Survival horror Audience in Germany
Survival horror has an estimated audience of 1,013,411 people in Germany. 28.1% are female, 71.9% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Grinch, Birthday Gifts, Stradivarius, KLIX (AM).
The average Survival horror fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Grinch, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.15× the country average). Demographically, the Survival horror audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Survival horror fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 31.5 |
| Estimated audience size | 1,013,411 |
Audience persona
The typical Survival horror fan in Germany is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,519 | 0.99× |
| Bayern | 129,162 | 0.79× |
| Baden-Württemberg | 101,322 | 0.73× |
| Niedersachsen | 99,208 | 1.01× |
| Sachsen | 71,285 | 1.43× |
| Hessen | 66,099 | 0.86× |
| Berlin | 43,901 | 0.97× |
| Rheinland-Pfalz | 42,394 | 0.83× |
| Sachsen-Anhalt | 38,324 | 1.46× |
| Schleswig-Holstein | 34,346 | 0.94× |
| Brandenburg | 31,080 | 0.99× |
| Hamburg | 26,476 | 1.16× |
| Thüringen | 24,663 | 0.96× |
| Mecklenburg-Vorpommern | 17,906 | 0.93× |
| Saarland | 12,565 | 1.01× |
| Bremen | 8,220 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.15× | Shopping |
| Grinch | 3.4× | Movies & TV |
| Birthday Gifts | 2.23× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.97× | Music & Radio |
| Progressive rock | 1.81× | Music & Radio |
| Snow White (Fables) | 2.44× | Literature |
| Moroccan riad | 5.88× | Politics & Society |
| Keeper (password manager) | 4.22× | Technology & Electronics |
| Israel | 1.89× | Travel & Leisure |
| Personalised Gifts | 1.82× | Home & Garden |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Cosenza Calcio | 13.19× | Sports |
| Grimma | 6.31× | Travel & Leisure |
| Loincloth | 2.21× | Fashion & Accessoires |
| Corona (band) | 1.69× | Music & Radio |
| Goon | 3.82× | Movies & TV |
| Google Photos | 1.78× | Technology & Electronics |
| Hypertext | 1.7× | Technology & Electronics |
| Hoorn | 4.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.18 |
| Social Media Usage | JOY | 1.07 |
| Extroversion | THRILL | 1.01 |
| Community Orientation | OPEN | 0.95 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 5.5% |
| Indonesia | 4.9% |
See Survival horror audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Survival horror have in Germany?
Survival horror has an estimated audience of 1,013,411 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Survival horror fans?
28.1% of Survival horror fans are female, 71.9% are male, with an average age of 31.5 years.
Which brands do Survival horror fans like most?
Survival horror fans show strongest brand affinity for Unique Gifts (2.15×), Grinch (3.4×), and Birthday Gifts (2.23×) over the country average.
Where do Survival horror fans live in Germany?
Survival horror fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,519), Bayern (reach 129,162), and Baden-Württemberg (reach 101,322). These three regions account for the largest share of the active audience.
What other brands do Survival horror fans also like?
Beyond Survival horror itself, the audience over-indexes on Grinch (3.4×), Birthday Gifts (2.23×), Stradivarius (1.97×), and KLIX (AM) (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Survival horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.