Dying Light Audience in Germany
Dying Light has an estimated audience of 351,840 people in Germany. 17.8% are female, 82.2% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dead Island 2, Calgary Stampeders, Dead Island, Van Province, Avalanche.
The average Dying Light fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dead Island 2, Calgary Stampeders, Dead Island, with strongest over-indexing on Dead Island 2 (94.9× the country average). Demographically, the Dying Light audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Dying Light fans
| Metric | Value |
|---|---|
| Female | 17.8% |
| Male | 82.2% |
| Average age | 37.2 |
| Estimated audience size | 351,840 |
Audience persona
The typical Dying Light fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Dead Island 2.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,147 | 1.09× |
| Bayern | 48,451 | 0.86× |
| Baden-Württemberg | 42,866 | 0.89× |
| Niedersachsen | 35,429 | 1.04× |
| Hessen | 31,761 | 1.18× |
| Sachsen | 17,866 | 1.04× |
| Rheinland-Pfalz | 17,079 | 0.97× |
| Berlin | 16,215 | 1.03× |
| Schleswig-Holstein | 12,751 | 1.01× |
| Brandenburg | 10,813 | 0.99× |
| Mecklenburg-Vorpommern | 8,982 | 1.34× |
| Thüringen | 8,967 | 1× |
| Hamburg | 7,120 | 0.9× |
| Sachsen-Anhalt | 5,416 | 0.59× |
| Saarland | 4,019 | 0.93× |
| Bremen | 3,442 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dead Island 2 | 94.9× | Games |
| Calgary Stampeders | 169.04× | Sports |
| Dead Island | 187.55× | Games |
| Van Province | 58.81× | Travel & Leisure |
| Avalanche | 26.76× | Internet & Social Media |
| Bridal registry | 10.71× | Kids & Family |
| Bangladesh University of Business and Technology | 59.47× | Business & Career |
| Annabelle (film) | 20× | Movies & TV |
| 28 Weeks Later | 20× | Movies & TV |
| Survival horror | 11.27× | Games |
| Open world | 10.89× | Games |
| PC/Computing | 41.31× | News |
| Warframe | 22.2× | Games |
| Nursing management | 8.9× | Kids & Family |
| The Walking Dead (video game) | 15.6× | Games |
| Uncharted | 14.59× | Games |
| Medical research | 9.94× | Health |
| Enrique Iglesias | 9.92× | Music & Radio |
| Halestorm | 25.76× | Music & Radio |
| Local area network | 9.15× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Early Adopter Mentality | POWER | 1.37 |
| Extroversion | THRILL | 1.28 |
| Social Media Usage | JOY | 1.27 |
| Family Orientation | CONSERVATISM | 1.21 |
| Spirituality | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Germany | 7.6% |
| United Kingdom | 6.4% |
See Dying Light audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Dying Light have in Germany?
Dying Light has an estimated audience of 351,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dying Light fans?
17.8% of Dying Light fans are female, 82.2% are male, with an average age of 37.2 years.
Which brands do Dying Light fans like most?
Dying Light fans show strongest brand affinity for Dead Island 2 (94.9×), Calgary Stampeders (169.04×), and Dead Island (187.55×) over the country average.
Where do Dying Light fans live in Germany?
Dying Light fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,147), Bayern (reach 48,451), and Baden-Württemberg (reach 42,866). These three regions account for the largest share of the active audience.
What other brands do Dying Light fans also like?
Beyond Dying Light itself, the audience over-indexes on Calgary Stampeders (169.04×), Dead Island (187.55×), Van Province (58.81×), and Avalanche (26.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dying Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.