Alcoholic beverages Audience in France
Alcoholic beverages has an estimated audience of 16,660,126 people in France. 51.9% are female, 48.1% are male, average age 43.5. Top regions: Île-de-France, Hauts-de-France, Nouvelle-Aquitaine. Top brand affinities: Christina Ricci, Miou-Miou, Nin, Croatia, Elsa Zylberstein, Kristin Scott Thomas.
The average Alcoholic beverages fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Nouvelle-Aquitaine. Top brand affinities include Christina Ricci, Miou-Miou, Nin, Croatia, with strongest over-indexing on Christina Ricci (1.82× the country average). Demographically, the Alcoholic beverages audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Alcoholic beverages fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.5 |
| Estimated audience size | 16,660,126 |
Audience persona
The typical Alcoholic beverages fan in France is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Christina Ricci.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,868,486 | 1.3× |
| Hauts-de-France | 1,286,854 | 0.88× |
| Nouvelle-Aquitaine | 1,234,409 | 0.84× |
| Provence-Alpes-Côte d'Azur | 1,223,073 | 0.99× |
| Grand Est | 1,040,672 | 0.77× |
| Occitanie | 986,771 | 0.69× |
| Bourgogne-Franche-Comté | 967,122 | 1.43× |
| Centre-Val de Loire | 956,347 | 1.53× |
| Normandy | 948,942 | 1.17× |
| Auvergne-Rhône-Alpes | 908,115 | 0.46× |
| Brittany | 845,281 | 1.04× |
| Pays de la Loire | 835,064 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christina Ricci | 1.82× | Movies & TV |
| Miou-Miou | 1.95× | Movies & TV |
| Nin, Croatia | 1.71× | Travel & Leisure |
| Elsa Zylberstein | 1.82× | Movies & TV |
| Kristin Scott Thomas | 1.8× | Movies & TV |
| Sam Neill | 1.69× | Movies & TV |
| Christopher Walken | 1.55× | Movies & TV |
| Eldest | 1.55× | Literature |
| Brooklyn Brewery | 2.57× | Food & Beverages |
| Becton Dickinson | 1.5× | Business & Career |
| Farrah Fawcett | 1.76× | Fashion & Accessoires |
| Underemployment | 1.76× | Politics & Society |
| Gargoyle | 2.01× | Arts & Culture |
| Made in Germany | 1.92× | Business & Career |
| Risen (video game) | 1.66× | Games |
| Gautier Capuçon | 1.62× | Music & Radio |
| The Croods | 1.6× | Movies & TV |
| What Lies Beneath | 1.83× | Movies & TV |
| Kaspersky Anti-Virus | 2.33× | Technology & Electronics |
| Brain Test | 1.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.67 |
| Mindfulness | BALANCE | 1.95 |
| Indulgence | JOY | 1.7 |
| Community Orientation | OPEN | 1.67 |
| Extroversion | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
See Alcoholic beverages audiences in other countries
- Alcoholic beverages — Germany
- Alcoholic beverages — United States
- Alcoholic beverages — United Kingdom
- Alcoholic beverages — Italy
- Alcoholic beverages — Spain
- Alcoholic beverages — Brazil
- Alcoholic beverages — Japan
- Alcoholic beverages — South Korea
- Alcoholic beverages — India
- Alcoholic beverages — Canada
- Alcoholic beverages — Mexico
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Alcoholic beverages have in France?
Alcoholic beverages has an estimated audience of 16,660,126 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Alcoholic beverages fans?
51.9% of Alcoholic beverages fans are female, 48.1% are male, with an average age of 43.5 years.
Which brands do Alcoholic beverages fans like most?
Alcoholic beverages fans show strongest brand affinity for Christina Ricci (1.82×), Miou-Miou (1.95×), and Nin, Croatia (1.71×) over the country average.
Where do Alcoholic beverages fans live in France?
Alcoholic beverages fans in France are most concentrated in Île-de-France (reach 3,868,486), Hauts-de-France (reach 1,286,854), and Nouvelle-Aquitaine (reach 1,234,409). These three regions account for the largest share of the active audience.
What other brands do Alcoholic beverages fans also like?
Beyond Alcoholic beverages itself, the audience over-indexes on Miou-Miou (1.95×), Nin, Croatia (1.71×), Elsa Zylberstein (1.82×), and Kristin Scott Thomas (1.8×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.