Psychology Audience in France
Psychology has an estimated audience of 13,481,170 people in France. 65.4% are female, 34.6% are male, average age 43.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Personal development, Happiness, Motivation, Self-awareness, Meditation.
The average Psychology fan in France is 43.3 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Personal development, Happiness, Motivation, with strongest over-indexing on Personal development (1.7× the country average). Demographically, the Psychology audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Psychology fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.3 |
| Estimated audience size | 13,481,170 |
Audience persona
The typical Psychology fan in France is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Personal development.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,019,670 | 1.25× |
| Auvergne-Rhône-Alpes | 1,774,720 | 1.12× |
| Occitanie | 1,312,977 | 1.13× |
| Nouvelle-Aquitaine | 1,257,524 | 1.06× |
| Hauts-de-France | 1,177,775 | 0.99× |
| Grand Est | 1,086,122 | 1× |
| Provence-Alpes-Côte d'Azur | 1,030,506 | 1.03× |
| Pays de la Loire | 690,013 | 0.92× |
| Brittany | 645,359 | 0.98× |
| Normandy | 608,414 | 0.93× |
| Bourgogne-Franche-Comté | 562,990 | 1.03× |
| Centre-Val de Loire | 485,581 | 0.96× |
| Corsica | 40,513 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal development | 1.7× | Business & Career |
| Happiness | 1.51× | Health |
| Motivation | 1.7× | Business & Career |
| Self-awareness | 2.13× | Health |
| Meditation | 1.61× | Health |
| Self-knowledge (psychology) | 1.97× | Health |
| Self care | 1.82× | Health |
| Neuroscience | 2.05× | Business & Career |
| Self-love | 1.89× | Health |
| Emotional intelligence | 2.21× | Health |
| Spirituality | 1.63× | Health |
| Cognition | 1.63× | Health |
| Self-esteem | 1.74× | Health |
| Toddler | 1.71× | Kids & Family |
| Mindfulness | 1.91× | Health |
| YouTube Music | 1.5× | Internet & Social Media |
| Baby food | 1.92× | Kids & Family |
| Self-help | 1.73× | Health |
| Millie Bobby Brown | 1.74× | Movies & TV |
| Self-confidence | 1.83× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.95 |
| Mindfulness | BALANCE | 2.51 |
| Community Orientation | OPEN | 1.78 |
| Indulgence | JOY | 1.48 |
| Extroversion | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 6.0% |
| Italy | 5.3% |
See Psychology audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Architecture (13,278,718)
- Advertising (13,226,715)
- Education (12,477,394)
Frequently asked questions
How many fans does Psychology have in France?
Psychology has an estimated audience of 13,481,170 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Psychology fans?
65.4% of Psychology fans are female, 34.6% are male, with an average age of 43.3 years.
Which brands do Psychology fans like most?
Psychology fans show strongest brand affinity for Personal development (1.7×), Happiness (1.51×), and Motivation (1.7×) over the country average.
Where do Psychology fans live in France?
Psychology fans in France are most concentrated in Île-de-France (reach 3,019,670), Auvergne-Rhône-Alpes (reach 1,774,720), and Occitanie (reach 1,312,977). These three regions account for the largest share of the active audience.
What other brands do Psychology fans also like?
Beyond Psychology itself, the audience over-indexes on Happiness (1.51×), Motivation (1.7×), Self-awareness (2.13×), and Meditation (1.61×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.