A data profile of the people who buy, follow and care about Self-help in Brazil — modelled from more than twelve digital signal sources. Self-help has an estimated audience of 4,547,402 people in Brazil.
Self-help has an estimated audience of 4,547,402 people in Brazil. 74.5% are female, 25.5% are male, average age 41.2. Top brand affinities: Crime fiction, mulheres, Rede Record, MSN, Meditation.
Top brand affinities include Crime fiction, mulheres, Rede Record, with strongest over-indexing on Crime fiction (4.31× the country average).
Demographically, the Self-help audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Self-help fan in Brazil is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Crime fiction.
The key figures that characterise the Self-help profile in Brazil.
74.5% are female, 25.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 41.2 |
| Estimated audience size | 4,547,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Self-help audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Self-help audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wealth management | Business & Career | 6.12× | ||
| 02 | John Wick 2 | Movies & TV | 4.63× | ||
| 03 | Crime fiction | Literature | 4.31× | ||
| 04 | Rede Record | Movies & TV | 3.84× | ||
| 05 | Soulmate | Kids & Family | 3.04× | ||
| 06 | Career development | Business & Career | 2.88× | ||
| 07 | Mindfulness | Health | 2.34× | ||
| 08 | Valentine's Day | Kids & Family | 2.22× | ||
| 09 | Colcci | Fashion & Accessoires | 2.17× | ||
| 10 | Alternative medicine | Business & Career | 2.16× | ||
| 11 | Film festival | Movies & TV | 2.10× | ||
| 12 | Activism | Politics & Society | 2.01× | ||
| 13 | mulheres | Movies & TV | 1.99× | ||
| 14 | MSN | News | 1.89× | ||
| 15 | Investment management | Business & Career | 1.89× | ||
| 16 | Hardware store | Home & Garden | 1.89× | ||
| 17 | True Detective | Movies & TV | 1.77× | ||
| 18 | Meditation | Health | 1.72× | ||
| 19 | Bossa nova | Music & Radio | 1.71× | ||
| 20 | Lojas Renner | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.33× | |
| Mindfulness | BALANCE | 2.34× | |
| Career Orientation | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.45× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Urban Lifestyle | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Self-help. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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