A data profile of the people who buy, follow and care about Meditation in Brazil — modelled from more than twelve digital signal sources. Meditation has an estimated audience of 9,701,995 people in Brazil.
The average Meditation fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Ceará, Rio de Janeiro.
Top brand affinities include Self-awareness, Beauty salons, Self-knowledge (psychology), with strongest over-indexing on Self-awareness (2.02× the country average).
Demographically, the Meditation audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Meditation fan in Brazil is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Meditation profile in Brazil.
75.5% are female, 24.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 38.9 |
| Estimated audience size | 9,701,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Meditation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
Where the Meditation audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~1M | 2.46× | |
| 02 | São Paulo | ~3M | 1.23× | |
| 03 | Federal District | ~200K | 1.11× | |
| 04 | Rio de Janeiro | ~1M | 1.09× | |
| 05 | Rio Grande do Sul | ~600K | 1.05× | |
| 06 | Santa Catarina | ~500K | 1.05× | |
| 07 | Espírito Santo | ~200K | 1.04× | |
| 08 | Roraima | ~30K | 1.03× | |
| 09 | Amapá | ~30K | 1.00× | |
| 10 | Acre | ~30K | 1.00× | |
| 11 | Sergipe | ~100K | 0.99× | |
| 12 | Minas Gerais | ~1M | 0.98× | |
| 13 | Rondônia | ~80K | 0.98× | |
| 14 | Rio Grande do Norte | ~200K | 0.97× | |
| 15 | Bahia | ~600K | 0.96× | |
| 16 | Amazonas | ~200K | 0.96× | |
| 17 | Tocantins | ~60K | 0.96× | |
| 18 | Paraíba | ~200K | 0.94× | |
| 19 | Alagoas | ~100K | 0.94× | |
| 20 | Piauí | ~100K | 0.94× | |
| 21 | Pernambuco | ~400K | 0.93× | |
| 22 | Mato Grosso do Sul | ~100K | 0.93× | |
| 23 | Paraná | ~500K | 0.92× | |
| 24 | Maranhão | ~200K | 0.91× | |
| 25 | Pará | ~300K | 0.90× | |
| 26 | Mato Grosso | ~200K | 0.90× | |
| 27 | Goiás | ~300K | 0.84× |
The strongest cross-interests of the Meditation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-awareness | Health | 2.02× | ||
| 02 | Self-knowledge (psychology) | Health | 1.87× | ||
| 03 | Sephora | Shopping | 1.85× | ||
| 04 | Eyebrow | Beauty & Wellness | 1.79× | ||
| 05 | Skirt | Fashion & Accessoires | 1.78× | ||
| 06 | Self-confidence | Health | 1.77× | ||
| 07 | Dresses | Fashion & Accessoires | 1.73× | ||
| 08 | Blouse | Fashion & Accessoires | 1.71× | ||
| 09 | Healthy diet | Health | 1.70× | ||
| 10 | Emotional intelligence | Health | 1.69× | ||
| 11 | Organic food | Food & Beverages | 1.68× | ||
| 12 | Organic farming | Food & Beverages | 1.68× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.66× | ||
| 14 | Handbags | Fashion & Accessoires | 1.63× | ||
| 15 | Spas | Beauty & Wellness | 1.62× | ||
| 16 | Personal development | Business & Career | 1.55× | ||
| 17 | Self-esteem | Health | 1.54× | ||
| 18 | Therapy | Health | 1.54× | ||
| 19 | Weight training | Sports | 1.53× | ||
| 20 | Desserts | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Creativity | OPEN | 1.36× | |
| Sports Activity | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Urban Lifestyle | OPEN | 0.88× |
Meditation has an estimated audience of 9,701,995 people in Brazil, concentrated in São Paulo and Ceará.
75.5% of Meditation fans are female, 24.5% are male, with an average age of 38.9 years.
Meditation fans show strongest brand affinity for Self-awareness (2.02×), Beauty salons (1.66×), and Self-knowledge (psychology) (1.87×) over the country average.
Meditation fans in Brazil are most concentrated in São Paulo (reach ~3M), Ceará (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Meditation itself, the audience over-indexes on Beauty salons (1.66×), Self-knowledge (psychology) (1.87×), Personal development (1.55×), and Self-esteem (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.