A data profile of the people who buy, follow and care about Alcoholic beverages in France — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 16,660,126 people in France.
The average Alcoholic beverages fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Miou-Miou, Christina Ricci, Yayoi Kusama, with strongest over-indexing on Miou-Miou (1.95× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Alcoholic beverages fan in France is balanced, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Miou-Miou.
The key figures that characterise the Alcoholic beverages profile in France.
51.9% are female, 48.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.5 |
| Estimated audience size | 16,660,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Alcoholic beverages audience comes from France.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 1.14× | |
| 02 | Centre-Val de Loire | ~700K | 1.06× | |
| 03 | Bourgogne-Franche-Comté | ~700K | 1.05× | |
| 04 | Normandy | ~800K | 1.02× | |
| 05 | Provence-Alpes-Côte d'Azur | ~1M | 1.00× | |
| 06 | Brittany | ~800K | 1.00× | |
| 07 | Pays de la Loire | ~900K | 0.99× | |
| 08 | Hauts-de-France | ~1.5M | 0.98× | |
| 09 | Nouvelle-Aquitaine | ~1.5M | 0.98× | |
| 10 | Grand Est | ~1.5M | 0.97× | |
| 11 | Occitanie | ~1.5M | 0.96× | |
| 12 | Auvergne-Rhône-Alpes | ~2M | 0.93× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brooklyn Brewery | Food & Beverages | 2.57× | ||
| 02 | Gargoyle | Arts & Culture | 2.01× | ||
| 03 | Miou-Miou | Movies & TV | 1.95× | ||
| 04 | Made in Germany | Business & Career | 1.92× | ||
| 05 | Harry's | Beauty & Wellness | 1.88× | ||
| 06 | What Lies Beneath | Movies & TV | 1.83× | ||
| 07 | Christina Ricci | Movies & TV | 1.82× | ||
| 08 | Elsa Zylberstein | Movies & TV | 1.82× | ||
| 09 | Kristin Scott Thomas | Movies & TV | 1.80× | ||
| 10 | Farrah Fawcett | Fashion & Accessoires | 1.76× | ||
| 11 | Underemployment | Politics & Society | 1.76× | ||
| 12 | Nin, Croatia | Travel & Leisure | 1.71× | ||
| 13 | Sam Neill | Movies & TV | 1.69× | ||
| 14 | Alexandria Ocasio-Cortez | Politics & Society | 1.67× | ||
| 15 | Risen (video game) | Games | 1.66× | ||
| 16 | Yayoi Kusama | Arts & Culture | 1.64× | ||
| 17 | Gautier Capuçon | Music & Radio | 1.62× | ||
| 18 | The Croods | Movies & TV | 1.60× | ||
| 19 | Christopher Walken | Movies & TV | 1.55× | ||
| 20 | Becton Dickinson | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Indulgence | JOY | 0.94× | |
| Creativity | OPEN | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Need for Security | CONSERVATISM | 0.72× |
Alcoholic beverages has an estimated audience of 16,660,126 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.9% of Alcoholic beverages fans are female, 48.1% are male, with an average age of 43.5 years.
Alcoholic beverages fans show strongest brand affinity for Miou-Miou (1.95×), Christina Ricci (1.82×), and Yayoi Kusama (1.64×) over the country average.
Alcoholic beverages fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on Christina Ricci (1.82×), Yayoi Kusama (1.64×), Gautier Capuçon (1.62×), and Elsa Zylberstein (1.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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