PEARS Audience in Germany
PEARS has an estimated audience of 142,668 people in Germany. 38.0% are female, 62.0% are male, average age 38.7. Top brand affinities: 28 Days Later, The Menzingers, tom waits, The Sound of Music, Kate Winslet.
Top brand affinities include 28 Days Later, The Menzingers, tom waits, with strongest over-indexing on 28 Days Later (90.94× the country average). Demographically, the PEARS audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of PEARS fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 38.7 |
| Estimated audience size | 142,668 |
Audience persona
The typical PEARS fan in Germany is more male, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for 28 Days Later.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 28 Days Later | 90.94× | Movies & TV |
| The Menzingers | 176.46× | Music & Radio |
| tom waits | 48.69× | Movies & TV |
| The Sound of Music | 103.39× | Music & Radio |
| Kate Winslet | 14.14× | Movies & TV |
| Social Distortion | 59× | Music & Radio |
| 24 (TV series) | 20.36× | Movies & TV |
| Starship Troopers (film) | 27.37× | Movies & TV |
| Jane Goodall | 12.36× | Pets & Animals |
| Burnley Football Club | 70.34× | Sports |
| Heaven Shall Burn | 18.23× | Music & Radio |
| Big Fish | 20.5× | Movies & TV |
| AmazonFresh | 23.22× | Shopping |
| Turkish Airlines | 5.67× | Travel & Leisure |
| Ryanair | 2.51× | Travel & Leisure |
| Millencolin | 58.14× | Music & Radio |
| Mountain biking | 3.85× | Sports |
| Apocalypse Now | 15.46× | Movies & TV |
| Daft Punk | 14.63× | Music & Radio |
| Iron Maiden | 6.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Spirituality | BALANCE | 1.4 |
| Convenience Orientation | PREMIUM | 1.4 |
| Tradition | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| India | 22.3% |
| Japan | 5.4% |
See PEARS audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
How to read this data
Audience size is the estimated number of people in Germany who actively search for PEARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.