A data profile of the people who buy, follow and care about Psychology in France — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 13,481,170 people in France.
The average Psychology fan in France is 43.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Personal development, Happiness, Motivation, with strongest over-indexing on Personal development (1.7× the country average).
Demographically, the Psychology audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Psychology fan in France is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Personal development.
The key figures that characterise the Psychology profile in France.
65.4% are female, 34.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.3 |
| Estimated audience size | 13,481,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Psychology audience comes from France.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
Where the Psychology audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.25× | |
| 02 | Occitanie | ~1.5M | 1.12× | |
| 03 | Auvergne-Rhône-Alpes | ~2M | 1.11× | |
| 04 | Nouvelle-Aquitaine | ~1.5M | 1.06× | |
| 05 | Provence-Alpes-Côte d'Azur | ~1M | 1.03× | |
| 06 | Bourgogne-Franche-Comté | ~600K | 1.03× | |
| 07 | Grand Est | ~1M | 1.00× | |
| 08 | Hauts-de-France | ~1M | 0.99× | |
| 09 | Brittany | ~600K | 0.98× | |
| 10 | Centre-Val de Loire | ~500K | 0.96× | |
| 11 | Normandy | ~600K | 0.94× | |
| 12 | Pays de la Loire | ~700K | 0.93× | |
| 13 | Corsica | ~60K | 0.83× |
The strongest cross-interests of the Psychology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 2.21× | ||
| 02 | Self-awareness | Health | 2.13× | ||
| 03 | Neuroscience | Business & Career | 2.05× | ||
| 04 | Self-knowledge (psychology) | Health | 1.97× | ||
| 05 | Baby food | Kids & Family | 1.92× | ||
| 06 | Mindfulness | Health | 1.91× | ||
| 07 | Self-love | Health | 1.89× | ||
| 08 | Self-confidence | Health | 1.83× | ||
| 09 | Self care | Health | 1.82× | ||
| 10 | Self-esteem | Health | 1.74× | ||
| 11 | Millie Bobby Brown | Movies & TV | 1.74× | ||
| 12 | Self-help | Health | 1.73× | ||
| 13 | Toddler | Kids & Family | 1.71× | ||
| 14 | Personal development | Business & Career | 1.70× | ||
| 15 | Motivation | Business & Career | 1.70× | ||
| 16 | Spirituality | Health | 1.63× | ||
| 17 | Cognition | Health | 1.63× | ||
| 18 | Meditation | Health | 1.61× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | YouTube Music | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.44× | |
| Spirituality | BALANCE | 1.13× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Urban Lifestyle | OPEN | 0.87× |
Psychology has an estimated audience of 13,481,170 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.4% of Psychology fans are female, 34.6% are male, with an average age of 43.3 years.
Psychology fans show strongest brand affinity for Personal development (1.7×), Happiness (1.51×), and Motivation (1.7×) over the country average.
Psychology fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~2M), and Occitanie (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Psychology itself, the audience over-indexes on Happiness (1.51×), Motivation (1.7×), Self-awareness (2.13×), and Meditation (1.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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