standards Audience in Germany
standards has an estimated audience of 1,065,545 people in Germany. 74.2% are female, 25.8% are male, average age 37.4. Top brand affinities: H&M, Coffeehouses, Animated movies, Handbags.
Top brand affinities include H&M, Coffeehouses, Animated movies, with strongest over-indexing on H&M (1.78× the country average). Demographically, the standards audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of standards fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 37.4 |
| Estimated audience size | 1,065,545 |
Audience persona
The typical standards fan in Germany is more female, around 37.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for H&M.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 1.78× | Shopping |
| Coffeehouses | 1.51× | Food & Beverages |
| Animated movies | 1.57× | Movies & TV |
| Handbags | 1.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36 |
| Creativity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.29 |
| Sports Activity | POWER | 1.29 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 53.2% |
| Belgium | 10.9% |
| United States | 6.9% |
See standards audiences in other countries
More Punk audiences in Germany
- Foundation (1,558,960)
- Blacklisted (1,007,912)
- Belvedere (962,655)
- LVL UP (703,568)
- Clowns (685,715)
How to read this data
Audience size is the estimated number of people in Germany who actively search for standards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.