Kappa (company) Audience in Germany
Kappa (company) has an estimated audience of 286,838 people in Germany. 38.4% are female, 61.6% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Umbro, DC Shoes, Hummel, Nike Skateboarding, Asics Onitsuka Tiger.
The average Kappa (company) fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Umbro, DC Shoes, Hummel, with strongest over-indexing on Umbro (94.58× the country average). Demographically, the Kappa (company) audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Kappa (company) fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 34.0 |
| Estimated audience size | 286,838 |
Audience persona
The typical Kappa (company) fan in Germany is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Umbro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,935 | 1.08× |
| Bayern | 48,352 | 1.05× |
| Baden-Württemberg | 42,237 | 1.08× |
| Niedersachsen | 28,390 | 1.02× |
| Hessen | 24,763 | 1.13× |
| Berlin | 16,653 | 1.3× |
| Sachsen | 14,255 | 1.01× |
| Rheinland-Pfalz | 13,561 | 0.94× |
| Schleswig-Holstein | 9,871 | 0.96× |
| Brandenburg | 7,848 | 0.88× |
| Hamburg | 7,612 | 1.17× |
| Sachsen-Anhalt | 7,102 | 0.96× |
| Thüringen | 6,027 | 0.82× |
| Mecklenburg-Vorpommern | 4,241 | 0.77× |
| Saarland | 2,978 | 0.85× |
| Bremen | 2,374 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Umbro | 94.58× | Sports |
| DC Shoes | 50.01× | Fashion & Accessoires |
| Hummel | 25.8× | Sports |
| Nike Skateboarding | 31.87× | Sports |
| Asics Onitsuka Tiger | 105.72× | Fashion & Accessoires |
| Nike+ | 14.64× | Sports |
| Pull&Bear | 13.77× | Fashion & Accessoires |
| Sportswear (fashion) | 10.13× | Fashion & Accessoires |
| Converse | 9.69× | Fashion & Accessoires |
| Adidas Basketball | 57.6× | Sports |
| Puma | 10.28× | Fashion & Accessoires |
| ASICS | 9.26× | Fashion & Accessoires |
| New Balance | 5.65× | Fashion & Accessoires |
| Sleeve | 7.19× | Fashion & Accessoires |
| Uniqlo | 5.19× | Shopping |
| Carhartt | 9.59× | Fashion & Accessoires |
| Sports equipment | 5.12× | Sports |
| Dying Light | 20× | Games |
| Borussia Dortmund | 1.84× | Sports |
| Skechers | 8.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Sports Activity | POWER | 1.61 |
| Family Orientation | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.21 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Italy | 11.2% |
| Japan | 6.9% |
See Kappa (company) audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Kappa (company) have in Germany?
Kappa (company) has an estimated audience of 286,838 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kappa (company) fans?
38.4% of Kappa (company) fans are female, 61.6% are male, with an average age of 34.0 years.
Which brands do Kappa (company) fans like most?
Kappa (company) fans show strongest brand affinity for Umbro (94.58×), DC Shoes (50.01×), and Hummel (25.8×) over the country average.
Where do Kappa (company) fans live in Germany?
Kappa (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,935), Bayern (reach 48,352), and Baden-Württemberg (reach 42,237). These three regions account for the largest share of the active audience.
What other brands do Kappa (company) fans also like?
Beyond Kappa (company) itself, the audience over-indexes on DC Shoes (50.01×), Hummel (25.8×), Nike Skateboarding (31.87×), and Asics Onitsuka Tiger (105.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kappa (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.