Rascasse Audience Intelligence

Kijiji Audience in United States

A data profile of the people who buy, follow and care about Kijiji in United States — modelled from more than twelve digital signal sources. Kijiji has an estimated audience of 981,470 people in United States.

#739among Website / Newspaper / Magazine in United States#379in Shopping

The average Kijiji fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Oodle, EBay, Reddit, with strongest over-indexing on Oodle (4025.97× the country average).

Demographically, the Kijiji audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kijiji fan in United States is more female, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Oodle.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kijiji profile in United States.

Audience size
981K
in United States
Gender
55.1%♀
44.9% male
Age
39.2
average years
Country rank
#23975
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kijiji

55.1% are female, 44.9% are male, average age 39.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Kijiji audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.2
Estimated audience size981,470
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Kijiji audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Kijiji audience comes from United States.

Worldwide audience distribution share by country for Kijiji
CountryShare
Canada50.1%
United States6.7%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kijiji audience in United States is strongest.

Fig. 05

Top regions by affinity

Kijiji fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.40×
02North Dakota~4K1.96×
03Vermont~3K1.90×
04Maine~7K1.85×
05Montana~5K1.80×
06New York~90K1.57×
07Wyoming~2K1.42×
08Michigan~40K1.41×
09Washington~30K1.32×
10Kansas~10K1.32×
11Alaska~3K1.32×
12Florida~80K1.15×
13Hawaii~5K1.11×
14Louisiana~10K1.09×
15California~100K1.06×
16Oregon~10K1.06×
17Idaho~5K0.98×
18Arizona~20K0.97×
19Virginia~20K0.96×
20New Hampshire~4K0.95×
21Nevada~9K0.92×
22South Dakota~2K0.90×
23Georgia~30K0.88×
24Tennessee~20K0.88×
25Massachusetts~20K0.87×
26New Jersey~20K0.86×
27Texas~80K0.85×
28Minnesota~10K0.83×
29South Carolina~10K0.82×
30Illinois~30K0.81×
31Connecticut~8K0.80×
32Mississippi~7K0.80×
33Colorado~10K0.77×
34Utah~7K0.77×
35Ohio~20K0.76×
36Indiana~10K0.76×
37Maryland~10K0.76×
38West Virginia~4K0.76×
39Pennsylvania~30K0.75×
40Arkansas~6K0.75×
41Rhode Island~2K0.75×
42Nebraska~4K0.74×
43Oklahoma~8K0.73×
44Iowa~6K0.73×
45Missouri~10K0.72×
46Alabama~10K0.72×
47North Carolina~20K0.70×
48Kentucky~9K0.69×
49New Mexico~4K0.69×
50Wisconsin~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Kijiji, United States
0.68×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kijiji audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kijiji audience
#·InterestCategoryAffinity×
01OodleShopping4025.97×
02EBayShopping3.00×
03WrenchHome & Garden2.14×
04DrillHome & Garden2.10×
05Advance Auto PartsCars & Mobility2.10×
06Hand toolHome & Garden2.08×
07Old agePolitics & Society2.06×
08O'Reilly Auto PartsCars & Mobility2.05×
09Homo sapiensKids & Family2.05×
10RedditInternet & Social Media2.04×
11AutoZoneCars & Mobility1.98×
12BurlingtonFashion & Accessoires1.93×
13GodzillaMovies & TV1.90×
14MenardsHome & Garden1.86×
15GrandparentKids & Family1.82×
16Mitch McConnellPolitics & Society1.65×
17Hobby LobbyHome & Garden1.62×
18Lindsey GrahamPolitics & Society1.62×
19Dollar GeneralShopping1.59×
20Sam's ClubShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kijiji audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kijiji audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
Price SensitivityPREMIUM1.32×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kijiji audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.82×
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kijiji have in United States?

Kijiji has an estimated audience of 981,470 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kijiji fans?

55.1% of Kijiji fans are female, 44.9% are male, with an average age of 39.2 years.

03

Which brands do Kijiji fans like most?

Kijiji fans show strongest brand affinity for Oodle (4025.97×), EBay (3×), and Reddit (2.04×) over the country average.

04

Where do Kijiji fans live in United States?

Kijiji fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kijiji fans also like?

Beyond Kijiji itself, the audience over-indexes on EBay (3×), Reddit (2.04×), AutoZone (1.98×), and Mitch McConnell (1.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kijiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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