PEARS Audience in Germany
PEARS has an estimated audience of 142,668 people in Germany. 38.0% are female, 62.0% are male, average age 38.7. Top brand affinities: Dog breed, Moroccan riad, Baiersbronn, Colorado River, Gil Ofarim.
Top brand affinities include Dog breed, Moroccan riad, Baiersbronn, with strongest over-indexing on Dog breed (5.31× the country average). Demographically, the PEARS audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of PEARS fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 38.7 |
| Estimated audience size | 142,668 |
Audience persona
The typical PEARS fan in Germany is more male, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.31× | Pets & Animals |
| Moroccan riad | 15.46× | Politics & Society |
| Baiersbronn | 14.63× | Travel & Leisure |
| Colorado River | 23.22× | Travel & Leisure |
| Gil Ofarim | 1.83× | Music & Radio |
| South Yorkshire | 22.47× | Travel & Leisure |
| Progressive rock | 1.89× | Music & Radio |
| Natural rubber | 2.51× | Cars & Mobility |
| Winemaking | 4.38× | Food & Beverages |
| Korhogo | 58.14× | Travel & Leisure |
| Jack White | 1.62× | Movies & TV |
| Zazen | 13.35× | Politics & Society |
| Menan, Idaho | 90.94× | Travel & Leisure |
| Liberace | 3.45× | Music & Radio |
| Fantasy Earth: Zero | 3.56× | Games |
| Pulse of Europe | 5.28× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.3× | Music & Radio |
| Building insulation | 2.02× | Home & Garden |
| Scott Kazmir | 70.34× | Sports |
| Riffle | 5.01× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Spirituality | BALANCE | 1.4 |
| Convenience Orientation | PREMIUM | 1.4 |
| Tradition | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.36 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| India | 22.3% |
| Japan | 5.4% |
See PEARS audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- standards (1,065,545)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
How to read this data
Audience size is the estimated number of people in Germany who actively search for PEARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.