Flipkart Audience in United States

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Flipkart has an estimated audience of 3,574,997 people in United States. 58.5% are female, 41.5% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Personalised Gifts, Indian Premier League, Tanishq, Luxury Lifestyle, Zoom (TV channel).

The average Flipkart fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Personalised Gifts, Indian Premier League, Tanishq, with strongest over-indexing on Personalised Gifts (36.16× the country average). Demographically, the Flipkart audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of Flipkart fans

Demographic split for Flipkart audience in United States
MetricValue
Female58.5%
Male41.5%
Average age33.1
Estimated audience size3,574,997

Audience persona

The typical Flipkart fan in United States is more female, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Personalised Gifts.

Top regions in United States

Top regions ranked by reach for Flipkart in United States
RegionReachAffinity
California561,9821.43×
Texas544,9981.77×
New York251,4341.26×
Florida238,3390.98×
New Jersey225,8562.48×
Georgia192,1801.75×
Illinois178,6791.5×
Virginia171,4561.97×
Washington135,9531.9×
North Carolina129,1671.2×
Pennsylvania119,1460.99×
Ohio115,0101.04×
Michigan101,9631.09×
Massachusetts88,1551.25×
Arizona70,3360.96×
Missouri70,1911.22×
Tennessee64,3860.9×
Indiana62,2840.95×
Maryland57,0760.93×
Oregon48,9851.2×
Colorado47,3760.84×
Minnesota42,3080.83×
Arkansas42,1641.43×
Connecticut42,0651.17×
South Carolina40,9900.76×
Wisconsin40,0490.74×
Kansas38,7191.37×
Kentucky35,6720.8×
Louisiana33,0900.72×
Alabama32,4810.65×
Oklahoma28,9800.73×
Iowa28,8040.98×
Nevada22,5540.65×
Washington, District of Columbia21,3341.99×
Mississippi20,4890.7×
Utah19,6310.61×
Nebraska14,6360.82×
Delaware12,9251.31×
New Hampshire12,1860.87×
West Virginia9,8870.59×
Idaho9,8470.55×
New Mexico9,2800.52×
Rhode Island8,3540.73×
Hawaii6,2350.41×
Maine5,7180.45×
South Dakota4,8410.59×
Montana4,5140.46×
Alaska4,1590.54×
North Dakota3,9960.54×
Vermont2,5900.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flipkart audience
BrandAffinityCategory
Personalised Gifts36.16×Home & Garden
Indian Premier League12.06×Sports
Tanishq49.33×Fashion & Accessoires
Luxury Lifestyle12.67×Shopping
Zoom (TV channel)8.95×Technology & Electronics
Indian Premier League20.44×Sports
Kalyan Jewellers54.25×Fashion & Accessoires
Unique Gifts10.45×Shopping
Sari-sari store22.68×Shopping
Kalamkari51.58×Home & Garden
Asia Cup17.69×Sports
Pernia's Pop-Up Shop54.56×Music & Radio
Global Desi61.5×Shopping
BSE SENSEX38.27×Business & Career
Sari12.94×Fashion & Accessoires
Chennai Super Kings28.64×Sports
Cash on delivery23.89×Business & Career
HDFC Bank44.5×Business & Career
Plus (telecommunications Poland)42.91×Technology & Electronics
Indeed.com3.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flipkart audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
Luxury OrientationPREMIUM1.38
Design AffinityPREMIUM1.37
Sports ActivityPOWER1.36
Price SensitivityPREMIUM1.35
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Flipkart
CountryShare
India56.0%
United States8.0%
United Arab Emirates3.3%

See Flipkart audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does Flipkart have in United States?

Flipkart has an estimated audience of 3,574,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Flipkart fans?

58.5% of Flipkart fans are female, 41.5% are male, with an average age of 33.1 years.

Which brands do Flipkart fans like most?

Flipkart fans show strongest brand affinity for Personalised Gifts (36.16×), Indian Premier League (12.06×), and Tanishq (49.33×) over the country average.

Where do Flipkart fans live in United States?

Flipkart fans in United States are most concentrated in California (reach 561,982), Texas (reach 544,998), and New York (reach 251,434). These three regions account for the largest share of the active audience.

What other brands do Flipkart fans also like?

Beyond Flipkart itself, the audience over-indexes on Indian Premier League (12.06×), Tanishq (49.33×), Luxury Lifestyle (12.67×), and Zoom (TV channel) (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flipkart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.