Kleinanzeigen Audience in Germany
A data profile of the people who buy, follow and care about Kleinanzeigen in Germany — modelled from more than twelve digital signal sources. Kleinanzeigen has an estimated audience of 8,863,220 people in Germany.
The average Kleinanzeigen fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Moodle, Tagesschau, Love Actually, with strongest over-indexing on Moodle (7.1× the country average).
Demographically, the Kleinanzeigen audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kleinanzeigen fan in Germany is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Moodle.
At a glance
The key figures that characterise the Kleinanzeigen profile in Germany.
Search interest · 12-month trend
Audience demographics of Kleinanzeigen
53.2% are female, 46.8% are male, average age 37.8.
Gender split
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 37.8 |
| Estimated audience size | 8,863,220 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Kleinanzeigen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 82.7% |
| Switzerland | 1.4% |
| Austria | 1.3% |
Geography
Where the Kleinanzeigen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~1M | 1.27× | |
| 02 | Schleswig-Holstein | ~400K | 1.22× | |
| 03 | Rheinland-Pfalz | ~500K | 1.18× | |
| 04 | Bayern | ~1.5M | 1.15× | |
| 05 | Baden-Württemberg | ~1.5M | 1.06× | |
| 06 | Saarland | ~100K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~2M | 1.05× | |
| 08 | Thüringen | ~200K | 1.05× | |
| 09 | Brandenburg | ~300K | 0.96× | |
| 10 | Sachsen | ~400K | 0.95× | |
| 11 | Hessen | ~600K | 0.94× | |
| 12 | Sachsen-Anhalt | ~200K | 0.88× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.88× | |
| 14 | Bremen | ~60K | 0.86× | |
| 15 | Hamburg | ~200K | 0.78× | |
| 16 | Berlin | ~300K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kleinanzeigen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moodle | Technology & Electronics | 7.10× | ||
| 02 | Love Actually | Movies & TV | 6.14× | ||
| 03 | Earth Day | Politics & Society | 6.13× | ||
| 04 | New Year's Eve | Home & Garden | 4.06× | ||
| 05 | Ethical consumerism | Shopping | 3.14× | ||
| 06 | Fundraising | Business & Career | 3.04× | ||
| 07 | Telegram | Internet & Social Media | 2.69× | ||
| 08 | Focus | News | 2.30× | ||
| 09 | Esso | Cars & Mobility | 2.26× | ||
| 10 | Western Union | Business & Career | 2.25× | ||
| 11 | Vacations | Travel & Leisure | 2.02× | ||
| 12 | Volunteering | Politics & Society | 2.00× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 1.97× | ||
| 14 | Tagesschau | Movies & TV | 1.89× | ||
| 15 | Netto Marken-Discount | Shopping | 1.87× | ||
| 16 | Nature | Home & Garden | 1.79× | ||
| 17 | RTL Television | Movies & TV | 1.74× | ||
| 18 | Family | Kids & Family | 1.65× | ||
| 19 | German language | Politics & Society | 1.54× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.51× |
Personality of the Kleinanzeigen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.23× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Sustainability | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.90× | |
| Risk Appetite | THRILL | 1.01× | |
| Individualism | JOY | 1.04× |
Frequently asked questions
How many fans does Kleinanzeigen have in Germany?
Kleinanzeigen has an estimated audience of 8,863,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kleinanzeigen fans?
53.2% of Kleinanzeigen fans are female, 46.8% are male, with an average age of 37.8 years.
Which brands do Kleinanzeigen fans like most?
Kleinanzeigen fans show strongest brand affinity for Moodle (7.1×), Tagesschau (1.89×), and Love Actually (6.14×) over the country average.
Where do Kleinanzeigen fans live in Germany?
Kleinanzeigen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Kleinanzeigen fans also like?
Beyond Kleinanzeigen itself, the audience over-indexes on Tagesschau (1.89×), Love Actually (6.14×), Netto Marken-Discount (1.87×), and Family (1.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
See Kleinanzeigen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kleinanzeigen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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