Alcoholic beverages Audience in Germany
Alcoholic beverages has an estimated audience of 17,602,220 people in Germany. 50.5% are female, 49.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Diane Keaton, Bosch (TV series), Love Actually, Tobey Maguire, Ariel Winter.
The average Alcoholic beverages fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Diane Keaton, Bosch (TV series), Love Actually, with strongest over-indexing on Diane Keaton (1.64× the country average). Demographically, the Alcoholic beverages audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.9 |
| Estimated audience size | 17,602,220 |
Audience persona
The typical Alcoholic beverages fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Diane Keaton.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,989,465 | 0.52× |
| Bayern | 1,830,846 | 0.65× |
| Hessen | 1,726,206 | 1.29× |
| Baden-Württemberg | 1,268,392 | 0.53× |
| Berlin | 884,341 | 1.12× |
| Niedersachsen | 680,885 | 0.4× |
| Rheinland-Pfalz | 590,128 | 0.67× |
| Thüringen | 513,227 | 1.14× |
| Sachsen-Anhalt | 479,751 | 1.05× |
| Brandenburg | 444,655 | 0.81× |
| Saarland | 439,427 | 2.03× |
| Mecklenburg-Vorpommern | 421,945 | 1.26× |
| Bremen | 411,627 | 2.73× |
| Sachsen | 399,384 | 0.46× |
| Schleswig-Holstein | 393,106 | 0.62× |
| Hamburg | 283,315 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Keaton | 1.64× | Movies & TV |
| Bosch (TV series) | 1.74× | Movies & TV |
| Love Actually | 1.55× | Movies & TV |
| Tobey Maguire | 2.47× | Movies & TV |
| Ariel Winter | 2.32× | Movies & TV |
| Casablanca (film) | 1.78× | Movies & TV |
| Michelle Monaghan | 2.1× | Movies & TV |
| Carol (film) | 1.75× | Movies & TV |
| Bonnie and Clyde (film) | 2.3× | Movies & TV |
| standards | 1.62× | Music & Radio |
| Redbreast (whiskey) | 1.82× | Food & Beverages |
| Ed O'Neill | 2.61× | Movies & TV |
| Ben Mendelsohn | 3.18× | Movies & TV |
| Animal Kingdom (film) | 1.77× | Movies & TV |
| Christian Slater | 2.54× | Movies & TV |
| Matchstick Men | 1.53× | Movies & TV |
| Bank of Scotland | 1.83× | Business & Career |
| American Pie (film series) | 1.92× | Movies & TV |
| Marisa Tomei | 2.61× | Movies & TV |
| Camilla, Duchess of Cornwall | 1.61× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.72 |
| Sports Activity | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.09 |
| DIY Mentality | THRILL | 1.05 |
| Pet Ownership | JOY | 1.03 |
| Sustainability | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alcoholic beverages have in Germany?
Alcoholic beverages has an estimated audience of 17,602,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alcoholic beverages fans?
50.5% of Alcoholic beverages fans are female, 49.5% are male, with an average age of 39.9 years.
Which brands do Alcoholic beverages fans like most?
Alcoholic beverages fans show strongest brand affinity for Diane Keaton (1.64×), Bosch (TV series) (1.74×), and Love Actually (1.55×) over the country average.
Where do Alcoholic beverages fans live in Germany?
Alcoholic beverages fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,989,465), Bayern (reach 1,830,846), and Hessen (reach 1,726,206). These three regions account for the largest share of the active audience.
What other brands do Alcoholic beverages fans also like?
Beyond Alcoholic beverages itself, the audience over-indexes on Bosch (TV series) (1.74×), Love Actually (1.55×), Tobey Maguire (2.47×), and Ariel Winter (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.