Rascasse Audience Intelligence

standards Audience in Germany

A data profile of the people who buy, follow and care about standards in Germany — modelled from more than twelve digital signal sources. standards has an estimated audience of 1,159,643 people in Germany.

#3among Punk in Germany#743among Person in Germany#562in Music & Radio

The average standards fan in Germany is 27.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Telecommunication, Furniture, Lidl, with strongest over-indexing on Telecommunication (2.25× the country average).

Demographically, the standards audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical standards fan in Germany is more female, around 27.4 years old, with strong Sustainability tendencies and a notable affinity for Telecommunication.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the standards profile in Germany.

Audience size
1.2M
in Germany
Gender
81.4%♀
18.6% male
Age
27.4
average years
Country rank
#5721
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of standards fans

81.4% are female, 18.6% are male, average age 27.4.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for standards audience in Germany
MetricValue
Female81.4%
Male18.6%
Average age27.4
Estimated audience size1,159,643
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the standards audience in Germany
Age bracketShare%
16-1946%
20-2932%
30-3912%
40-499%
50+0%
Fig. 04

Worldwide distribution

5.8%

of the worldwide standards audience comes from Germany.

Worldwide audience distribution share by country for standards
CountryShare
Austria51.3%
Belgium10.6%
United States7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the standards audience in Germany is strongest.

Fig. 05

Top regions by affinity

standards fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~60K2.35×
02Bremen~20K1.69×
03Bayern~300K1.57×
04Berlin~60K1.06×
05Baden-Württemberg~200K0.94×
06Hessen~80K0.91×
07Schleswig-Holstein~40K0.87×
08Sachsen~50K0.82×
09Niedersachsen~90K0.78×
10Thüringen~20K0.76×
11Mecklenburg-Vorpommern~20K0.75×
12Rheinland-Pfalz~40K0.74×
13Brandenburg~30K0.72×
14Sachsen-Anhalt~20K0.71×
15Saarland~10K0.71×
16Nordrhein-Westfalen~200K0.70×
Fig. 06

Affinity by region

Affinity by region — standards, Germany
0.70×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the standards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for standards audience
#·InterestCategoryAffinity×
01BakingFood & Beverages2.29×
02TelecommunicationTechnology & Electronics2.25×
03CoffeeFood & Beverages2.04×
04TeaFood & Beverages2.04×
05Animated moviesMovies & TV1.99×
06FurnitureHome & Garden1.74×
07ZalandoShopping1.72×
08AdidasFashion & Accessoires1.71×
09Organic foodFood & Beverages1.70×
10Denns BioMarktShopping1.70×
11LidlShopping1.69×
12Amazon.comShopping1.68×
13CoffeehousesFood & Beverages1.65×
14H&MShopping1.64×
15Alcoholic beveragesFood & Beverages1.62×
16Pop musicMusic & Radio1.61×
17Heavy metal musicMusic & Radio1.61×
18Comedy moviesMovies & TV1.60×
19BasketballSports1.55×
20Action moviesMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the standards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by standards audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.48×
Healthy LifestyleBALANCE1.38×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by standards audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Sports ActivityPOWER1.15×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does standards have in Germany?

standards has an estimated audience of 1,159,643 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of standards fans?

81.4% of standards fans are female, 18.6% are male, with an average age of 27.4 years.

03

Which brands do standards fans like most?

standards fans show strongest brand affinity for Telecommunication (2.25×), Furniture (1.74×), and Lidl (1.69×) over the country average.

04

Where do standards fans live in Germany?

standards fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do standards fans also like?

Beyond standards itself, the audience over-indexes on Furniture (1.74×), Lidl (1.69×), Amazon.com (1.68×), and Coffee (2.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Punk audiences in Germany

See standards audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for standards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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