Rascasse Audience Intelligence

Fundraising Audience in United States

A data profile of the people who buy, follow and care about Fundraising in United States — modelled from more than twelve digital signal sources. Fundraising has an estimated audience of 26,376,329 people in United States.

#771among Topic in United States#135in Business & Career

The average Fundraising fan in United States is 46.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Business, United States, Family, with strongest over-indexing on Business (1.54× the country average).

Demographically, the Fundraising audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fundraising fan in United States is balanced, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Business.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fundraising profile in United States.

Audience size
26.4M
in United States
Gender
53.9%♀
46.1% male
Age
46.0
average years
Country rank
#1124
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fundraising fans

53.9% are female, 46.1% are male, average age 46.0.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Fundraising audience in United States
MetricValue
Female53.9%
Male46.1%
Average age46.0
Estimated audience size26,376,329
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Fundraising audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Fundraising audience comes from United States.

Worldwide audience distribution share by country for Fundraising
CountryShare
United States29.0%
United Kingdom9.5%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fundraising audience in United States is strongest.

Fig. 05

Top regions by affinity

Fundraising fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.34×
02Mississippi~300K1.27×
03Hawaii~100K1.25×
04California~3.5M1.17×
05Kentucky~400K1.15×
06Oklahoma~300K1.15×
07West Virginia~100K1.13×
08Texas~2.5M1.12×
09Kansas~200K1.10×
10Nebraska~100K1.10×
11Alabama~400K1.09×
12Louisiana~400K1.06×
13Arkansas~200K1.06×
14Georgia~900K1.05×
15Pennsylvania~900K1.04×
16Maryland~500K1.04×
17Oregon~300K1.04×
18Iowa~200K1.04×
19South Carolina~400K1.03×
20Ohio~800K1.02×
21Virginia~700K1.01×
22Tennessee~500K1.01×
23Indiana~500K1.01×
24Wisconsin~400K1.01×
25New Mexico~100K1.01×
26South Dakota~60K1.01×
27Missouri~400K0.99×
28Connecticut~300K0.99×
29Illinois~900K0.97×
30North Carolina~800K0.97×
31North Dakota~50K0.97×
32New York~1.5M0.95×
33New Jersey~600K0.95×
34Minnesota~400K0.94×
35Rhode Island~80K0.93×
36Michigan~600K0.92×
37Vermont~40K0.92×
38Florida~1.5M0.91×
39Idaho~100K0.91×
40Arizona~500K0.90×
41Washington~500K0.90×
42Montana~70K0.90×
43Delaware~70K0.90×
44Massachusetts~500K0.89×
45Maine~80K0.88×
46Alaska~50K0.88×
47Colorado~400K0.87×
48New Hampshire~90K0.85×
49Nevada~200K0.84×
50Utah~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Fundraising, United States
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fundraising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fundraising audience
#·InterestCategoryAffinity×
01DonationBusiness & Career2.89×
02Nonprofit organizationPolitics & Society1.98×
03MoneyBusiness & Career1.84×
04OrganizationBusiness & Career1.79×
05FinanceBusiness & Career1.76×
06U.S. stateTravel & Leisure1.70×
07MedicineBusiness & Career1.62×
08NatureHome & Garden1.60×
09PsychologyBusiness & Career1.59×
10WalmartShopping1.57×
11Current eventsArts & Culture1.56×
12DogsPets & Animals1.56×
13United StatesTravel & Leisure1.55×
14BusinessBusiness & Career1.54×
15Real estateBusiness & Career1.54×
16FamilyKids & Family1.52×
17PhotographyArts & Culture1.52×
18EducationBusiness & Career1.51×
19RecipesFood & Beverages1.51×
20Rock musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fundraising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fundraising audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.88×
DIY MentalityTHRILL1.53×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fundraising audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Pet OwnershipJOY0.99×
Urban LifestyleOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fundraising have in United States?

Fundraising has an estimated audience of 26,376,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fundraising fans?

53.9% of Fundraising fans are female, 46.1% are male, with an average age of 46.0 years.

03

Which brands do Fundraising fans like most?

Fundraising fans show strongest brand affinity for Business (1.54×), United States (1.55×), and Family (1.52×) over the country average.

04

Where do Fundraising fans live in United States?

Fundraising fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fundraising fans also like?

Beyond Fundraising itself, the audience over-indexes on United States (1.55×), Family (1.52×), Current events (1.56×), and Photography (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Fundraising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fundraising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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