A data profile of the people who buy, follow and care about Self-help in France — modelled from more than twelve digital signal sources. Self-help has an estimated audience of 2,888,877 people in France.
Self-help has an estimated audience of 2,888,877 people in France. 69.7% are female, 30.3% are male, average age 42.1. Top brand affinities: Love & Sex, Girl power, Christmas Gift, Christmas tree, Breast Cancer awareness.
Top brand affinities include Love & Sex, Girl power, Christmas Gift, with strongest over-indexing on Love & Sex (397.62× the country average).
Demographically, the Self-help audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Self-help fan in France is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Self-help profile in France.
69.7% are female, 30.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 42.1 |
| Estimated audience size | 2,888,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Self-help audience comes from France.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Self-help audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 397.62× | ||
| 02 | Selfridges | Shopping | 346.67× | ||
| 03 | Girl power | Politics & Society | 48.93× | ||
| 04 | Christmas Gift | Kids & Family | 32.16× | ||
| 05 | Christmas tree | Kids & Family | 28.37× | ||
| 06 | Raincoat | Fashion & Accessoires | 26.91× | ||
| 07 | Job fair | Business & Career | 23.13× | ||
| 08 | Sexology | Kids & Family | 22.62× | ||
| 09 | Breast Cancer awareness | Health | 19.89× | ||
| 10 | Book discussion club | Literature | 12.89× | ||
| 11 | Sustainable products | Politics & Society | 11.18× | ||
| 12 | Dentistry | Business & Career | 9.28× | ||
| 13 | Property finder | Home & Garden | 8.51× | ||
| 14 | Bohemian style | Fashion & Accessoires | 8.34× | ||
| 15 | Wildlife photography | Technology & Electronics | 8.21× | ||
| 16 | Livemusic | Music & Radio | 7.15× | ||
| 17 | Philanthropy | Arts & Culture | 7.10× | ||
| 18 | Fine-art photography | Technology & Electronics | 5.94× | ||
| 19 | Travel photography | Technology & Electronics | 5.71× | ||
| 20 | TikTok | Internet & Social Media | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 7.53× | |
| Career Orientation | POWER | 5.81× | |
| Travelling | THRILL | 4.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Self-help. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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