Rascasse Audience Intelligence

KICKZ Target Market in Germany

A data profile of the people who buy, follow and care about KICKZ in Germany — modelled from more than twelve digital signal sources. KICKZ has an estimated audience of 278,383 people in Germany.

#2329among Brand in Germany#852in Fashion & Accessoires

The average KICKZ fan in Germany is 26.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hostel: Part II, Richard Schiff, Teen Beach Movie, with strongest over-indexing on Hostel: Part II (140.67× the country average).

Demographically, the KICKZ audience skews more male with an average age of 26.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KICKZ fan in Germany is more male, around 26.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hostel: Part II.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KICKZ profile in Germany.

Audience size
278K
in Germany
Gender
44.2%♀
55.8% male
Age
26.5
average years
Country rank
#18330
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KICKZ

44.2% are female, 55.8% are male, average age 26.5.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for KICKZ audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age26.5
Estimated audience size278,383
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the KICKZ audience in Germany
Age bracketShare%
16-1956%
20-2925%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

28.6%

of the worldwide KICKZ audience comes from Germany.

Worldwide audience distribution share by country for KICKZ
CountryShare
Germany28.6%
United States19.1%
France10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KICKZ audience in Germany is strongest.

Fig. 05

Top regions by affinity

KICKZ customers by region in Germany
#RegionReachAffinity×
01Hamburg~9K1.48×
02Bayern~50K1.34×
03Berlin~10K1.26×
04Baden-Württemberg~40K1.10×
05Nordrhein-Westfalen~60K1.08×
06Schleswig-Holstein~10K1.08×
07Hessen~20K1.02×
08Rheinland-Pfalz~10K1.00×
09Bremen~2K0.97×
10Niedersachsen~20K0.95×
11Brandenburg~7K0.87×
12Sachsen-Anhalt~6K0.87×
13Thüringen~5K0.83×
14Sachsen~10K0.76×
15Saarland~2K0.76×
16Mecklenburg-Vorpommern~3K0.72×
Fig. 06

Affinity by region

Affinity by region — KICKZ, Germany
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KICKZ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KICKZ audience
#·InterestCategoryAffinity×
01Teen Beach MovieMovies & TV153.89×
02Marmaduke (film)Movies & TV143.49×
03Hostel: Part IIMovies & TV140.67×
04Hannah Montana: The MovieMovies & TV121.62×
05SneakernessFashion & Accessoires108.25×
06Richard SchiffMovies & TV74.44×
07Safe Haven (film)Movies & TV46.90×
08Micah RichardsSports44.10×
09New Balance ClassicsWebsite / Newspaper / Magazine43.61×
10roxyFashion & Accessoires43.33×
11MovieclipsMovies & TV41.97×
12KobeTravel & Leisure26.96×
13Kappa (company)Fashion & Accessoires24.67×
14Pull&BearFashion & Accessoires20.76×
15True Religion Brand JeansFashion & Accessoires15.75×
16Richard GereMovies & TV12.61×
17Streetwear ShopFashion & Accessoires10.57×
18Helena Bonham CarterMovies & TV9.75×
19FIFA World CupSports1.87×
20Borussia DortmundSports1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KICKZ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KICKZ audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.50×
Luxury OrientationPREMIUM1.13×
Urban LifestyleOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KICKZ audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
CreativityOPEN0.79×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KICKZ's target market in Germany?

KICKZ's target market in Germany covers an estimated 278,383 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of KICKZ customers?

44.2% of the KICKZ audience are female, 55.8% are male, with an average age of 26.5 years.

03

Which brands do KICKZ fans like most?

KICKZ fans show strongest brand affinity for Hostel: Part II (140.67×), Richard Schiff (74.44×), and Teen Beach Movie (153.89×) over the country average.

04

Where do KICKZ fans live in Germany?

KICKZ fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do KICKZ fans also like?

Beyond KICKZ itself, the audience over-indexes on Richard Schiff (74.44×), Teen Beach Movie (153.89×), Pull&Bear (20.76×), and roxy (43.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See KICKZ audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KICKZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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