Rascasse Audience Intelligence

Fundraising Audience in Brazil

A data profile of the people who buy, follow and care about Fundraising in Brazil — modelled from more than twelve digital signal sources. Fundraising has an estimated audience of 4,295,006 people in Brazil.

#1059among Topic in Brazil#221in Business & Career

The average Fundraising fan in Brazil is 45.5 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fundraising profile in Brazil.

Audience size
4.3M
in Brazil
Gender
54.4%♀
45.6% male
Age
45.5
average years
Country rank
#1584
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fundraising fans

54.4% are female, 45.6% are male, average age 45.5.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Fundraising audience in Brazil
MetricValue
Female54.4%
Male45.6%
Average age45.5
Estimated audience size4,295,006
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Fundraising audience in Brazil
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4925%
50+34%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Fundraising audience comes from Brazil.

Worldwide audience distribution share by country for Fundraising
CountryShare
United States29.0%
United Kingdom9.5%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fundraising audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Fundraising fans by region: top regions in Brazil
#RegionReachAffinity×
01São Paulo~1.5M1.35×
02Rio Grande do Norte~80K1.16×
03Rio de Janeiro~400K1.11×
04Federal District~80K1.10×
05Santa Catarina~200K1.08×
06Amapá~20K1.08×
07Roraima~10K1.08×
08Rio Grande do Sul~300K1.04×
09Acre~20K1.03×
10Tocantins~30K1.02×
11Rondônia~40K1.01×
12Sergipe~40K0.99×
13Amazonas~70K0.97×
14Alagoas~60K0.97×
15Mato Grosso do Sul~60K0.97×
16Piauí~60K0.97×
17Espírito Santo~90K0.96×
18Paraíba~80K0.95×
19Paraná~200K0.94×
20Pernambuco~200K0.94×
21Mato Grosso~80K0.94×
22Maranhão~100K0.93×
23Pará~100K0.92×
24Minas Gerais~400K0.91×
25Ceará~200K0.90×
26Goiás~100K0.90×
27Bahia~200K0.87×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Fundraising audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Fundraising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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