0.75× | |
| 10 | Niedersachsen | ~100K | 0.68× | |
| 11 | Thüringen | ~30K | 0.67× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.66× | |
| 13 | Bayern | ~200K | 0.65× | |
| 14 | Brandenburg | ~40K | 0.62× | |
| 15 | Hessen | ~80K | 0.59× | |
| 16 | Rheinland-Pfalz | ~60K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pull&Bear audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | English Home | Shopping | 40.58× | ||
| 02 | D&R | Technology & Electronics | 32.63× | ||
| 03 | Axe (brand) | Beauty & Wellness | 30.01× | ||
| 04 | Turkish pop music | Music & Radio | 26.67× | ||
| 05 | Migros | Shopping | 22.46× | ||
| 06 | KICKZ | Fashion & Accessoires | 20.76× | ||
| 07 | David Attenborough | Movies & TV | 20.00× | ||
| 08 | Ekşi Sözlük | Internet & Social Media | 20.00× | ||
| 09 | Süper Lig | Sports | 19.85× | ||
| 10 | Tunic | Fashion & Accessoires | 16.98× | ||
| 11 | Trabzonspor | Sports | 16.35× | ||
| 12 | Fenerbahçe S.K. | Sports | 14.44× | ||
| 13 | Beşiktaş J.K. | Sports | 13.72× | ||
| 14 | Tarkan (singer) | Music & Radio | 11.17× | ||
| 15 | Social shopping | Shopping | 10.39× | ||
| 16 | Private university | Business & Career | 9.92× | ||
| 17 | Shawl | Fashion & Accessoires | 9.32× | ||
| 18 | Show TV | Movies & TV | 8.54× | ||
| 19 | Intimissimi | Fashion & Accessoires | 6.25× | ||
| 20 | Child development | Business & Career | 3.88× |
Personality of the Pull&Bear audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.12× | |
| Sustainability | BALANCE | 1.94× | |
| Design Affinity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Need for Security | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Frequently asked questions
Who is Pull&Bear's target market in Germany?
Pull&Bear's target market in Germany covers an estimated 1,448,502 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pull&Bear customers?
68.4% of the Pull&Bear audience are female, 31.6% are male, with an average age of 29.3 years.
Which brands do Pull&Bear fans like most?
Pull&Bear fans show strongest brand affinity for Süper Lig (19.85×), D&R (32.63×), and Trabzonspor (16.35×) over the country average.
Where do Pull&Bear fans live in Germany?
Pull&Bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Pull&Bear fans also like?
Beyond Pull&Bear itself, the audience over-indexes on D&R (32.63×), Trabzonspor (16.35×), Fenerbahçe S.K. (14.44×), and English Home (40.58×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Pull&Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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