A data profile of the people who buy, follow and care about X in India — modelled from more than twelve digital signal sources. X has an estimated audience of 16,633,356 people in India.
The average X fan in India is 30.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Bhojpuri language, Virtual private network, Proxy server, with strongest over-indexing on Bhojpuri language (1.74× the country average).
Demographically, the X audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical X fan in India is more male, around 30.3 years old, with strong Tradition tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the X profile in India.
28.3% are female, 71.7% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 30.3 |
| Estimated audience size | 16,633,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide X audience comes from India.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~40K | 3.07× | |
| 02 | Tamil Nadu | ~600K | 1.57× | |
| 03 | Rajasthan | ~500K | 1.31× | |
| 04 | Andhra Pradesh | ~300K | 1.28× | |
| 05 | Telangana | ~300K | 1.24× | |
| 06 | Bihar | ~400K | 1.23× | |
| 07 | Jammu and Kashmir | ~90K | 1.23× | |
| 08 | Odisha | ~200K | 1.14× | |
| 09 | Karnataka | ~400K | 1.09× | |
| 10 | Jharkhand | ~100K | 1.05× | |
| 11 | Uttar Pradesh | ~800K | 1.04× | |
| 12 | Uttarakhand | ~80K | 1.00× | |
| 13 | Assam | ~200K | 0.97× | |
| 14 | Nagaland | ~10K | 0.95× | |
| 15 | Maharashtra | ~800K | 0.92× | |
| 16 | Madhya Pradesh | ~300K | 0.91× | |
| 17 | Tripura | ~20K | 0.91× | |
| 18 | West Bengal | ~400K | 0.87× | |
| 19 | Haryana | ~200K | 0.82× | |
| 20 | Chhattisgarh | ~90K | 0.82× | |
| 21 | Manipur | ~20K | 0.80× | |
| 22 | Himachal Pradesh | ~50K | 0.73× | |
| 23 | Gujarat | ~300K | 0.69× | |
| 24 | Kerala | ~200K | 0.69× | |
| 25 | Goa | ~10K | 0.67× | |
| 26 | Punjab (region) | ~100K | 0.59× | |
| 27 | Meghalaya | ~10K | 0.56× | |
| 28 | Arunachal Pradesh | ~5K | 0.52× | |
| 29 | Sikkim | ~3K | 0.37× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bihari languages | Politics & Society | 2.55× | ||
| 02 | Making Friends | Games | 2.51× | ||
| 03 | Voice chat | Technology & Electronics | 2.48× | ||
| 04 | viki | Movies & TV | 2.05× | ||
| 05 | Trending Videos | Internet & Social Media | 1.98× | ||
| 06 | Proxy server | Internet & Social Media | 1.96× | ||
| 07 | Corruption awareness | Politics & Society | 1.86× | ||
| 08 | Begusarai | Travel & Leisure | 1.81× | ||
| 09 | Crime Patrol (TV series) | Movies & TV | 1.77× | ||
| 10 | Bhojpuri language | Politics & Society | 1.74× | ||
| 11 | Wild fisheries | Travel & Leisure | 1.73× | ||
| 12 | H.E.L.P. | Movies & TV | 1.73× | ||
| 13 | Spearfishing | Sports | 1.67× | ||
| 14 | Virtual private network | Technology & Electronics | 1.65× | ||
| 15 | Jeddah | Politics & Society | 1.64× | ||
| 16 | Kinesiology | Health | 1.58× | ||
| 17 | Monkey | Pets & Animals | 1.54× | ||
| 18 | Haryanvi language | Politics & Society | 1.53× | ||
| 19 | Bhojpuri cinema | Movies & TV | 1.52× | ||
| 20 | Fast bowling | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Social Media Usage | JOY | 0.72× | |
| Need for Security | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.34× | |
| Risk Appetite | THRILL | 0.37× | |
| Design Affinity | PREMIUM | 0.39× |
X has an estimated audience of 16,633,356 people in India, concentrated in Uttar Pradesh and Maharashtra.
28.3% of X fans are female, 71.7% are male, with an average age of 30.3 years.
X fans show strongest brand affinity for Bhojpuri language (1.74×), Virtual private network (1.65×), and Proxy server (1.96×) over the country average.
X fans in India are most concentrated in Uttar Pradesh (reach ~800K), Maharashtra (reach ~800K), and Tamil Nadu (reach ~600K). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Virtual private network (1.65×), Proxy server (1.96×), Kinesiology (1.58×), and Bihari languages (2.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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