Music Audience in Brazil
Music has an estimated audience of 40,781,318 people in Brazil. 56.5% are female, 43.5% are male, average age 39.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Music fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Music audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Music fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.4 |
| Estimated audience size | 40,781,318 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 11,385,422 | 1.07× |
| Minas Gerais | 4,171,683 | 0.99× |
| Rio de Janeiro | 2,973,285 | 0.78× |
| Bahia | 2,743,514 | 1.02× |
| Paraná | 2,727,941 | 1.09× |
| Rio Grande do Sul | 2,273,501 | 0.94× |
| Santa Catarina | 2,128,724 | 1.14× |
| Pernambuco | 1,804,674 | 0.97× |
| Ceará | 1,626,362 | 0.91× |
| Goiás | 1,459,933 | 0.94× |
| Pará | 1,259,769 | 0.95× |
| Maranhão | 985,792 | 0.97× |
| Paraíba | 816,011 | 0.99× |
| Mato Grosso | 804,956 | 1.05× |
| Espírito Santo | 778,979 | 0.92× |
| Rio Grande do Norte | 670,630 | 0.99× |
| Amazonas | 655,924 | 0.93× |
| Mato Grosso do Sul | 632,023 | 1.06× |
| Alagoas | 582,551 | 0.98× |
| Federal District | 577,713 | 0.85× |
| Piauí | 546,494 | 0.96× |
| Sergipe | 444,412 | 1.05× |
| Rondônia | 371,645 | 1.09× |
| Tocantins | 274,334 | 1.02× |
| Amapá | 156,508 | 1.08× |
| Roraima | 148,927 | 1.29× |
| Acre | 137,784 | 0.97× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.21 |
| Early Adopter Mentality | POWER | 1.13 |
| Family Orientation | CONSERVATISM | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.1% |
| India | 5.8% |
See Music audiences in other countries
More Field of study audiences in Brazil
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
- Banking (22,779,073)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.