KICKZ Audience in Germany
KICKZ has an estimated audience of 206,534 people in Germany. 44.2% are female, 55.8% are male, average age 26.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hostel: Part II, Richard Schiff, Pull&Bear, Hannah Montana: The Movie, roxy.
The average KICKZ fan in Germany is 26.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hostel: Part II, Richard Schiff, Pull&Bear, with strongest over-indexing on Hostel: Part II (140.67× the country average). Demographically, the KICKZ audience skews more male with an average age of 26.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of KICKZ fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 26.5 |
| Estimated audience size | 206,534 |
Audience persona
The typical KICKZ fan in Germany is more male, around 26.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hostel: Part II.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,458 | 1.13× |
| Bayern | 61,377 | 1.36× |
| Baden-Württemberg | 43,056 | 1.13× |
| Niedersachsen | 26,083 | 0.96× |
| Hessen | 21,801 | 1.02× |
| Berlin | 15,711 | 1.26× |
| Rheinland-Pfalz | 14,234 | 1.02× |
| Schleswig-Holstein | 10,975 | 1.09× |
| Sachsen | 10,168 | 0.74× |
| Hamburg | 9,212 | 1.46× |
| Brandenburg | 7,491 | 0.86× |
| Sachsen-Anhalt | 6,084 | 0.84× |
| Thüringen | 5,646 | 0.79× |
| Mecklenburg-Vorpommern | 3,534 | 0.66× |
| Saarland | 2,462 | 0.72× |
| Bremen | 2,302 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hostel: Part II | 140.67× | Movies & TV |
| Richard Schiff | 74.44× | Movies & TV |
| Pull&Bear | 20.76× | Fashion & Accessoires |
| Hannah Montana: The Movie | 121.62× | Movies & TV |
| roxy | 43.33× | Fashion & Accessoires |
| Marmaduke (film) | 143.49× | Movies & TV |
| Richard Gere | 12.61× | Movies & TV |
| Safe Haven (film) | 46.9× | Movies & TV |
| Kappa (company) | 24.67× | Fashion & Accessoires |
| Micah Richards | 44.1× | Sports |
| New Balance Classics | 43.61× | |
| Borussia Dortmund | 1.83× | Sports |
| Movieclips | 41.97× | Movies & TV |
| Kobe | 26.96× | Travel & Leisure |
| Nike+ | 7.27× | Sports |
| Sneakerness | 108.25× | Fashion & Accessoires |
| True Religion Brand Jeans | 15.75× | Fashion & Accessoires |
| Streetwear Shop | 10.57× | Fashion & Accessoires |
| Helena Bonham Carter | 9.75× | Movies & TV |
| FIFA World Cup | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.22 |
| Sports Activity | POWER | 1.44 |
| Urban Lifestyle | OPEN | 1.21 |
| Sustainability | BALANCE | 1.18 |
| Career Orientation | POWER | 1.13 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.1% |
| United States | 20.8% |
| France | 11.8% |
See KICKZ audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does KICKZ have in Germany?
KICKZ has an estimated audience of 206,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of KICKZ fans?
44.2% of KICKZ fans are female, 55.8% are male, with an average age of 26.5 years.
Which brands do KICKZ fans like most?
KICKZ fans show strongest brand affinity for Hostel: Part II (140.67×), Richard Schiff (74.44×), and Pull&Bear (20.76×) over the country average.
Where do KICKZ fans live in Germany?
KICKZ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,458), Bayern (reach 61,377), and Baden-Württemberg (reach 43,056). These three regions account for the largest share of the active audience.
What other brands do KICKZ fans also like?
Beyond KICKZ itself, the audience over-indexes on Richard Schiff (74.44×), Pull&Bear (20.76×), Hannah Montana: The Movie (121.62×), and roxy (43.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KICKZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.