Kleinanzeigen Audience in Germany
Kleinanzeigen has an estimated audience of 9,354,553 people in Germany. 51.3% are female, 48.7% are male, average age 39.8. Top brand affinities: Adriana Lima, Nathan Fillion, Courteney Cox, Moodle, tom waits.
Top brand affinities include Adriana Lima, Nathan Fillion, Courteney Cox, with strongest over-indexing on Adriana Lima (18.03× the country average). Demographically, the Kleinanzeigen audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Kleinanzeigen fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.8 |
| Estimated audience size | 9,354,553 |
Audience persona
The typical Kleinanzeigen fan in Germany is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Adriana Lima.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adriana Lima | 18.03× | Fashion & Accessoires |
| Nathan Fillion | 14.64× | Movies & TV |
| Courteney Cox | 18.28× | Movies & TV |
| Moodle | 6.92× | Technology & Electronics |
| tom waits | 20.59× | Movies & TV |
| Hapag-Lloyd | 13.38× | Travel & Leisure |
| Dirk Nowitzki | 13.51× | Sports |
| Western Union | 4.13× | Business & Career |
| Yann Sommer | 13.37× | Sports |
| Satire | 3.95× | Literature |
| Kate McKinnon | 21.83× | Movies & TV |
| RTL Television | 2.9× | Movies & TV |
| Pets | 1.59× | Pets & Animals |
| Hygiene | 2.73× | Beauty & Wellness |
| Joel Kinnaman | 14.69× | Movies & TV |
| Gary Moore | 19.8× | Music & Radio |
| Netto Marken-Discount | 1.79× | Shopping |
| Vacations | 2.14× | Travel & Leisure |
| German television comedy | 4.27× | Movies & TV |
| Automobiles | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Sustainability | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.34 |
| Indulgence | JOY | 1.32 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 1.3% |
| Poland | 0.9% |
See Kleinanzeigen audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kleinanzeigen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.