Kijiji Audience in Germany
Kijiji has an estimated audience of 866,931 people in Germany. 47.6% are female, 52.4% are male, average age 35.2. Top regions: Berlin, Bayern, Brandenburg. Top brand affinities: Quoka, Kleinanzeigen, EBay, Tagesschau, Bauhaus.
The average Kijiji fan in Germany is 35.2 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Bayern, Brandenburg. Top brand affinities include Quoka, Kleinanzeigen, EBay, with strongest over-indexing on Quoka (7.92× the country average). Demographically, the Kijiji audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Kijiji fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 35.2 |
| Estimated audience size | 866,931 |
Audience persona
The typical Kijiji fan in Germany is balanced, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Quoka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 196,651 | 5.07× |
| Bayern | 84,500 | 0.61× |
| Brandenburg | 81,478 | 3.03× |
| Nordrhein-Westfalen | 69,896 | 0.37× |
| Schleswig-Holstein | 44,411 | 1.43× |
| Niedersachsen | 43,529 | 0.52× |
| Baden-Württemberg | 36,291 | 0.31× |
| Hessen | 30,041 | 0.45× |
| Sachsen | 27,324 | 0.64× |
| Hamburg | 20,571 | 1.05× |
| Mecklenburg-Vorpommern | 15,996 | 0.97× |
| Sachsen-Anhalt | 9,608 | 0.43× |
| Thüringen | 8,771 | 0.4× |
| Rheinland-Pfalz | 8,623 | 0.2× |
| Saarland | 2,780 | 0.26× |
| Bremen | 2,026 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quoka | 7.92× | Shopping |
| Kleinanzeigen | 4.81× | Shopping |
| EBay | 2.85× | Shopping |
| Tagesschau | 1.72× | Movies & TV |
| Bauhaus | 2.03× | Shopping |
| Java (programming language) | 7.2× | Technology & Electronics |
| Netto Marken-Discount | 1.87× | Shopping |
| AutoScout24 | 1.97× | Cars & Mobility |
| Gelbe Seiten | 6.31× | Business & Career |
| San Jose, California | 6.39× | Travel & Leisure |
| Obi (store) | 1.55× | Shopping |
| Wetter.com | 1.76× | Home & Garden |
| ImmoScout24 | 1.71× | Home & Garden |
| Gumtree | 12.04× | Home & Garden |
| Hornbach | 1.74× | Shopping |
| Kaufland | 1.52× | Shopping |
| Globus Baumarkt | 1.6× | Shopping |
| Aral AG | 1.54× | Cars & Mobility |
| Immowelt | 1.88× | Home & Garden |
| Google Maps | 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.8 |
| Community Orientation | OPEN | 1.42 |
| Need for Security | CONSERVATISM | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 49.8% |
| United States | 7.0% |
| Japan | 6.2% |
See Kijiji audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Kijiji have in Germany?
Kijiji has an estimated audience of 866,931 people in Germany, concentrated in Berlin and Bayern.
What is the gender split and age of Kijiji fans?
47.6% of Kijiji fans are female, 52.4% are male, with an average age of 35.2 years.
Which brands do Kijiji fans like most?
Kijiji fans show strongest brand affinity for Quoka (7.92×), Kleinanzeigen (4.81×), and EBay (2.85×) over the country average.
Where do Kijiji fans live in Germany?
Kijiji fans in Germany are most concentrated in Berlin (reach 196,651), Bayern (reach 84,500), and Brandenburg (reach 81,478). These three regions account for the largest share of the active audience.
What other brands do Kijiji fans also like?
Beyond Kijiji itself, the audience over-indexes on Kleinanzeigen (4.81×), EBay (2.85×), Tagesschau (1.72×), and Bauhaus (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kijiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.