Kijiji Audience in United States
Kijiji has an estimated audience of 1,031,810 people in United States. 55.1% are female, 44.9% are male, average age 39.2. Top regions: California, New York, Florida. Top brand affinities: Oodle, EBay, Reddit, AutoZone, Hobby Lobby.
The average Kijiji fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Oodle, EBay, Reddit, with strongest over-indexing on Oodle (4025.97× the country average). Demographically, the Kijiji audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Kijiji fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 39.2 |
| Estimated audience size | 1,031,810 |
Audience persona
The typical Kijiji fan in United States is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Oodle.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,746 | 0.97× |
| New York | 97,264 | 1.69× |
| Florida | 80,804 | 1.16× |
| Texas | 75,928 | 0.86× |
| Michigan | 39,726 | 1.47× |
| Washington | 31,387 | 1.52× |
| Illinois | 29,232 | 0.85× |
| Virginia | 27,050 | 1.08× |
| Pennsylvania | 25,258 | 0.73× |
| Ohio | 24,672 | 0.78× |
| Georgia | 23,176 | 0.73× |
| Arizona | 22,950 | 1.09× |
| New Jersey | 22,926 | 0.87× |
| North Carolina | 22,137 | 0.71× |
| Massachusetts | 19,344 | 0.95× |
| Tennessee | 16,528 | 0.8× |
| Oregon | 13,981 | 1.18× |
| Minnesota | 13,073 | 0.88× |
| Maryland | 12,815 | 0.72× |
| Indiana | 12,708 | 0.67× |
| Colorado | 12,495 | 0.77× |
| Missouri | 11,613 | 0.7× |
| South Carolina | 11,604 | 0.75× |
| Nevada | 9,956 | 1× |
| Wisconsin | 9,842 | 0.63× |
| Alabama | 9,711 | 0.67× |
| Washington, District of Columbia | 8,929 | 2.88× |
| Maine | 8,388 | 2.27× |
| Kentucky | 8,247 | 0.64× |
| Connecticut | 7,901 | 0.76× |
| Louisiana | 7,648 | 0.57× |
| Oklahoma | 7,092 | 0.62× |
| Utah | 6,955 | 0.75× |
| Montana | 6,073 | 2.12× |
| Iowa | 5,879 | 0.69× |
| Kansas | 5,779 | 0.71× |
| Arkansas | 5,713 | 0.67× |
| Hawaii | 5,033 | 1.13× |
| Idaho | 4,934 | 0.95× |
| North Dakota | 4,798 | 2.26× |
| Mississippi | 4,426 | 0.52× |
| Vermont | 4,276 | 2.36× |
| New Hampshire | 3,707 | 0.91× |
| Nebraska | 3,518 | 0.68× |
| Alaska | 3,371 | 1.53× |
| New Mexico | 2,698 | 0.52× |
| West Virginia | 2,637 | 0.55× |
| Rhode Island | 1,961 | 0.6× |
| Delaware | 1,818 | 0.64× |
| South Dakota | 1,687 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oodle | 4025.97× | Shopping |
| EBay | 3× | Shopping |
| 2.04× | Internet & Social Media | |
| AutoZone | 1.98× | Cars & Mobility |
| Hobby Lobby | 1.62× | Home & Garden |
| Dollar General | 1.59× | Shopping |
| Craigslist | 1.69× | Shopping |
| Hand tool | 2.08× | Home & Garden |
| Grandparent | 1.82× | Kids & Family |
| Menards | 1.86× | Home & Garden |
| Godzilla | 1.9× | Movies & TV |
| Burlington | 1.93× | Fashion & Accessoires |
| Drill | 2.1× | Home & Garden |
| Wrench | 2.14× | Home & Garden |
| Homo sapiens | 2.05× | Kids & Family |
| Old age | 2.06× | Politics & Society |
| United Parcel Service | 1.68× | Business & Career |
| Advance Auto Parts | 2.1× | Cars & Mobility |
| O'Reilly Auto Parts | 2.05× | Cars & Mobility |
| J. C. Penney | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.9 |
| Risk Appetite | THRILL | 2.01 |
| Family Orientation | CONSERVATISM | 1.34 |
| Career Orientation | POWER | 1.31 |
| Urban Lifestyle | OPEN | 1.26 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 49.8% |
| United States | 7.0% |
| Japan | 6.2% |
See Kijiji audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Kijiji have in United States?
Kijiji has an estimated audience of 1,031,810 people in United States, concentrated in California and New York.
What is the gender split and age of Kijiji fans?
55.1% of Kijiji fans are female, 44.9% are male, with an average age of 39.2 years.
Which brands do Kijiji fans like most?
Kijiji fans show strongest brand affinity for Oodle (4025.97×), EBay (3×), and Reddit (2.04×) over the country average.
Where do Kijiji fans live in United States?
Kijiji fans in United States are most concentrated in California (reach 109,746), New York (reach 97,264), and Florida (reach 80,804). These three regions account for the largest share of the active audience.
What other brands do Kijiji fans also like?
Beyond Kijiji itself, the audience over-indexes on EBay (3×), Reddit (2.04×), AutoZone (1.98×), and Hobby Lobby (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kijiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.