Fundraising Audience in Germany
Fundraising has an estimated audience of 4,068,503 people in Germany. 54.3% are female, 45.7% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Die Welt, Der Tagesspiegel, Telegram, Meme.
The average Fundraising fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Die Welt, Der Tagesspiegel, with strongest over-indexing on Spiegel Online (7.5× the country average). Demographically, the Fundraising audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Fundraising fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 42.0 |
| Estimated audience size | 4,068,503 |
Audience persona
The typical Fundraising fan in Germany is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 899,356 | 1.01× |
| Bayern | 657,425 | 1.01× |
| Baden-Württemberg | 560,646 | 1.01× |
| Niedersachsen | 443,125 | 1.12× |
| Hessen | 339,533 | 1.1× |
| Berlin | 262,254 | 1.44× |
| Sachsen | 191,690 | 0.96× |
| Schleswig-Holstein | 144,799 | 0.99× |
| Rheinland-Pfalz | 120,652 | 0.59× |
| Hamburg | 118,960 | 1.29× |
| Brandenburg | 117,876 | 0.93× |
| Thüringen | 95,664 | 0.92× |
| Sachsen-Anhalt | 88,625 | 0.84× |
| Mecklenburg-Vorpommern | 65,230 | 0.84× |
| Saarland | 41,903 | 0.84× |
| Bremen | 38,365 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 7.5× | News |
| Die Welt | 8.95× | News |
| Der Tagesspiegel | 8.34× | News |
| Telegram | 9× | Internet & Social Media |
| Meme | 9.28× | Internet & Social Media |
| Christmas | 7.38× | Kids & Family |
| Der Spiegel | 6.78× | News |
| Santa Claus | 9.76× | Kids & Family |
| FIFA World Cup | 3.66× | Sports |
| Friedrich Merz | 6.52× | Politics & Society |
| Recycling | 6.98× | Home & Garden |
| Christmas market | 9.06× | Food & Beverages |
| 3.77× | Internet & Social Media | |
| LGBT community | 8.83× | Politics & Society |
| UEFA Nations League | 8.16× | Sports |
| Home Alone (franchise) | 8.91× | Movies & TV |
| Christmas tree | 8.85× | Kids & Family |
| Christmas Eve | 7.83× | Kids & Family |
| Christmas decoration | 8.85× | Home & Garden |
| Die Zeit | 6.77× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.49 |
| Sports Activity | POWER | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.37 |
| Sustainability | BALANCE | 1.33 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 9.5% |
| Italy | 5.4% |
See Fundraising audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fundraising have in Germany?
Fundraising has an estimated audience of 4,068,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fundraising fans?
54.3% of Fundraising fans are female, 45.7% are male, with an average age of 42.0 years.
Which brands do Fundraising fans like most?
Fundraising fans show strongest brand affinity for Spiegel Online (7.5×), Die Welt (8.95×), and Der Tagesspiegel (8.34×) over the country average.
Where do Fundraising fans live in Germany?
Fundraising fans in Germany are most concentrated in Nordrhein-Westfalen (reach 899,356), Bayern (reach 657,425), and Baden-Württemberg (reach 560,646). These three regions account for the largest share of the active audience.
What other brands do Fundraising fans also like?
Beyond Fundraising itself, the audience over-indexes on Die Welt (8.95×), Der Tagesspiegel (8.34×), Telegram (9×), and Meme (9.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fundraising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.