Kleinanzeigen Audience in Germany
Kleinanzeigen has an estimated audience of 9,354,553 people in Germany. 51.3% are female, 48.7% are male, average age 39.8. Top brand affinities: Inductive charging, Goop, Goosebumps (film), Stradivarius, Progressive rock.
Top brand affinities include Inductive charging, Goop, Goosebumps (film), with strongest over-indexing on Inductive charging (17.75× the country average). Demographically, the Kleinanzeigen audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Kleinanzeigen fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.8 |
| Estimated audience size | 9,354,553 |
Audience persona
The typical Kleinanzeigen fan in Germany is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Inductive charging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Inductive charging | 17.75× | Home & Garden |
| Goop | 18.28× | Internet & Social Media |
| Goosebumps (film) | 13.05× | Movies & TV |
| Stradivarius | 1.92× | Shopping |
| Progressive rock | 1.81× | Music & Radio |
| Goof | 12.11× | Movies & TV |
| Haitian Vodou | 2.87× | Politics & Society |
| Corfu (regional unit) | 2.49× | Travel & Leisure |
| Gordita | 16.96× | Food & Beverages |
| Natural rubber | 1.68× | Cars & Mobility |
| Tracey Emin | 5.96× | Arts & Culture |
| Home Delivery | 1.68× | Food & Beverages |
| Emil Bulls | 8.35× | Music & Radio |
| County Leitrim | 4.02× | Travel & Leisure |
| Volvo V60 | 2.47× | Cars & Mobility |
| Katie Piper | 6.23× | Movies & TV |
| Esra Erol | 2.65× | Movies & TV |
| Emmendingen (district) | 6.59× | Travel & Leisure |
| Song Il-gook | 13.51× | Movies & TV |
| Theocracy | 4.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Sustainability | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 1.3% |
| Poland | 0.9% |
See Kleinanzeigen audiences in other countries
More Shopping audiences in Germany
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- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kleinanzeigen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.