A data profile of the people who buy, follow and care about Flipkart in India — modelled from more than twelve digital signal sources. Flipkart has an estimated audience of 25,073,823 people in India.
The average Flipkart fan in India is 30.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Bihar, Maharashtra.
Top brand affinities include Subscription business model, Online marketplace, FirstCry.com, with strongest over-indexing on Subscription business model (1.58× the country average).
Demographically, the Flipkart audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Social Media Usage, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Flipkart fan in India is more male, around 30.7 years old, with strong Social Media Usage tendencies and a notable affinity for Subscription business model.
The key figures that characterise the Flipkart profile in India.
32.5% are female, 67.5% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 30.7 |
| Estimated audience size | 25,073,823 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Flipkart audience comes from India.
| Country | Share |
|---|---|
| India | 55.6% |
| United States | 8.3% |
| United Arab Emirates | 3.5% |
Where the Flipkart audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~1M | 2.27× | |
| 02 | Jharkhand | ~400K | 1.78× | |
| 03 | Uttar Pradesh | ~2M | 1.57× | |
| 04 | Odisha | ~400K | 1.45× | |
| 05 | Assam | ~300K | 1.31× | |
| 06 | West Bengal | ~1M | 1.27× | |
| 07 | Chhattisgarh | ~200K | 1.26× | |
| 08 | Tripura | ~40K | 1.24× | |
| 09 | Madhya Pradesh | ~600K | 1.19× | |
| 10 | Meghalaya | ~30K | 1.17× | |
| 11 | Himachal Pradesh | ~100K | 0.98× | |
| 12 | Haryana | ~300K | 0.93× | |
| 13 | Rajasthan | ~500K | 0.92× | |
| 14 | Uttarakhand | ~100K | 0.87× | |
| 15 | Andhra Pradesh | ~300K | 0.84× | |
| 16 | Maharashtra | ~1M | 0.81× | |
| 17 | Sikkim | ~9K | 0.80× | |
| 18 | Nagaland | ~10K | 0.79× | |
| 19 | Tamil Nadu | ~500K | 0.76× | |
| 20 | Goa | ~20K | 0.76× | |
| 21 | Gujarat | ~500K | 0.74× | |
| 22 | Mizoram | ~10K | 0.74× | |
| 23 | Telangana | ~300K | 0.73× | |
| 24 | Kerala | ~300K | 0.72× | |
| 25 | Arunachal Pradesh | ~10K | 0.71× | |
| 26 | Karnataka | ~400K | 0.65× | |
| 27 | Jammu and Kashmir | ~70K | 0.62× | |
| 28 | Punjab (region) | ~200K | 0.59× | |
| 29 | Manipur | ~20K | 0.56× |
The strongest cross-interests of the Flipkart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mi | Technology & Electronics | 1.75× | ||
| 02 | Flea market | Home & Garden | 1.71× | ||
| 03 | Maybelline | Beauty & Wellness | 1.63× | ||
| 04 | Cricbuzz | Sports | 1.62× | ||
| 05 | gold necklaces | Fashion & Accessoires | 1.60× | ||
| 06 | Texas HoldEm Poker | Games | 1.59× | ||
| 07 | Subscription business model | Shopping | 1.58× | ||
| 08 | Uno (card game) | Games | 1.56× | ||
| 09 | Health And Beauty | Beauty & Wellness | 1.54× | ||
| 10 | FirstCry.com | Shopping | 1.53× | ||
| 11 | Samantha Ruth Prabhu | Movies & TV | 1.52× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 1.52× | ||
| 13 | High Stakes Gambling | Games | 1.52× | ||
| 14 | GRT Jewellers | Fashion & Accessoires | 1.52× | ||
| 15 | Crochet | Home & Garden | 1.51× | ||
| 16 | Child development | Business & Career | 1.51× | ||
| 17 | Lace | Fashion & Accessoires | 1.51× | ||
| 18 | Parimutuel betting | Games | 1.51× | ||
| 19 | stay at home mom | Kids & Family | 1.51× | ||
| 20 | Online marketplace | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Community Orientation | OPEN | 1.06× | |
| Creativity | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Sustainability | BALANCE | 0.83× | |
| Sports Activity | POWER | 0.87× |
Flipkart has an estimated audience of 25,073,823 people in India, concentrated in Uttar Pradesh and Bihar.
32.5% of Flipkart fans are female, 67.5% are male, with an average age of 30.7 years.
Flipkart fans show strongest brand affinity for Subscription business model (1.58×), Online marketplace (1.5×), and FirstCry.com (1.53×) over the country average.
Flipkart fans in India are most concentrated in Uttar Pradesh (reach ~2M), Bihar (reach ~1M), and Maharashtra (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Flipkart itself, the audience over-indexes on Online marketplace (1.5×), FirstCry.com (1.53×), Samantha Ruth Prabhu (1.52×), and Crochet (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Flipkart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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