A data profile of the people who buy, follow and care about Alcoholic beverages in India — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 13,545,699 people in India.
The average Alcoholic beverages fan in India is 33.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Distilled beverage, Beer, Wine, with strongest over-indexing on Distilled beverage (1.98× the country average).
Demographically, the Alcoholic beverages audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Alcoholic beverages fan in India is more male, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Alcoholic beverages profile in India.
25.3% are female, 74.7% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 33.7 |
| Estimated audience size | 13,545,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 39% | |
| 30-39 | 22% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Alcoholic beverages audience comes from India.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 1.41× | |
| 02 | Uttarakhand | ~90K | 1.29× | |
| 03 | Karnataka | ~400K | 1.24× | |
| 04 | Sikkim | ~6K | 1.08× | |
| 05 | Manipur | ~20K | 1.07× | |
| 06 | Meghalaya | ~10K | 1.06× | |
| 07 | Tamil Nadu | ~300K | 1.05× | |
| 08 | Punjab (region) | ~200K | 1.04× | |
| 09 | Maharashtra | ~700K | 1.03× | |
| 10 | Nagaland | ~10K | 1.03× | |
| 11 | Mizoram | ~9K | 1.02× | |
| 12 | Arunachal Pradesh | ~8K | 1.02× | |
| 13 | Telangana | ~200K | 0.99× | |
| 14 | Kerala | ~200K | 0.96× | |
| 15 | Jammu and Kashmir | ~60K | 0.96× | |
| 16 | Himachal Pradesh | ~50K | 0.96× | |
| 17 | Tripura | ~20K | 0.96× | |
| 18 | Haryana | ~200K | 0.94× | |
| 19 | Odisha | ~100K | 0.92× | |
| 20 | Chhattisgarh | ~80K | 0.92× | |
| 21 | Andhra Pradesh | ~100K | 0.89× | |
| 22 | Assam | ~100K | 0.86× | |
| 23 | West Bengal | ~400K | 0.83× | |
| 24 | Jharkhand | ~100K | 0.83× | |
| 25 | Madhya Pradesh | ~200K | 0.78× | |
| 26 | Gujarat | ~300K | 0.75× | |
| 27 | Uttar Pradesh | ~500K | 0.74× | |
| 28 | Rajasthan | ~200K | 0.68× | |
| 29 | Bihar | ~200K | 0.63× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tequila | Food & Beverages | 3.06× | ||
| 02 | Distilled beverage | Food & Beverages | 1.98× | ||
| 03 | ACTORS | Music & Radio | 1.93× | ||
| 04 | Blended whiskey | Food & Beverages | 1.92× | ||
| 05 | Beer | Food & Beverages | 1.76× | ||
| 06 | Scotch whisky | Food & Beverages | 1.70× | ||
| 07 | Artificial nails | Beauty & Wellness | 1.70× | ||
| 08 | Global Desi | Shopping | 1.69× | ||
| 09 | Nail polish | Beauty & Wellness | 1.69× | ||
| 10 | Wine | Food & Beverages | 1.67× | ||
| 11 | Lager | Food & Beverages | 1.63× | ||
| 12 | Bacardi | Food & Beverages | 1.60× | ||
| 13 | Nail art | Beauty & Wellness | 1.58× | ||
| 14 | Lipstick | Beauty & Wellness | 1.57× | ||
| 15 | Nail salon | Beauty & Wellness | 1.55× | ||
| 16 | Google News | News | 1.53× | ||
| 17 | Eye liner | Beauty & Wellness | 1.53× | ||
| 18 | Anarkali Salwar Suit | Fashion & Accessoires | 1.52× | ||
| 19 | Bangle | Fashion & Accessoires | 1.52× | ||
| 20 | Irish whiskey | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.01× | |
| Mindfulness | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.80× | |
| Travelling | THRILL | 0.82× |
Alcoholic beverages has an estimated audience of 13,545,699 people in India, concentrated in Maharashtra and Uttar Pradesh.
25.3% of Alcoholic beverages fans are female, 74.7% are male, with an average age of 33.7 years.
Alcoholic beverages fans show strongest brand affinity for Distilled beverage (1.98×), Beer (1.76×), and Wine (1.67×) over the country average.
Alcoholic beverages fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~500K), and Karnataka (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Alcoholic beverages itself, the audience over-indexes on Beer (1.76×), Wine (1.67×), Anarkali Salwar Suit (1.52×), and Scotch whisky (1.7×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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