Rascasse Audience Intelligence

Flipkart Audience in United States

A data profile of the people who buy, follow and care about Flipkart in United States — modelled from more than twelve digital signal sources. Flipkart has an estimated audience of 3,736,185 people in United States.

#4among Marketplace in United States#229among Website / Newspaper / Magazine in United States#180in Shopping

The average Flipkart fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Personalised Gifts, Tanishq, Luxury Lifestyle, with strongest over-indexing on Personalised Gifts (36.16× the country average).

Demographically, the Flipkart audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flipkart fan in United States is more female, around 33.1 years old, with strong Individualism tendencies and a notable affinity for Personalised Gifts.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flipkart profile in United States.

Audience size
3.7M
in United States
Gender
58.5%♀
41.5% male
Age
33.1
average years
Country rank
#8519
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+108%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Flipkart

58.5% are female, 41.5% are male, average age 33.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Flipkart audience in United States
MetricValue
Female58.5%
Male41.5%
Average age33.1
Estimated audience size3,736,185
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Flipkart audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Flipkart audience comes from United States.

Worldwide audience distribution share by country for Flipkart
CountryShare
India55.6%
United States8.3%
United Arab Emirates3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flipkart audience in United States is strongest.

Fig. 05

Top regions by affinity

Flipkart fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K2.38×
02Kansas~70K2.32×
03New Jersey~200K1.85×
04Washington, District of Columbia~20K1.62×
05New York~300K1.52×
06Georgia~200K1.46×
07Virginia~100K1.46×
08Washington~100K1.42×
09Texas~400K1.33×
10California~500K1.26×
11Illinois~100K1.24×
12Louisiana~60K1.20×
13Arkansas~30K1.18×
14Florida~300K1.15×
15Delaware~10K1.14×
16Tennessee~80K1.12×
17North Carolina~100K1.11×
18Connecticut~40K1.07×
19Mississippi~30K1.06×
20Missouri~60K1.04×
21Colorado~60K1.04×
22Ohio~100K1.01×
23Massachusetts~70K1.01×
24Kentucky~40K0.99×
25Pennsylvania~100K0.97×
26Michigan~90K0.95×
27Indiana~60K0.93×
28Maryland~60K0.93×
29South Carolina~50K0.90×
30Alabama~40K0.90×
31Oregon~40K0.90×
32Arizona~60K0.88×
33Iowa~30K0.87×
34West Virginia~10K0.86×
35South Dakota~7K0.84×
36New Hampshire~10K0.79×
37Oklahoma~30K0.77×
38Rhode Island~9K0.76×
39Minnesota~40K0.74×
40Wisconsin~40K0.73×
41Nebraska~10K0.73×
42Idaho~10K0.73×
43Alaska~6K0.73×
44Nevada~20K0.69×
45North Dakota~5K0.68×
46Utah~20K0.63×
47Montana~6K0.63×
48New Mexico~10K0.62×
49Maine~7K0.56×
50Hawaii~7K0.48×
Fig. 06

Affinity by region

Affinity by region — Flipkart, United States
0.48×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flipkart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flipkart audience
#·InterestCategoryAffinity×
01Global DesiShopping61.50×
02Kalyan JewellersFashion & Accessoires54.25×
03KalamkariHome & Garden51.58×
04TanishqFashion & Accessoires49.33×
05HDFC BankBusiness & Career44.50×
06Plus (telecommunications Poland)Technology & Electronics42.91×
07Trisha (actress)Movies & TV38.50×
08BSE SENSEXBusiness & Career38.27×
09Personalised GiftsHome & Garden36.16×
10Chennai Super KingsSports28.64×
11Deepika PadukoneMovies & TV25.20×
12Cash on deliveryBusiness & Career23.89×
13Sari-sari storeShopping22.68×
14Indian Premier LeagueSports20.44×
15SariFashion & Accessoires12.94×
16Luxury LifestyleShopping12.67×
17Unique GiftsShopping10.45×
18Birthday GiftsKids & Family10.45×
19Zoom (TV channel)Technology & Electronics8.95×
20Indeed.comBusiness & Career3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flipkart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flipkart audience · What stands out
TraitClusterDeviationScore
IndividualismJOY9.47×
Luxury OrientationPREMIUM2.45×
MindfulnessBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flipkart audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
PatriotismCONSERVATISM0.65×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flipkart have in United States?

Flipkart has an estimated audience of 3,736,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flipkart fans?

58.5% of Flipkart fans are female, 41.5% are male, with an average age of 33.1 years.

03

Which brands do Flipkart fans like most?

Flipkart fans show strongest brand affinity for Personalised Gifts (36.16×), Tanishq (49.33×), and Luxury Lifestyle (12.67×) over the country average.

04

Where do Flipkart fans live in United States?

Flipkart fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Flipkart fans also like?

Beyond Flipkart itself, the audience over-indexes on Tanishq (49.33×), Luxury Lifestyle (12.67×), Zoom (TV channel) (8.95×), and Indian Premier League (20.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See Flipkart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flipkart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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