Rascasse Audience Intelligence

Alcoholic beverages Audience in Germany

A data profile of the people who buy, follow and care about Alcoholic beverages in Germany — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 17,602,220 people in Germany.

#46among Lifestyle cluster in Germany#61among Topic in Germany#7in Food & Beverages

The average Alcoholic beverages fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Diane Keaton, Bosch (TV series), APEX, with strongest over-indexing on Diane Keaton (1.64× the country average).

Demographically, the Alcoholic beverages audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alcoholic beverages fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Diane Keaton.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alcoholic beverages profile in Germany.

Audience size
17.6M
in Germany
Gender
50.5%♀
49.5% male
Age
39.9
average years
Country rank
#102
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alcoholic beverages fans

50.5% are female, 49.5% are male, average age 39.9.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Alcoholic beverages audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age39.9
Estimated audience size17,602,220
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Alcoholic beverages audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Alcoholic beverages audience comes from Germany.

Worldwide audience distribution share by country for Alcoholic beverages
CountryShare
United States21.0%
Japan6.1%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alcoholic beverages audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alcoholic beverages fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~200K1.37×
02Saarland~300K1.23×
03Hessen~1.5M1.11×
04Mecklenburg-Vorpommern~400K1.07×
05Berlin~800K1.03×
06Thüringen~500K1.03×
07Sachsen-Anhalt~500K1.02×
08Brandenburg~500K0.97×
09Hamburg~400K0.95×
10Rheinland-Pfalz~800K0.92×
11Schleswig-Holstein~600K0.92×
12Sachsen~800K0.88×
13Bayern~2.5M0.80×
14Niedersachsen~1.5M0.80×
15Baden-Württemberg~2M0.77×
16Nordrhein-Westfalen~2.5M0.71×
Fig. 06

Affinity by region

Affinity by region — Alcoholic beverages, Germany
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alcoholic beverages audience
#·InterestCategoryAffinity×
01Ed O'NeillMovies & TV2.61×
02SnusFood & Beverages2.56×
03Christian SlaterMovies & TV2.54×
04Tobey MaguireMovies & TV2.47×
05Ariel WinterMovies & TV2.32×
06Bonnie and Clyde (film)Movies & TV2.30×
07Michelle MonaghanMovies & TV2.10×
08APEXMusic & Radio2.01×
09American Pie (film series)Movies & TV1.92×
10Sienna MillerMovies & TV1.89×
11Redbreast (whiskey)Food & Beverages1.82×
12Casablanca (film)Movies & TV1.78×
13Animal Kingdom (film)Movies & TV1.77×
14Carol (film)Movies & TV1.75×
15Bosch (TV series)Movies & TV1.74×
16Diane KeatonMovies & TV1.64×
17standardsMusic & Radio1.62×
18Thomas TuchelSports1.62×
19Camilla, Duchess of CornwallPolitics & Society1.61×
20Love ActuallyMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alcoholic beverages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alcoholic beverages audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.15×
Design AffinityPREMIUM1.10×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alcoholic beverages audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Convenience OrientationPREMIUM0.84×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alcoholic beverages have in Germany?

Alcoholic beverages has an estimated audience of 17,602,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alcoholic beverages fans?

50.5% of Alcoholic beverages fans are female, 49.5% are male, with an average age of 39.9 years.

03

Which brands do Alcoholic beverages fans like most?

Alcoholic beverages fans show strongest brand affinity for Diane Keaton (1.64×), Bosch (TV series) (1.74×), and APEX (2.01×) over the country average.

04

Where do Alcoholic beverages fans live in Germany?

Alcoholic beverages fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Alcoholic beverages fans also like?

Beyond Alcoholic beverages itself, the audience over-indexes on Bosch (TV series) (1.74×), APEX (2.01×), Love Actually (1.55×), and Tobey Maguire (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Alcoholic beverages audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →