Psychology Audience in Mexico
Psychology has an estimated audience of 11,795,859 people in Mexico. 56.5% are female, 43.5% are male, average age 33.6.
Demographically, the Psychology audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Psychology fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 33.6 |
| Estimated audience size | 11,795,859 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.04 |
| Price Sensitivity | PREMIUM | 1.83 |
| DIY Mentality | THRILL | 1.82 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
See Psychology audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Philosophy (11,487,709)
- Medicine (10,536,849)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.