Rascasse Audience Intelligence

Music Audience in Brazil

Name: Music — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Music in Brazil — modelled from more than twelve digital signal sources. Music has an estimated audience of 40,781,318 people in Brazil.

#1among Field of study in Brazil #1among Topic in Brazil #1in Business & Career

The average Music fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music profile in Brazil.

Audience size

40.8M

in Brazil

Gender

56.5%♀

43.5% male

Age

39.4

average years

Country rank

#17

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Music fans

56.5% are female, 43.5% are male, average age 39.4.

Fig. 02

Gender split

56.5%

Female

43.5%

Male

Demographic split for Music audience in Brazil
Metric	Value
Female	56.5%
Male	43.5%
Average age	39.4
Estimated audience size	40,781,318

Fig. 03

Age distribution

Age distribution of the Music audience in Brazil
Age bracket	Share	%
16-19		19%
20-29		20%
30-39		20%
40-49		20%
50+		21%

Fig. 04

Worldwide distribution

5.2%

of the worldwide Music audience comes from Brazil.

Worldwide audience distribution share by country for Music
Country	Share
United States	23.1%
Japan	7.1%
India	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Music fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~100K	1.21×
02	Santa Catarina	~2M	1.14×
03	Paraná	~2.5M	1.09×
04	Rondônia	~400K	1.08×
05	São Paulo	~11M	1.07×
06	Mato Grosso do Sul	~600K	1.06×
07	Amapá	~200K	1.06×
08	Mato Grosso	~800K	1.05×
09	Sergipe	~400K	1.04×
10	Bahia	~2.5M	1.02×
11	Tocantins	~300K	1.01×
12	Minas Gerais	~4M	0.99×
13	Paraíba	~800K	0.99×
14	Rio Grande do Norte	~700K	0.99×
15	Alagoas	~600K	0.98×
16	Acre	~100K	0.98×
17	Pernambuco	~2M	0.97×
18	Maranhão	~1M	0.97×
19	Piauí	~500K	0.97×
20	Rio Grande do Sul	~2.5M	0.95×
21	Pará	~1.5M	0.95×
22	Goiás	~1.5M	0.94×
23	Amazonas	~700K	0.93×
24	Espírito Santo	~800K	0.92×
25	Ceará	~1.5M	0.91×
26	Federal District	~600K	0.86×
27	Rio de Janeiro	~3M	0.78×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

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See Music audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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