Rascasse Audience Intelligence

Dying Light Audience in Germany

A data profile of the people who buy, follow and care about Dying Light in Germany — modelled from more than twelve digital signal sources. Dying Light has an estimated audience of 350,233 people in Germany.

#89among Video game in Germany#166among Video / Board Game in Germany#348in Games

The average Dying Light fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dead Island 2, Calgary Stampeders, Dead Island, with strongest over-indexing on Dead Island 2 (94.9× the country average).

Demographically, the Dying Light audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dying Light fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Dead Island 2.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dying Light profile in Germany.

Audience size
350K
in Germany
Gender
17.8%♀
82.2% male
Age
37.2
average years
Country rank
#15521
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dying Light fans

17.8% are female, 82.2% are male, average age 37.2.

Fig. 02

Gender split

17.8%
Female
82.2%
Male
Demographic split for Dying Light audience in Germany
MetricValue
Female17.8%
Male82.2%
Average age37.2
Estimated audience size350,233
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Dying Light audience in Germany
Age bracketShare%
16-1914%
20-2927%
30-3933%
40-4914%
50+12%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Dying Light audience comes from Germany.

Worldwide audience distribution share by country for Dying Light
CountryShare
United States25.7%
Germany7.5%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dying Light audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dying Light fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~9K1.35×
02Hessen~30K1.12×
03Bremen~3K1.07×
04Nordrhein-Westfalen~80K1.05×
05Thüringen~9K1.04×
06Sachsen~20K1.03×
07Niedersachsen~30K1.00×
08Brandenburg~10K1.00×
09Saarland~4K1.00×
10Schleswig-Holstein~10K0.98×
11Berlin~20K0.97×
12Rheinland-Pfalz~20K0.96×
13Sachsen-Anhalt~9K0.94×
14Hamburg~7K0.89×
15Baden-Württemberg~40K0.85×
16Bayern~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Dying Light, Germany
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dying Light audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dying Light audience
#·InterestCategoryAffinity×
01Dead IslandGames187.55×
02Calgary StampedersSports169.04×
03Dead Island 2Games94.90×
04Bangladesh University of Business and TechnologyBusiness & Career59.47×
05Van ProvinceTravel & Leisure58.81×
06PC/ComputingNews41.31×
07Intel Extreme MastersTechnology & Electronics38.85×
08AvalancheInternet & Social Media26.76×
09WarframeGames22.20×
10Annabelle (film)Movies & TV20.00×
1128 Weeks LaterMovies & TV20.00×
12The Walking Dead (video game)Games15.60×
13UnchartedGames14.59×
14Survival horrorGames11.27×
15Open worldGames10.89×
16Bridal registryKids & Family10.71×
17Medical researchHealth9.94×
18Local area networkTechnology & Electronics9.15×
19Nursing managementKids & Family8.90×
20Natural skin careBeauty & Wellness4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dying Light audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dying Light audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Social Media UsageJOY1.40×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dying Light audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.81×
MindfulnessBALANCE0.83×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dying Light have in Germany?

Dying Light has an estimated audience of 350,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dying Light fans?

17.8% of Dying Light fans are female, 82.2% are male, with an average age of 37.2 years.

03

Which brands do Dying Light fans like most?

Dying Light fans show strongest brand affinity for Dead Island 2 (94.9×), Calgary Stampeders (169.04×), and Dead Island (187.55×) over the country average.

04

Where do Dying Light fans live in Germany?

Dying Light fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dying Light fans also like?

Beyond Dying Light itself, the audience over-indexes on Calgary Stampeders (169.04×), Dead Island (187.55×), Van Province (58.81×), and Avalanche (26.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Dying Light audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dying Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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