A data profile of the people who buy, follow and care about Google News in India — modelled from more than twelve digital signal sources. Google News has an estimated audience of 3,779,062 people in India.
The average Google News fan in India is 29.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Jab Tak Hai Jaan, Communications satellite, Bonnie Wright, with strongest over-indexing on Jab Tak Hai Jaan (52.61× the country average).
Demographically, the Google News audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Google News fan in India is more male, around 29.3 years old, with strong Career Orientation tendencies and a notable affinity for Jab Tak Hai Jaan.
The key figures that characterise the Google News profile in India.
36.9% are female, 63.1% are male, average age 29.3.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 29.3 |
| Estimated audience size | 3,779,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 31% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Google News audience comes from India.
| Country | Share |
|---|---|
| United States | 34.9% |
| France | 16.4% |
| Italy | 9.3% |
Where the Google News audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 3.02× | |
| 02 | Maharashtra | ~400K | 2.04× | |
| 03 | Goa | ~8K | 2.02× | |
| 04 | Haryana | ~90K | 1.85× | |
| 05 | Telangana | ~90K | 1.74× | |
| 06 | Tamil Nadu | ~100K | 1.35× | |
| 07 | Gujarat | ~100K | 1.15× | |
| 08 | Uttarakhand | ~20K | 1.10× | |
| 09 | Odisha | ~40K | 1.08× | |
| 10 | Uttar Pradesh | ~200K | 1.07× | |
| 11 | Jharkhand | ~30K | 1.02× | |
| 12 | Sikkim | ~2K | 0.96× | |
| 13 | Punjab (region) | ~50K | 0.95× | |
| 14 | West Bengal | ~100K | 0.93× | |
| 15 | Andhra Pradesh | ~40K | 0.79× | |
| 16 | Himachal Pradesh | ~10K | 0.77× | |
| 17 | Assam | ~30K | 0.76× | |
| 18 | Jammu and Kashmir | ~10K | 0.72× | |
| 19 | Chhattisgarh | ~20K | 0.71× | |
| 20 | Bihar | ~50K | 0.66× | |
| 21 | Rajasthan | ~50K | 0.64× | |
| 22 | Meghalaya | ~2K | 0.63× | |
| 23 | Madhya Pradesh | ~40K | 0.60× | |
| 24 | Tripura | ~3K | 0.59× | |
| 25 | Kerala | ~30K | 0.55× | |
| 26 | Arunachal Pradesh | ~1K | 0.50× | |
| 27 | Manipur | ~2K | 0.49× | |
| 28 | Nagaland | ~1K | 0.47× | |
| 29 | Mizoram | ~1K | 0.43× |
The strongest cross-interests of the Google News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jab Tak Hai Jaan | Movies & TV | 52.61× | ||
| 02 | Bonnie Wright | Movies & TV | 48.53× | ||
| 03 | Sharjeel Khan | Person | 47.29× | ||
| 04 | Earthquake | Travel & Leisure | 28.54× | ||
| 05 | CCBB São Paulo | Arts & Culture | 27.43× | ||
| 06 | CCBB Rio de Janeiro | Arts & Culture | 26.88× | ||
| 07 | São Paulo Museum of Modern Art | Arts & Culture | 26.87× | ||
| 08 | CCBB Brasília | Arts & Culture | 26.25× | ||
| 09 | GNT | Movies & TV | 25.59× | ||
| 10 | RIN | Music & Radio | 22.54× | ||
| 11 | Dance Teacher | Business & Career | 19.65× | ||
| 12 | Communications satellite | Technology & Electronics | 17.77× | ||
| 13 | Austria | Travel & Leisure | 16.10× | ||
| 14 | Google Trends | Internet & Social Media | 13.02× | ||
| 15 | Google Earth | Internet & Social Media | 9.97× | ||
| 16 | Google Photos | Technology & Electronics | 9.52× | ||
| 17 | Snowboard | Sports | 9.37× | ||
| 18 | XXXTentacion | Music & Radio | 2.36× | ||
| 19 | India national cricket team | Sports | 1.82× | ||
| 20 | Indian Premier League | Sports | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.40× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.87× | |
| Convenience Orientation | PREMIUM | 0.94× |
Google News has an estimated audience of 3,779,062 people in India, concentrated in Maharashtra and Karnataka.
36.9% of Google News fans are female, 63.1% are male, with an average age of 29.3 years.
Google News fans show strongest brand affinity for Jab Tak Hai Jaan (52.61×), Communications satellite (17.77×), and Bonnie Wright (48.53×) over the country average.
Google News fans in India are most concentrated in Maharashtra (reach ~400K), Karnataka (reach ~300K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Google News itself, the audience over-indexes on Communications satellite (17.77×), Bonnie Wright (48.53×), Sharjeel Khan (47.29×), and Google Photos (9.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Google News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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