Savers Audience in United States

Savers logo

Savers has an estimated audience of 6,383,139 people in United States. 58.3% are female, 41.7% are male, average age 43.2. Top regions: California, Massachusetts, New York. Top brand affinities: My Bloody Valentine (film), Kijiji, Stars, Springboks, Katherine Moennig.

The average Savers fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, New York. Top brand affinities include My Bloody Valentine (film), Kijiji, Stars, with strongest over-indexing on My Bloody Valentine (film) (70.52× the country average). Demographically, the Savers audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of Savers fans

Demographic split for Savers audience in United States
MetricValue
Female58.3%
Male41.7%
Average age43.2
Estimated audience size6,383,139

Audience persona

The typical Savers fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for My Bloody Valentine (film).

Top regions in United States

Top regions ranked by reach for Savers in United States
RegionReachAffinity
California771,8491.1×
Massachusetts625,1804.97×
New York296,2620.83×
Utah271,0314.74×
Minnesota234,0572.56×
Arizona175,7531.35×
Nevada173,8882.82×
Missouri173,1621.68×
Illinois169,7080.8×
Rhode Island144,8827.13×
Connecticut133,7582.09×
New Mexico133,6954.18×
Texas129,9190.24×
Ohio92,6150.47×
Kansas91,8161.83×
Hawaii90,2573.29×
New Hampshire85,9913.42×
Maryland64,6810.59×
Virginia58,7000.38×
Idaho50,9751.59×
Wisconsin26,4890.28×
Arkansas23,7840.45×
Florida22,8790.05×
South Dakota17,3111.17×
Pennsylvania14,1880.07×
Washington12,7730.1×
North Dakota12,2950.94×
Georgia12,2190.06×
New Jersey11,1690.07×
North Carolina9,8550.05×
Maine8,7190.38×
Colorado8,2560.08×
Indiana7,0520.06×
Michigan6,9060.04×
Oklahoma6,1950.09×
Tennessee5,9930.05×
Oregon5,8760.08×
South Carolina4,4370.05×
Louisiana4,3780.05×
Kentucky3,5060.04×
Iowa3,2810.06×
Washington, District of Columbia3,1560.16×
Alabama2,9510.03×
Nebraska2,0270.06×
Vermont1,9740.18×
Mississippi1,7110.03×
West Virginia1,2400.04×
Delaware9140.05×
Montana8630.05×
Alaska7210.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Savers audience
BrandAffinityCategory
My Bloody Valentine (film)70.52×Movies & TV
Kijiji34.77×Shopping
Stars9.64×Music & Radio
Springboks56.93×Sports
Katherine Moennig39.4×Movies & TV
Lea DeLaria39.81×Movies & TV
Shazam (service)11.99×Music & Radio
Roger Milla89.65×Sports
Craigslist2.19×Shopping
Loving Annabelle51.57×Movies & TV
Dollar General1.94×Shopping
Warwickshire County Cricket Club68.36×Sports
Samira Wiley19.03×Fashion & Accessoires
Dollar Tree1.81×Shopping
Family Dollar2.85×Fashion & Accessoires
Tales from the Crypt14.34×Movies & TV
Rectify16.75×Movies & TV
Acrobatic gymnastics12.91×Sports
Subway1.85×Food & Beverages
Vidéotron49.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Savers audience
TraitClusterScore
Community OrientationOPEN1.68
Price SensitivityPREMIUM1.49
Family OrientationCONSERVATISM1.42
Urban LifestyleOPEN1.37
IndulgenceJOY1.36
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Savers
CountryShare
United States49.0%
United Kingdom25.4%
Australia11.7%

See Savers audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does Savers have in United States?

Savers has an estimated audience of 6,383,139 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Savers fans?

58.3% of Savers fans are female, 41.7% are male, with an average age of 43.2 years.

Which brands do Savers fans like most?

Savers fans show strongest brand affinity for My Bloody Valentine (film) (70.52×), Kijiji (34.77×), and Stars (9.64×) over the country average.

Where do Savers fans live in United States?

Savers fans in United States are most concentrated in California (reach 771,849), Massachusetts (reach 625,180), and New York (reach 296,262). These three regions account for the largest share of the active audience.

What other brands do Savers fans also like?

Beyond Savers itself, the audience over-indexes on Kijiji (34.77×), Stars (9.64×), Springboks (56.93×), and Katherine Moennig (39.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Savers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.