Rascasse Audience Intelligence

PEARS Audience in Germany

A data profile of the people who buy, follow and care about PEARS in Germany — modelled from more than twelve digital signal sources. PEARS has an estimated audience of 307,811 people in Germany.

#24among Punk in Germany#3592among Person in Germany#2150in Music & Radio

The average PEARS fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Menzingers, 28 Days Later, Kate Winslet, with strongest over-indexing on The Menzingers (363.88× the country average).

Demographically, the PEARS audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PEARS fan in Germany is more male, around 38.6 years old, with strong Tradition tendencies and a notable affinity for The Menzingers.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PEARS profile in Germany.

Audience size
308K
in Germany
Gender
35.1%♀
64.9% male
Age
38.6
average years
Country rank
#17007
Person in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PEARS fans

35.1% are female, 64.9% are male, average age 38.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for PEARS audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age38.6
Estimated audience size307,811
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the PEARS audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3928%
40-4925%
50+11%
Fig. 04

Worldwide distribution

3.5%

of the worldwide PEARS audience comes from Germany.

Worldwide audience distribution share by country for PEARS
CountryShare
United States40.6%
India16.4%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PEARS audience in Germany is strongest.

Fig. 05

Top regions by affinity

PEARS fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Hessen~30K1.24×
03Bayern~60K1.12×
04Hamburg~9K1.11×
05Bremen~3K1.05×
06Nordrhein-Westfalen~80K0.98×
07Rheinland-Pfalz~20K0.98×
08Brandenburg~10K0.96×
09Niedersachsen~30K0.94×
10Saarland~4K0.94×
11Baden-Württemberg~50K0.93×
12Sachsen~20K0.93×
13Thüringen~8K0.93×
14Sachsen-Anhalt~9K0.92×
15Schleswig-Holstein~10K0.91×
16Mecklenburg-Vorpommern~6K0.87×
Fig. 06

Affinity by region

Affinity by region — PEARS, Germany
0.87×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PEARS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PEARS audience
#·InterestCategoryAffinity×
01The MenzingersMusic & Radio363.88×
02The Sound of MusicMusic & Radio92.22×
03MillencolinMusic & Radio86.96×
0428 Days LaterMovies & TV83.32×
05tom waitsMovies & TV35.71×
06Starship Troopers (film)Movies & TV35.26×
07Nu metalMusic & Radio30.88×
08Blink 182Music & Radio27.36×
09Foo FightersMusic & Radio22.05×
10Daft PunkMusic & Radio20.53×
11Kate WinsletMovies & TV18.81×
12Led ZeppelinMusic & Radio17.23×
13Guns N' RosesMusic & Radio14.88×
14Iron MaidenMusic & Radio14.25×
15AC/DCMusic & Radio12.51×
16Wacken Open AirMusic & Radio11.81×
17Pink FloydMusic & Radio11.05×
18Turkish AirlinesTravel & Leisure7.40×
19SupermanMovies & TV3.82×
20BatmanMovies & TV3.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PEARS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PEARS audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.38×
SpiritualityBALANCE2.03×
Community OrientationOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PEARS audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.41×
Early Adopter MentalityPOWER0.55×
Family OrientationCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PEARS have in Germany?

PEARS has an estimated audience of 307,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PEARS fans?

35.1% of PEARS fans are female, 64.9% are male, with an average age of 38.6 years.

03

Which brands do PEARS fans like most?

PEARS fans show strongest brand affinity for The Menzingers (363.88×), 28 Days Later (83.32×), and Kate Winslet (18.81×) over the country average.

04

Where do PEARS fans live in Germany?

PEARS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do PEARS fans also like?

Beyond PEARS itself, the audience over-indexes on 28 Days Later (83.32×), Kate Winslet (18.81×), Nu metal (30.88×), and Starship Troopers (film) (35.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in Germany

See PEARS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PEARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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