Rascasse Audience Intelligence

Savers Audience in United States

A data profile of the people who buy, follow and care about Savers in United States — modelled from more than twelve digital signal sources. Savers has an estimated audience of 6,628,977 people in United States.

#2among Marketplace in United States#138among Website / Newspaper / Magazine in United States#138in Shopping

The average Savers fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Massachusetts, New York.

Top brand affinities include My Bloody Valentine (film), Kijiji, Stars, with strongest over-indexing on My Bloody Valentine (film) (70.52× the country average).

Demographically, the Savers audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Savers fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for My Bloody Valentine (film).

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Savers profile in United States.

Audience size
6.6M
in United States
Gender
58.3%♀
41.7% male
Age
43.2
average years
Country rank
#5253
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Savers

58.3% are female, 41.7% are male, average age 43.2.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Savers audience in United States
MetricValue
Female58.3%
Male41.7%
Average age43.2
Estimated audience size6,628,977
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Savers audience in United States
Age bracketShare%
16-197%
20-2922%
30-3921%
40-4921%
50+28%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Savers audience comes from United States.

Worldwide audience distribution share by country for Savers
CountryShare
United States46.6%
United Kingdom24.0%
Australia11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Savers audience in United States is strongest.

Fig. 05

Top regions by affinity

Savers fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~100K7.33×
02Massachusetts~600K4.80×
03Utah~300K4.53×
04New Mexico~100K4.12×
05New Hampshire~90K3.42×
06Hawaii~90K3.31×
07Nevada~200K2.94×
08Minnesota~200K2.47×
09Missouri~200K2.02×
10Connecticut~100K1.98×
11Kansas~100K1.95×
12Idaho~50K1.54×
13Arizona~200K1.51×
14South Dakota~20K1.19×
15California~800K1.12×
16North Dakota~10K1.06×
17New York~300K0.85×
18Illinois~200K0.77×
19Maryland~80K0.69×
20Virginia~80K0.53×
21Ohio~80K0.42×
22Alaska~6K0.41×
23Wyoming~4K0.41×
24Arkansas~20K0.39×
25Montana~6K0.35×
26Maine~8K0.33×
27Delaware~5K0.29×
28Mississippi~10K0.26×
29Wisconsin~20K0.25×
30West Virginia~6K0.21×
31Texas~100K0.20×
32Washington, District of Columbia~4K0.20×
33Nebraska~6K0.19×
34Alabama~10K0.16×
35Iowa~8K0.15×
36Kentucky~10K0.14×
37Louisiana~10K0.13×
38Oklahoma~9K0.13×
39South Carolina~10K0.12×
40Oregon~8K0.12×
41Pennsylvania~20K0.11×
42Tennessee~10K0.10×
43Washington~10K0.10×
44Indiana~10K0.10×
45Colorado~10K0.10×
46Georgia~20K0.08×
47North Carolina~20K0.08×
48Michigan~10K0.08×
49New Jersey~10K0.08×
50Florida~20K0.06×
Fig. 06

Affinity by region

Affinity by region — Savers, United States
0.06×1.00×7.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Savers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Savers audience
#·InterestCategoryAffinity×
01Roger MillaSports89.65×
02My Bloody Valentine (film)Movies & TV70.52×
03Warwickshire County Cricket ClubSports68.36×
04SpringboksSports56.93×
05Loving AnnabelleMovies & TV51.57×
06VidéotronTechnology & Electronics49.67×
07Lea DeLariaMovies & TV39.81×
08Katherine MoennigMovies & TV39.40×
09KijijiShopping34.77×
10Samira WileyFashion & Accessoires19.03×
11RectifyMovies & TV16.75×
12Tales from the CryptMovies & TV14.34×
13Acrobatic gymnasticsSports12.91×
14Shazam (service)Music & Radio11.99×
15StarsMusic & Radio9.64×
16Family DollarFashion & Accessoires2.85×
17Dollar GeneralShopping1.94×
18Nordstrom rackFashion & Accessoires1.93×
19SubwayFood & Beverages1.85×
20Dollar TreeShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Savers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Savers audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Career OrientationPOWER1.31×
Price SensitivityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Savers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
Sports ActivityPOWER1.00×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Savers have in United States?

Savers has an estimated audience of 6,628,977 people in United States, concentrated in California and Massachusetts.

02

What is the gender split and age of Savers fans?

58.3% of Savers fans are female, 41.7% are male, with an average age of 43.2 years.

03

Which brands do Savers fans like most?

Savers fans show strongest brand affinity for My Bloody Valentine (film) (70.52×), Kijiji (34.77×), and Stars (9.64×) over the country average.

04

Where do Savers fans live in United States?

Savers fans in United States are most concentrated in California (reach ~800K), Massachusetts (reach ~600K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Savers fans also like?

Beyond Savers itself, the audience over-indexes on Kijiji (34.77×), Stars (9.64×), Springboks (56.93×), and Katherine Moennig (39.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See Savers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Savers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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