Fundraising Audience in United States

Fundraising logo

Fundraising has an estimated audience of 26,376,329 people in United States. 53.9% are female, 46.1% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Business, United States, Family, Current events, Photography.

The average Fundraising fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business, United States, Family, with strongest over-indexing on Business (1.54× the country average). Demographically, the Fundraising audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Fundraising fans

Demographic split for Fundraising audience in United States
MetricValue
Female53.9%
Male46.1%
Average age46.0
Estimated audience size26,376,329

Audience persona

The typical Fundraising fan in United States is balanced, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Business.

Top regions in United States

Top regions ranked by reach for Fundraising in United States
RegionReachAffinity
California3,472,0231.2×
Texas2,542,1231.12×
Florida1,755,5640.98×
New York1,537,5141.04×
Pennsylvania961,7941.08×
Illinois924,0001.05×
Georgia896,2891.1×
North Carolina793,9981×
Ohio782,9070.96×
Michigan670,6950.97×
Virginia648,2881.01×
New Jersey630,1230.94×
Tennessee526,9951×
Maryland496,9331.1×
Indiana494,3921.03×
Washington492,6460.93×
Arizona491,4580.91×
Massachusetts490,0320.94×
Missouri431,4881.01×
South Carolina421,8491.06×
Alabama418,9131.14×
Wisconsin399,3001.01×
Kentucky381,5851.15×
Louisiana370,8001.09×
Minnesota363,7200.96×
Colorado355,8780.86×
Oklahoma336,9201.15×
Oregon298,2510.99×
Mississippi281,2751.29×
Connecticut255,5970.97×
Arkansas228,8511.05×
Kansas226,6901.09×
Iowa221,7591.02×
Nevada219,3390.86×
Utah180,9510.77×
Nebraska146,0791.1×
Hawaii142,4751.26×
West Virginia136,7941.11×
New Mexico133,7831.01×
Washington, District of Columbia122,4171.54×
Idaho111,9920.85×
New Hampshire79,0890.76×
Rhode Island76,8270.92×
Maine76,3230.81×
Delaware62,2480.86×
Montana60,0010.82×
South Dakota54,2880.89×
North Dakota49,4940.91×
Alaska40,7240.72×
Vermont38,6810.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fundraising audience
BrandAffinityCategory
Business1.54×Business & Career
United States1.55×Travel & Leisure
Family1.52×Kids & Family
Current events1.56×Arts & Culture
Photography1.52×Arts & Culture
Money1.84×Business & Career
U.S. state1.7×Travel & Leisure
Nature1.6×Home & Garden
Finance1.76×Business & Career
Donation2.89×Business & Career
Organization1.79×Business & Career
Rock music1.5×Music & Radio
Dogs1.56×Pets & Animals
Real estate1.54×Business & Career
Education1.51×Business & Career
Medicine1.62×Business & Career
Walmart1.57×Shopping
Nonprofit organization1.98×Politics & Society
Recipes1.51×Food & Beverages
Psychology1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fundraising audience
TraitClusterScore
Risk AppetiteTHRILL2.34
SustainabilityBALANCE1.6
Family OrientationCONSERVATISM1.6
Luxury OrientationPREMIUM1.54
Community OrientationOPEN1.46
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Fundraising
CountryShare
United States29.0%
United Kingdom9.5%
Italy5.4%

See Fundraising audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Fundraising have in United States?

Fundraising has an estimated audience of 26,376,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Fundraising fans?

53.9% of Fundraising fans are female, 46.1% are male, with an average age of 46.0 years.

Which brands do Fundraising fans like most?

Fundraising fans show strongest brand affinity for Business (1.54×), United States (1.55×), and Family (1.52×) over the country average.

Where do Fundraising fans live in United States?

Fundraising fans in United States are most concentrated in California (reach 3,472,023), Texas (reach 2,542,123), and Florida (reach 1,755,564). These three regions account for the largest share of the active audience.

What other brands do Fundraising fans also like?

Beyond Fundraising itself, the audience over-indexes on United States (1.55×), Family (1.52×), Current events (1.56×), and Photography (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fundraising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.