Rascasse Audience Intelligence

Psychology Audience in Brazil

A data profile of the people who buy, follow and care about Psychology in Brazil — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 26,504,100 people in Brazil.

#3among Field of study in Brazil#38among Topic in Brazil#4in Business & Career

The average Psychology fan in Brazil is 41.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychology profile in Brazil.

Audience size
26.5M
in Brazil
Gender
68.1%♀
31.9% male
Age
41.2
average years
Country rank
#79
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychology fans

68.1% are female, 31.9% are male, average age 41.2.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Psychology audience in Brazil
MetricValue
Female68.1%
Male31.9%
Average age41.2
Estimated audience size26,504,100
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Psychology audience in Brazil
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Psychology audience comes from Brazil.

Worldwide audience distribution share by country for Psychology
CountryShare
United States20.2%
Brazil6.0%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychology audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Psychology fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso do Sul~500K1.18×
02Rio Grande do Sul~2M1.14×
03Santa Catarina~1.5M1.13×
04Federal District~500K1.10×
05Rondônia~200K1.07×
06Sergipe~300K1.05×
07Roraima~80K1.05×
08Pernambuco~1.5M1.04×
09São Paulo~7M1.03×
10Paraíba~500K1.02×
11Paraná~1.5M1.01×
12Mato Grosso~500K1.00×
13Alagoas~400K1.00×
14Amapá~90K1.00×
15Amazonas~500K0.99×
16Rio Grande do Norte~400K0.99×
17Minas Gerais~2.5M0.98×
18Bahia~1.5M0.98×
19Rio de Janeiro~2.5M0.97×
20Espírito Santo~500K0.97×
21Piauí~400K0.97×
22Acre~90K0.97×
23Goiás~1M0.96×
24Ceará~1M0.90×
25Tocantins~200K0.89×
26Maranhão~600K0.88×
27Pará~700K0.78×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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