Meditation Audience in Brazil
Meditation has an estimated audience of 9,701,995 people in Brazil. 75.5% are female, 24.5% are male, average age 38.9. Top regions: São Paulo, Ceará, Rio de Janeiro. Top brand affinities: Self-awareness, Beauty salons, Self-knowledge (psychology), Personal development, Self-esteem.
The average Meditation fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Ceará, Rio de Janeiro. Top brand affinities include Self-awareness, Beauty salons, Self-knowledge (psychology), with strongest over-indexing on Self-awareness (2.02× the country average). Demographically, the Meditation audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Meditation fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 38.9 |
| Estimated audience size | 9,701,995 |
Audience persona
The typical Meditation fan in Brazil is more female, around 38.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Self-awareness.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,137,898 | 1.24× |
| Ceará | 1,179,021 | 2.78× |
| Rio de Janeiro | 1,009,279 | 1.11× |
| Minas Gerais | 982,276 | 0.98× |
| Rio Grande do Sul | 612,005 | 1.07× |
| Bahia | 605,492 | 0.95× |
| Paraná | 527,780 | 0.89× |
| Santa Catarina | 478,035 | 1.08× |
| Pernambuco | 387,250 | 0.87× |
| Goiás | 253,296 | 0.68× |
| Pará | 252,029 | 0.8× |
| Espírito Santo | 219,343 | 1.09× |
| Federal District | 192,720 | 1.19× |
| Maranhão | 185,264 | 0.76× |
| Paraíba | 161,494 | 0.83× |
| Amazonas | 148,909 | 0.88× |
| Rio Grande do Norte | 145,180 | 0.9× |
| Mato Grosso | 126,219 | 0.69× |
| Alagoas | 109,900 | 0.78× |
| Mato Grosso do Sul | 106,588 | 0.75× |
| Piauí | 105,478 | 0.78× |
| Sergipe | 95,527 | 0.95× |
| Rondônia | 70,755 | 0.88× |
| Tocantins | 49,699 | 0.77× |
| Acre | 35,337 | 1.05× |
| Amapá | 35,264 | 1.03× |
| Roraima | 33,968 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-awareness | 2.02× | Health |
| Beauty salons | 1.66× | Beauty & Wellness |
| Self-knowledge (psychology) | 1.87× | Health |
| Personal development | 1.55× | Business & Career |
| Self-esteem | 1.54× | Health |
| Dresses | 1.73× | Fashion & Accessoires |
| Spas | 1.62× | Beauty & Wellness |
| Therapy | 1.54× | Health |
| Healthy diet | 1.7× | Health |
| Emotional intelligence | 1.69× | Health |
| Organic food | 1.68× | Food & Beverages |
| Eyebrow | 1.79× | Beauty & Wellness |
| Weight training | 1.53× | Sports |
| Sephora | 1.85× | Shopping |
| Handbags | 1.63× | Fashion & Accessoires |
| Desserts | 1.52× | Food & Beverages |
| Blouse | 1.71× | Fashion & Accessoires |
| Organic farming | 1.68× | Food & Beverages |
| Skirt | 1.78× | Fashion & Accessoires |
| Self-confidence | 1.77× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.54 |
| Mindfulness | BALANCE | 1.54 |
| Creativity | OPEN | 1.5 |
| Design Affinity | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.2% |
| Italy | 4.3% |
See Meditation audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Meditation have in Brazil?
Meditation has an estimated audience of 9,701,995 people in Brazil, concentrated in São Paulo and Ceará.
What is the gender split and age of Meditation fans?
75.5% of Meditation fans are female, 24.5% are male, with an average age of 38.9 years.
Which brands do Meditation fans like most?
Meditation fans show strongest brand affinity for Self-awareness (2.02×), Beauty salons (1.66×), and Self-knowledge (psychology) (1.87×) over the country average.
Where do Meditation fans live in Brazil?
Meditation fans in Brazil are most concentrated in São Paulo (reach 3,137,898), Ceará (reach 1,179,021), and Rio de Janeiro (reach 1,009,279). These three regions account for the largest share of the active audience.
What other brands do Meditation fans also like?
Beyond Meditation itself, the audience over-indexes on Beauty salons (1.66×), Self-knowledge (psychology) (1.87×), Personal development (1.55×), and Self-esteem (1.54×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Meditation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.