Rascasse Audience Intelligence

28 Days Later Audience in Germany

A data profile of the people who buy, follow and care about 28 Days Later in Germany — modelled from more than twelve digital signal sources. 28 Days Later has an estimated audience of 595,920 people in Germany.

#488among Movie / TV Show / Series in Germany#1484in Movies & TV

The average 28 Days Later fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Instant Gaming, 28 Weeks Later, The Hills Have Eyes (1977 film), with strongest over-indexing on Instant Gaming (127.6× the country average).

Demographically, the 28 Days Later audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 28 Days Later fan in Germany is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Instant Gaming.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 28 Days Later profile in Germany.

Audience size
596K
in Germany
Gender
36.6%♀
63.4% male
Age
34.5
average years
Country rank
#10162
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 28 Days Later viewers

36.6% are female, 63.4% are male, average age 34.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for 28 Days Later audience in Germany
MetricValue
Female36.6%
Male63.4%
Average age34.5
Estimated audience size595,920
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the 28 Days Later audience in Germany
Age bracketShare%
16-1938%
20-2912%
30-3918%
40-4922%
50+10%
Fig. 04

Worldwide distribution

4.0%

of the worldwide 28 Days Later audience comes from Germany.

Worldwide audience distribution share by country for 28 Days Later
CountryShare
United States30.1%
United Kingdom7.0%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 28 Days Later audience in Germany is strongest.

Fig. 05

Top regions by affinity

28 Days Later fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.16×
02Sachsen-Anhalt~30K1.13×
03Niedersachsen~100K1.09×
04Nordrhein-Westfalen~200K1.07×
05Bremen~9K1.06×
06Sachsen~50K1.05×
07Brandenburg~30K1.01×
08Thüringen~30K1.01×
09Mecklenburg-Vorpommern~20K1.01×
10Hessen~70K1.00×
11Hamburg~20K1.00×
12Rheinland-Pfalz~50K0.99×
13Saarland~10K0.98×
14Bayern~100K0.90×
15Schleswig-Holstein~30K0.84×
16Baden-Württemberg~100K0.83×
Fig. 06

Affinity by region

Affinity by region — 28 Days Later, Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 28 Days Later audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 28 Days Later audience
#·InterestCategoryAffinity×
0128 Weeks LaterMovies & TV405.08×
02The Walking Dead: Survival InstinctGames309.49×
03Scouts Guide to the Zombie ApocalypseMovies & TV286.51×
04The Hills Have Eyes (1977 film)Movies & TV280.56×
05Night of the Living Dead (film series)Movies & TV221.05×
06The Hills Have Eyes (2006 film)Movies & TV215.11×
07Silent Hill: RevelationMovies & TV156.84×
08Survival filmMovies & TV138.41×
09Instant GamingGames127.60×
10Riddick (film)Movies & TV120.46×
11I Am Legend (film)Movies & TV117.56×
12Hellraiser (franchise)Movies & TV111.45×
13PEARSMusic & Radio83.32×
14Maze Runner (film series)Movies & TV80.77×
15Resident Evil (film series)Movies & TV77.21×
16Wrong TurnMovies & TV71.22×
17Silent Hill (film)Movies & TV45.03×
18GodzillaMovies & TV20.00×
19Collien Ulmen-FernandesMovies & TV19.84×
20Christian UlmenMovies & TV19.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 28 Days Later audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 28 Days Later audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
ExtroversionTHRILL1.69×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 28 Days Later audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Healthy LifestyleBALANCE0.93×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 28 Days Later have in Germany?

28 Days Later has an estimated audience of 595,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 28 Days Later viewers?

36.6% of 28 Days Later fans are female, 63.4% are male, with an average age of 34.5 years.

03

Which brands do 28 Days Later fans like most?

28 Days Later fans show strongest brand affinity for Instant Gaming (127.6×), 28 Weeks Later (405.08×), and The Hills Have Eyes (1977 film) (280.56×) over the country average.

04

Where do 28 Days Later fans live in Germany?

28 Days Later fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 28 Days Later fans also like?

Beyond 28 Days Later itself, the audience over-indexes on 28 Weeks Later (405.08×), The Hills Have Eyes (1977 film) (280.56×), Scouts Guide to the Zombie Apocalypse (286.51×), and The Hills Have Eyes (2006 film) (215.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See 28 Days Later audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 28 Days Later. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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